Dot brands should understand that they themselves hold the true value of their Top Level Domain (TLD). When companies sell their rights to a TLD, they give up all control over the space.
by Vincent D’Angelo. The October Special Edition of CSC’s New gTLD Utilization Report shows the pace of .brand registrations accelerating with a 50% increase since our September report. We share further examples of .brands in use and also examine the
By Vincent D’Angelo With over 200 launches scheduled in the coming months, the New gTLD program is gaining momentum fast. One of the key questions that online marketers face is how New gTLDs will impact consumer behavior, search and SEO.
The sports conference specialist Pac-10, which is rebranding itself Pac-12, wants a fan of the late West Side rapper 2Pac to hand over a domain that uses its new name. Pac-10 wants to take control of Pac-12.com, but the Web
Time is a precious commodity. There is never enough of it. At home, it is a balance to keep up with daily exercise, grocery shopping, house cleaning, doctor appointments and keeping fuel in the car. At work, it is a
As brand owners it is important to monitor how your TMs are used in Domain Names & Website content and in conjunction with Paid Search to quickly divert traffic from authentic websites and authorized partners. The implications caused by Unauthorized