{"version":"1.0","provider_name":"Digital Brand Services Blog","provider_url":"https:\/\/www.cscdbs.com\/blog","author_name":"Digital Brand Services Marketing","author_url":"https:\/\/www.cscdbs.com\/blog\/author\/editor\/","title":"3-Phase Approach to .BRAND Strategy \u2013 Socialization, Experimentation, Implementation | CSC","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"sxdb4Yyiqw\"><a href=\"https:\/\/www.cscdbs.com\/blog\/3-phase-approach-to-brand-strategy\/\">3-Phase Approach to .BRAND Strategy \u2013 Socialization, Experimentation, Implementation<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.cscdbs.com\/blog\/3-phase-approach-to-brand-strategy\/embed\/#?secret=sxdb4Yyiqw\" width=\"600\" height=\"338\" title=\"&#8220;3-Phase Approach to .BRAND Strategy \u2013 Socialization, Experimentation, Implementation&#8221; &#8212; Digital Brand Services Blog\" data-secret=\"sxdb4Yyiqw\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.cscdbs.com\/blog\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","description":"A year after KPMG migrated all their webpages under home.kpmg, the Brand Registry Group interviewed them to talk about the impact. In the interview, KPMG shares how planning and communication are key in changing to a .BRAND domain name.","thumbnail_url":"https:\/\/www.cscdbs.com\/blog\/wp-content\/uploads\/2020\/10\/DBS_3_Phase_Approach_Blog_Image-1024x536.jpg"}