{"version":"1.0","provider_name":"Digital Brand Services Blog","provider_url":"https:\/\/www.cscdbs.com\/blog","author_name":"Digital Brand Services Marketing","author_url":"https:\/\/www.cscdbs.com\/blog\/author\/editor\/","title":"Owning a Piece of the Internet | CSC","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"EJpacZLDfb\"><a href=\"https:\/\/www.cscdbs.com\/blog\/owning-a-piece-of-the-internet\/\">Owning a Piece of the Internet<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.cscdbs.com\/blog\/owning-a-piece-of-the-internet\/embed\/#?secret=EJpacZLDfb\" width=\"600\" height=\"338\" title=\"&#8220;Owning a Piece of the Internet&#8221; &#8212; Digital Brand Services Blog\" data-secret=\"EJpacZLDfb\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.cscdbs.com\/blog\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","description":"Sandvik applied for its own extension\u2014.Sandvik,\u201d says Charlotte Falck, head of Group Trademarks and Brand Related IP. \u201cWe actually applied for three extensions. I don\u2019t think it was clear in the beginning why we actually should register, because it was so new. It was more or less for brand protection, but during the journey, we discovered during all the possibilities that you can have owning your own .BRAND. I mean, it equates to authority and I think it\u2019s very very powerful to write HOME.SANDVIK as your corporate web page. You own actually a piece of the internet. It\u2019s like going from renting a building to owning a building\u2014you decide who you let in,\u201d she continues. \u201cCSC helped us through the activation process in a very progressive way. It was crucial to have them with us.","thumbnail_url":"https:\/\/www.cscdbs.com\/blog\/wp-content\/uploads\/2020\/10\/DBS_Sandvik_Blog-1024x536.jpg"}