{"id":10912,"date":"2022-02-17T11:04:26","date_gmt":"2022-02-17T16:04:26","guid":{"rendered":"https:\/\/www.cscdbs.com\/blog\/?p=10912"},"modified":"2023-10-09T16:25:20","modified_gmt":"2023-10-09T20:25:20","slug":"embracing-new-tools-to-enhance-brand-protection","status":"publish","type":"post","link":"https:\/\/www.cscdbs.com\/blog\/embracing-new-tools-to-enhance-brand-protection\/","title":{"rendered":"Embracing New Tools to Enhance Brand Protection"},"content":{"rendered":"\n

Alban Kwan, CSC\u2019s regional director for East Asia, recently moderated a panel discussion entitled \u201cEmbracing new tools to enhancing protection\u201d with renown global brands\u2014Ant Group (parent company of Alipay), Daniel Wellington, and Western Digital at the recent World Trademark Review\u2019s Brand Strategy China. <\/p>\n\n\n\n

While the brands are from different industries, when it comes to online brand protection, all of them work with third-party vendors\u2019 and platforms\u2019 technology to address brand protection in four aspects, including:<\/p>\n\n\n\n

    \n
  1. Detection<\/li>\n\n\n\n
  2. Analysis<\/li>\n\n\n\n
  3. Evidence preservation<\/li>\n\n\n\n
  4. Enforcement<\/li>\n<\/ol>\n\n\n\n
    \n

    \u201cParticularly with financial services, what we\u2019re selling is trust\u2014we have a trustworthy and safe system. A lot of misuses with our brand is to take advantage of the fame and the reputation of our brands, and perhaps to use that to indicate an endorsement from our company to a third-party product.\u201d<\/em><\/p>\n– Serena Lim, soft IP and litigation counsel, Ant Group<\/cite><\/blockquote>\n\n\n\n

    With the focus on protecting their brands, all have adopted technology that has undoubtedly increased their effectiveness in brand monitoring, and efficiency in case management. Yet many times, limitations in current technology and data-sharing means that many still rely on human resource to supplement the work and plug the gaps. This is especially true for analysis and connecting the dots between online and offline case work, and filing cases across different platforms that don\u2019t have a unified standard for complaints.<\/p>\n\n\n\n

    \n

    \u201cAutomated searches help us free up a lot of human resources to focus on the more valuable work. External service providers focus on massive database or monthly listings, but internally, we might focus on certain category infringements [where we can directly enforce our brand rights].\u201d<\/em><\/p>\n– Leona Xie, Legal director, Daniel Wellington AB<\/cite><\/blockquote>\n\n\n\n

    Brands not only have to contend with traditional channels of infringement, but as technology and its use evolves, new channels of selling have also emerged. For instance, live broadcasts on social media saw an increase during the pandemic. Such streaming sessions by an influencer or key opinion leader are short-lived and happen over evenings and weekends that make it a challenge for teams to take timely action. Typically, the information also needs to be recorded or subsequently published for detection and enforcement. It\u2019s also noted that app-based infringements and private chat groups make it difficult for teams to access non-public data to take enforcement action where there might be conflicts with prevailing privacy laws.<\/p>\n\n\n\n

    \n

    \u201cThe key opinion leaders are probably also innocent. They don\u2019t know what they\u2019re doing is wrong, and they don\u2019t know they\u2019re selling a fake product.\u201d<\/em> <\/p>\n\u2013 Karen Wang, associate general counsel, Trademark and Brand Protection, Western Digital<\/cite><\/blockquote>\n\n\n\n

    Watch the session recording to learn some of the pain points brands face today, what\u2019s on their wish list for the future of technology, and how that technology might ease some long standing issues. Watch: Embracing New Tools to Enhancing Protection >><\/strong><\/a><\/p>\n\n\n\n

