{"id":11938,"date":"2022-11-10T08:00:00","date_gmt":"2022-11-10T13:00:00","guid":{"rendered":"https:\/\/www.cscdbs.com\/blog\/?p=11938"},"modified":"2025-10-15T11:03:27","modified_gmt":"2025-10-15T15:03:27","slug":"how-safe-are-your-kids","status":"publish","type":"post","link":"https:\/\/www.cscdbs.com\/blog\/how-safe-are-your-kids\/","title":{"rendered":"How Safe Are Your .KIDS?"},"content":{"rendered":"\n<p>This year has been one of the busiest years for domain launches in quite a while. Before the end of 2022, we\u2019ll see one more significant domain launch, namely .KIDS, on November 29, 2022. This extension is being launched as a safe space on the internet for children and parents. The registry has set out some very strict use policies to make this happen. Some companies have already registered their brands during the Sunrise Period, while others have taken up names in the Community Sunrise\u2014including Liverpool Football Club (liverpoolfc.kids) Arizona State University Sun Devils (sundevils.kids), and companies in the healthcare industry, like Great Ormond Street Hospital (gosh.kids).<\/p>\n\n\n\n<p>So, with the registry putting in place <a href=\"https:\/\/dot.kids\/kids-registry-policies\/\">specific guiding principles<\/a> for use, why should you consider registering this extension for your brand?<\/p>\n\n\n\n<p>As with all domains, there\u2019s a delicate balance to be struck for this generic top-level domain (gTLD); on the one hand, avoiding prohibitive registration requirements, and on the other, having effective protective measures to respond to abuse (meaning it could be the brand\u2019s responsibility to check whether a third party has taken its brand names). Like others, this domain extension is offered first-come, first-served when General Availability launches later this month. Notably, it also has no restrictions about who can apply outside of the guiding principles. These factors generally create higher risks for recognized brands, where bad actors can easily imitate them or use the domains for fraud.<\/p>\n\n\n\n<p>The percentage of children with access to the internet at home currently <a href=\"https:\/\/data.unicef.org\/resources\/children-and-young-people-internet-access-at-home-during-covid19\/\">stands at 33% globally<\/a>, although this number significantly changes when looking at high income countries (89%) compared with low income countries (6%). Additionally, more children, and at younger ages, were online when countries went into lockdown through the COVID-19 pandemic. Therefore, it\u2019s important to be aware that there are a lot of children using the internet, many with the means to make purchases. In researching for this blog, it was hard to find statistics showing how much children spend online. However, as a parent to three teenagers, I know it happens weekly! This poses a challenge for brand holders; should they register .KIDS domain names and make use of them as a safe place for children to interact with the brand, or should they simply register defensively to avoid misuse and potential exploitation of a vulnerable societal group?<\/p>\n\n\n\n<p>Last year, there were a significant amount of AdultBlocks registered to disassociate brands against adult-themed domain extensions. The launch of .KIDS, if you don\u2019t intend to use the domains, is simply the other side of the coin. Defensive registration of a domain extension that could cause significant reputation damage should be an easy decision.<\/p>\n\n\n\n<p>The following questions may help brand owners decide the best course of action regarding .KIDS registrations for their brand:<\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\">\n<li>Is your brand\u2019s target market children or parents, i.e., you could actively use this domain in the future?<\/li>\n\n\n\n<li>Which brand strings did you protect under AdultBlocks? You may wish to simply register these same brand strings defensively under .KIDS.<\/li>\n\n\n\n<li>Do you see cases of fraud using your brand? Consider registering defensively.<\/li>\n\n\n\n<li>Do you have a monitoring program where you can identify new registrations?<\/li>\n<\/ol>\n\n\n\n<p>The last thing to contemplate, not just for this launch but for any other significant launches, is whether making a defensive registration is a more cost-effective way of managing your brand, especially as filing a dispute against brand infringing names could be 50+ times the amount it costs to register a domain.<\/p>\n\n\n\n<p>Whatever you decide to do, whether using the extensions to positively engage with younger audiences, or to protect them and your brand from misuse by bad actors, children using the internet\u2014both supervised and unsupervised\u2014is a growing trend. Children using bank cards to buy things online has also increased. If fraudsters see an opportunity to target an audience that is not as internet savvy, you can be sure they\u2019ll take advantage of it. Be sure you have a plan that works for your brand and target audiences ahead of the launch on November 29.<\/p>\n\n\n\n<p><strong>We\u2019re ready to talk<\/strong><\/p>\n\n\n\n<p>If you\u2019d like to discuss the best action for your brand around the .KIDS launch, or that of any other extension, <a href=\"https:\/\/www.cscdbs.com\/en\/contact-us\/\">complete our contact form<\/a> to connect with one of our experts.