By Gretchen M. Olive, Director Policy & Industry Affairs, CSC Digital Brand Services The Vox Populi Registry officially launched the .sucks gTLD on Monday, March 30, 2015. Brand owners have long dreaded this launch because “sucks” domains present special public
As the first big gifting day of the New Year approaches, brands have every reason to be on their guard. Valentine’s Day is but a heartbeat away. It’s another point in the gifting calendar that retailers, hotels and restaurants love.
Domains are at the core of your digital brand. But as the digital economy develops and corporate portfolios grow more bloated, it becomes harder to register, protect and maintain the right domains. Online access is practically universal in developed countries
Fresh from her visit to the February 8 – 12, ICANN meeting in Singapore, CSC’s Gretchen Olive will share her insights during this exclusive webinar.
By Vincent D’Angelo. New gTLDs are on the rise. That’s the message from our latest New gTLD Utilization Report, which shows a 52% increase in the number of New gTLDs featuring in the Alexa 1M since December 2014. This month
Subdomains or subdirectories? We’re often asked about the relative merits of these two approaches when developing a website’s directory structure. In the second of a two-part series, CSC’s Trung Tran examines the pros and cons of each approach for site
Subdomains or subdirectory? We’re often asked about the relative merits of these two approaches when developing a website. In the first of a two-part series, CSC’s Trung Tran examines the pros and cons of each one for marketing and promotion.
Happy holidays to all our customers and readers of Digital Brand Insider. Join us to take a virtual holiday trip around the CSC world.
By Vincent D’Angelo With the latest on trends in New gTLDs, CSC’s December New gTLD Utilization Report also features an “alternative top ten” which benchmarks the utilization of the new TLDs against the globally popular .com. Using the New gTLD
By Vincent D’Angelo You don’t need to be an Internet business to do much of your business online. Every company needs a stable digital presence to engage with customers, vendors, partners and employees. If you don’t have an enterprise-wide digital