    Also, watch the recording of the keynote Alban delivered that highlights why conflicting interests in the current state of online brand protection is hindering progress to effectively resolve brand infringements online. Hear recommendations on how brand owners can shift their approach to reduce risks for platforms, and gain more benefit in their brand protection efforts. Watch: \u201cThe Elephant in the Room\u201d >><\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    Alban Kwan, CSC\u2019s regional director for East Asia, recently moderated a panel discussion entitled \u201cEmbracing new tools to enhancing protection\u201d with renown global brands\u2014Ant Group (parent company of Alipay), Daniel Wellington, and Western Digital at the recent World Trademark Review\u2019s Brand Strategy China. While the brands are from different industries, when it comes to online […]<\/p>\n","protected":false},"author":10,"featured_media":10434,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,521],"tags":[],"class_list":["post-10912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands","category-send-email"],"acf":[],"yoast_head":"\nEmbracing New Tools to Enhance Brand Protection | CSC<\/title>\n<meta name=\"description\" content=\"Alban Kwan, CSC\u2019s regional director for East Asia, recently moderated a panel discussion entitled \u201cEmbracing new tools to enhancing protection\u201d with\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cscdbs.com\/blog\/embracing-new-tools-to-enhance-brand-protection\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Embracing New Tools to Enhance Brand Protection | CSC\" \/>\n<meta property=\"og:description\" content=\"Alban Kwan, CSC\u2019s regional director for East Asia, recently moderated a panel discussion entitled \u201cEmbracing new tools to enhancing protection\u201d with\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cscdbs.com\/blog\/embracing-new-tools-to-enhance-brand-protection\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Brand Services Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/corporationserviceco\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-17T16:04:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-09T20:25:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cscwebcontentstorage.blob.core.windows.net\/cscmarketing-cscdbs-media\/uploads\/2021\/11\/cscdbsblog_1000x55014.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"CSC Digital Brand Services\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cscdbs\" \/>\n<meta name=\"twitter:site\" content=\"@cscdbs\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"CSC Digital Brand Services\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/embracing-new-tools-to-enhance-brand-protection\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/embracing-new-tools-to-enhance-brand-protection\\\/\"},\"author\":{\"name\":\"CSC Digital Brand Services\",\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/#\\\/schema\\\/person\\\/287f596645b34f3ea2b2d7e11d990868\"},\"headline\":\"Embracing New Tools to Enhance Brand Protection\",\"datePublished\":\"2022-02-17T16:04:26+00:00\",\"dateModified\":\"2023-10-09T20:25:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/embracing-new-tools-to-enhance-brand-protection\\\/\"},\"wordCount\":549,\"publisher\":{\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/embracing-new-tools-to-enhance-brand-protection\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cscwebcontentstorage.blob.core.windows.net\\\/cscmarketing-cscdbs-media\\\/uploads\\\/2021\\\/11\\\/cscdbsblog_1000x55014.jpg\",\"articleSection\":[\"Brand Protection\",\"Send email\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/embracing-new-tools-to-enhance-brand-protection\\\/\",\"url\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/embracing-new-tools-to-enhance-brand-protection\\\/\",\"name\":\"Embracing New Tools to Enhance Brand Protection | CSC\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/embracing-new-tools-to-enhance-brand-protection\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/embracing-new-tools-to-enhance-brand-protection\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cscwebcontentstorage.blob.core.windows.net\\\/cscmarketing-cscdbs-media\\\/uploads\\\/2021\\\/11\\\/cscdbsblog_1000x55014.jpg\",\"datePublished\":\"2022-02-17T16:04:26+00:00\",\"dateModified\":\"2023-10-09T20:25:20+00:00\",\"description\":\"Alban