{"id":1044,"date":"2011-07-19T16:17:19","date_gmt":"2011-07-19T20:17:19","guid":{"rendered":"http:\/\/www.domainandtrademark.com\/?p=1044"},"modified":"2019-08-09T09:09:24","modified_gmt":"2019-08-09T13:09:24","slug":"cupcake-firms-in-not-so-sweet-trademark-dispute","status":"publish","type":"post","link":"https:\/\/www.cscdbs.com\/blog\/cupcake-firms-in-not-so-sweet-trademark-dispute\/","title":{"rendered":"Cupcake firms in not-so-sweet trademark dispute"},"content":{"rendered":"<p>A cupcake company is suing a rival firm in a <a href=\"https:\/\/www.cscglobal.com\/global\/web\/csc\/trademark-searching.html\">trademark<\/a> dispute over its name.<\/p>\n<p>Sprinkles Cupcakes, which has a flagship store on Santa Monica Boulevard in Beverly Hills, has filed a trademark <a href=\"https:\/\/www.cscglobal.com\/global\/web\/csc\/domain-recovery.html\">infringement<\/a> lawsuit against Connecticut-based bake shop Pink Sprinkles.<\/p>\n<p>The suit claims the similarity in names could cause confusion in the marketplace.<\/p>\n<p>Sprinkles opened its Beverly Hills location in 2005 and has others in New York, Dallas, Houston, and Scottsdale, Arizona. Pink Sprinkles opened in 2009 and calls itself &#8220;Fairfield&#8217;s first cupcake boutique.&#8221;<\/p>\n<p>ABC 7 quotes part of the lawsuit as calling the dispute &#8220;an exceptional case, involving calculated and willful misconduct.&#8221;<\/p>\n<p>Sprinkles is owned by Charles and Candace Nelson. Mrs. Nelson is a judge on a Food Network reality television show called, perhaps rather aptly, &#8220;Cupcake Wars.&#8221;<\/p>\n<p>Mr. Nelson was quoted by Boston.com as saying:\u00a0 &#8220;It&#8217;s not about competition. It&#8217;s just about our name.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A cupcake company is suing a rival firm in a trademark dispute over its name. Sprinkles Cupcakes, which has a flagship store on Santa Monica Boulevard in Beverly Hills, has filed a trademark infringement lawsuit against Connecticut-based bake shop Pink Sprinkles. The suit claims the similarity in names could cause confusion in the marketplace. Sprinkles [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[25,60,29],"class_list":["post-1044","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-infringement","tag-trademark","tag-trademark-protection"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cupcake firms in not-so-sweet trademark dispute | CSC<\/title>\n<meta name=\"description\" content=\"A cupcake company is suing a rival firm in a trademark dispute over its name. 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