Kwan, CSC\u2019s regional director for East Asia, recently moderated a panel discussion entitled \u201cEmbracing new tools to enhancing protection\u201d with\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/embracing-new-tools-to-enhance-brand-protection\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/embracing-new-tools-to-enhance-brand-protection\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/embracing-new-tools-to-enhance-brand-protection\\\/#primaryimage\",\"url\":\"https:\\\/\\\/cscwebcontentstorage.blob.core.windows.net\\\/cscmarketing-cscdbs-media\\\/uploads\\\/2021\\\/11\\\/cscdbsblog_1000x55014.jpg\",\"contentUrl\":\"https:\\\/\\\/cscwebcontentstorage.blob.core.windows.net\\\/cscmarketing-cscdbs-media\\\/uploads\\\/2021\\\/11\\\/cscdbsblog_1000x55014.jpg\",\"width\":1000,\"height\":550},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/embracing-new-tools-to-enhance-brand-protection\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Embracing New Tools to Enhance Brand Protection\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/\",\"name\":\"Digital Brand Services Blog\",\"description\":\"Domains, new gTLDs, brand protection, security & trademark news\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/#organization\",\"name\":\"CSC Digital Brand Services\",\"url\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/cscwebcontentstorage.blob.core.windows.net\\\/cscmarketing-cscdbs-media\\\/uploads\\\/2018\\\/06\\\/cropped-dbs_small.gif\",\"contentUrl\":\"https:\\\/\\\/cscwebcontentstorage.blob.core.windows.net\\\/cscmarketing-cscdbs-media\\\/uploads\\\/2018\\\/06\\\/cropped-dbs_small.gif\",\"width\":200,\"height\":200,\"caption\":\"CSC Digital Brand Services\"},\"image\":{\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/corporationserviceco\",\"https:\\\/\\\/x.com\\\/cscdbs\",\"https:\\\/\\\/www.linkedin.com\\\/showcase\\\/csc-digital-brand-services\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/#\\\/schema\\\/person\\\/287f596645b34f3ea2b2d7e11d990868\",\"name\":\"CSC Digital Brand Services\",\"sameAs\":[\"https:\\\/\\\/cscdigitalbrand.services\\\/blog\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Embracing New Tools to Enhance Brand Protection | CSC","description":"Alban Kwan, CSC\u2019s regional director for East Asia, recently moderated a panel discussion entitled \u201cEmbracing new tools to enhancing protection\u201d with","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.cscdbs.com\/blog\/embracing-new-tools-to-enhance-brand-protection\/","og_locale":"en_US","og_type":"article","og_title":"Embracing New Tools to Enhance Brand Protection | CSC","og_description":"Alban Kwan, CSC\u2019s regional director for East Asia, recently moderated a panel discussion entitled \u201cEmbracing new tools to enhancing protection\u201d with","og_url":"https:\/\/www.cscdbs.com\/blog\/embracing-new-tools-to-enhance-brand-protection\/","og_site_name":"Digital Brand Services Blog","article_publisher":"https:\/\/www.facebook.com\/corporationserviceco","article_published_time":"2022-02-17T16:04:26+00:00","article_modified_time":"2023-10-09T20:25:20+00:00","og_image":[{"width":1000,"height":550,"url":"https:\/\/cscwebcontentstorage.blob.core.windows.net\/cscmarketing-cscdbs-media\/uploads\/2021\/11\/cscdbsblog_1000x55014.jpg","type":"image\/jpeg"}],"author":"CSC Digital Brand Services","twitter_card":"summary_large_image","twitter_creator":"@cscdbs","twitter_site":"@cscdbs","twitter_misc":{"Written by":"CSC Digital Brand Services","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.cscdbs.com\/blog\/embracing-new-tools-to-enhance-brand-protection\/#article","isPartOf":{"@id":"https:\/\/www.cscdbs.com\/blog\/embracing-new-tools-to-enhance-brand-protection\/"},"author":{"name":"CSC Digital Brand Services","@id":"https:\/\/www.cscdbs.com\/blog\/#\/schema\/person\/287f596645b34f3ea2b2d7e11d990868"},"headline":"Embracing New Tools to Enhance Brand Protection","datePublished":"2022-02-17T16:04:26+00:00","dateModified":"2023-10-09T20:25:20+00:00","mainEntityOfPage":{"@id":"https:\/\/www.cscdbs.com\/blog\/embracing-new-tools-to-enhance-brand-protection\/"},"wordCount":549,"publisher":{"@id":"https:\/\/www.cscdbs.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.cscdbs.com\/blog\/embracing-new-tools-to-enhance-brand-protection\/#primaryimage"},"thumbnailUrl":"https:\/\/cscwebcontentstorage.blob.core.windows.net\/cscmarketing-cscdbs-media\/uploads\/2021\/11\/cscdbsblog_1000x55014.jpg","articleSection":["Brand Protection","Send email"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.cscdbs.com\/blog\/embracing-new-tools-to-enhance-brand-protection\/","url":"https:\/\/www.cscdbs.com\/blog\/embracing-new-tools-to-enhance-brand-protection\/","name":"Embracing New Tools to Enhance Brand Protection | CSC","isPartOf":{"@id":"https:\/\/www.cscdbs.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.cscdbs.com\/blog\/embracing-new-tools-to-enhance-brand-protection\/#primaryimage"},"image":{"@id":"https:\/\/www.cscdbs.com\/blog\/embracing-new-tools-to-enhance-brand-protection\/#primaryimage"},"thumbnailUrl":"https:\/\/cscwebcontentstorage.blob.core.windows.net\/cscmarketing-cscdbs-media\/uploads\/2021\/11\/cscdbsblog_1000x55014.jpg","datePublished":"2022-02-17T16:04:26+00:00","dateModified":"2023-10-09T20:25:20+00:00","description":"Alban Kwan, CSC\u2019s regional director for East Asia, recently moderated a panel discussion entitled \u201cEmbracing new tools to enhancing protection\u201d with","breadcrumb":{"@id":"https:\/\/www.cscdbs.com\/blog\/embracing-new-tools-to-enhance-brand-protection\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.cscdbs.com\/blog\/embracing-new-tools-to-enhance-brand-protection\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.cscdbs.com\/blog\/embracing-new-tools-to-enhance-brand-protection\/#primaryimage","url":"https:\/\/cscwebcontentstorage.blob.core.windows.net\/cscmarketing-cscdbs-media\/uploads\/2021\/11\/cscdbsblog_1000x55014.jpg","contentUrl":"https:\/\/cscwebcontentstorage.blob.core.windows.net\/cscmarketing-cscdbs-media\/uploads\/2021\/11\/cscdbsblog_1000x55014.jpg","width":1000,"height":550},{"@type":"BreadcrumbList","@id":"https:\/\/www.cscdbs.com\/blog\/embracing-new-tools-to-enhance-brand-protection\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.cscdbs.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Embracing New Tools to Enhance Brand Protection"}]},{"@type":"WebSite","@id":"https:\/\/www.cscdbs.com\/blog\/#website","url":"https:\/\/www.cscdbs.com\/blog\/","name":"Digital Brand Services Blog","description":"Domains, new gTLDs, brand protection, security & trademark news","publisher":{"@id":"https:\/\/www.cscdbs.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.cscdbs.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.cscdbs.com\/blog\/#organization","name":"CSC Digital Brand Services","url":"https:\/\/www.cscdbs.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.cscdbs.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/cscwebcontentstorage.blob.core.windows.net\/cscmarketing-cscdbs-media\/uploads\/2018\/06\/cropped-dbs_small.gif","contentUrl":"https:\/\/cscwebcontentstorage.blob.core.windows.net\/cscmarketing-cscdbs-media\/uploads\/2018\/06\/cropped-dbs_small.gif","width":200,"height":200,"caption":"CSC Digital Brand Services"},"image":{"@id":"https:\/\/www.cscdbs.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/corporationserviceco","https:\/\/x.com\/cscdbs","https:\/\/www.linkedin.com\/showcase\/csc-digital-brand-services\/"]},{"@type":"Person","@id":"https:\/\/www.cscdbs.com\/blog\/#\/schema\/person\/287f596645b34f3ea2b2d7e11d990868","name":"CSC Digital Brand Services","sameAs":["https:\/\/cscdigitalbrand.services\/blog\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.cscdbs.com\/blog\/wp-json\/wp\/v2\/posts\/10912","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cscdbs.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cscdbs.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cscdbs.com\/blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cscdbs.com\/blog\/wp-json\/wp\/v2\/comments?post=10912"}],"version-history":[{"count":9,"href":"https:\/\/www.cscdbs.com\/blog\/wp-json\/wp\/v2\/posts\/10912\/revisions"}],"predecessor-version":[{"id":12925,"href":"https:\/\/www.cscdbs.com\/blog\/wp-json\/wp\/v2\/posts\/10912\/revisions\/12925"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cscdbs.com\/blog\/wp-json\/wp\/v2\/media\/10434"}],"wp:attachment":[{"href":"https:\/\/www.cscdbs.com\/blog\/wp-json\/wp\/v2\/media?parent=10912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cscdbs.com\/blog\/wp-json\/wp\/v2\/categories?post=10912"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cscdbs.com\/blog\/wp-json\/wp\/v2\/tags?post=10912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}