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This year has been one of the busiest years for domain launches in quite a while. Before the end of 2022, we\u2019ll see one more significant domain launch, namely .KIDS, on November 29, 2022. This extension is being launched as a safe space on the internet for children and parents. The registry has set out [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":10446,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[547,521],"tags":[],"class_list":["post-11938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-domain-management","category-send-email"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Safe Are Your .KIDS? | CSC<\/title>\n<meta name=\"description\" content=\"This year has been one of the busiest years for domain launches in quite a while. Before the end of 2022, we\u2019ll see one more significant domain launch,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cscdbs.com\/blog\/how-safe-are-your-kids\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Safe Are Your .KIDS? | CSC\" \/>\n<meta property=\"og:description\" content=\"This year has been one of the busiest years for domain launches in quite a while. Before the end of 2022, we\u2019ll see one more significant domain launch,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cscdbs.com\/blog\/how-safe-are-your-kids\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Brand Services Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/corporationserviceco\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-10T13:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-15T15:03:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cscwebcontentstorage.blob.core.windows.net\/cscmarketing-cscdbs-media\/uploads\/2021\/11\/cscdbsblog_1000x55026.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Arielle Wallace\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cscdbs\" \/>\n<meta name=\"twitter:site\" content=\"@cscdbs\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Arielle Wallace\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/how-safe-are-your-kids\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/how-safe-are-your-kids\\\/\"},\"author\":{\"name\":\"Arielle Wallace\",\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/#\\\/schema\\\/person\\\/9f28d3ffdbe4e71bc030903c8037afe8\"},\"headline\":\"How Safe Are Your .KIDS?\",\"datePublished\":\"2022-11-10T13:00:00+00:00\",\"dateModified\":\"2025-10-15T15:03:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/how-safe-are-your-kids\\\/\"},\"wordCount\":717,\"publisher\":{\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/how-safe-are-your-kids\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cscwebcontentstorage.blob.core.windows.net\\\/cscmarketing-cscdbs-media\\\/uploads\\\/2021\\\/11\\\/cscdbsblog_1000x55026.jpg\",\"articleSection\":[\"Domain Management\",\"Send email\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/how-safe-are-your-kids\\\/\",\"url\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/how-safe-are-your-kids\\\/\",\"name\":\"How Safe Are Your .KIDS? | CSC\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/how-safe-are-your-kids\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/how-safe-are-your-kids\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cscwebcontentstorage.blob.core.windows.net\\\/cscmarketing-cscdbs-media\\\/uploads\\\/2021\\\/11\\\/cscdbsblog_1000x55026.jpg\",\"datePublished\":\"2022-11-10T13:00:00+00:00\",\"dateModified\":\"2025-10-15T15:03:27+00:00\",\"description\":\"This year has been one of the busiest years for domain launches in quite a while. Before the end of 2022, we\u2019ll see one more significant domain launch,\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/how-safe-are-your-kids\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/how-safe-are-your-kids\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/how-safe-are-your-kids\\\/#primaryimage\",\"url\":\"https:\\\/\\\/cscwebcontentstorage.blob.core.windows.net\\\/cscmarketing-cscdbs-media\\\/uploads\\\/2021\\\/11\\\/cscdbsblog_1000x55026.jpg\",\"contentUrl\":\"https:\\\/\\\/cscwebcontentstorage.blob.core.windows.net\\\/cscmarketing-cscdbs-media\\\/uploads\\\/2021\\\/11\\\/cscdbsblog_1000x55026.jpg\",\"width\":1000,\"height\":550},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/how-safe-are-your-kids\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Safe Are Your .KIDS?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/\",\"name\":\"Digital Brand Services Blog\",\"description\":\"Domains, new gTLDs, brand protection, security &amp; trademark news\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/#organization\",\"name\":\"CSC Digital Brand Services\",\"url\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/cscwebcontentstorage.blob.core.windows.net\\\/cscmarketing-cscdbs-media\\\/uploads\\\/2018\\\/06\\\/cropped-dbs_small.gif\",\"contentUrl\":\"https:\\\/\\\/cscwebcontentstorage.blob.core.windows.net\\\/cscmarketing-cscdbs-media\\\/uploads\\\/2018\\\/06\\\/cropped-dbs_small.gif\",\"width\":200,\"height\":200,\"caption\":\"CSC Digital Brand Services\"},\"image\":{\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/corporationserviceco\",\"https:\\\/\\\/x.com\\\/cscdbs\",\"https:\\\/\\\/www.linkedin.com\\\/showcase\\\/csc-digital-brand-services\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/#\\\/schema\\\/person\\\/9f28d3ffdbe4e71bc030903c8037afe8\",\"name\":\"Arielle Wallace\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Safe Are Your .KIDS? | CSC","description":"This year has been one of the busiest years for domain launches in quite a while. Before the end of 2022, we\u2019ll see one more significant domain launch,","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.cscdbs.com\/blog\/how-safe-are-your-kids\/","og_locale":"en_US","og_type":"article","og_title":"How Safe Are Your .KIDS? | CSC","og_description":"This year has been one of the busiest years for domain launches in quite a while. Before the end of 2022, we\u2019ll see one more significant domain launch,","og_url":"https:\/\/www.cscdbs.com\/blog\/how-safe-are-your-kids\/","og_site_name":"Digital Brand Services Blog","article_publisher":"https:\/\/www.facebook.com\/corporationserviceco","article_published_time":"2022-11-10T13:00:00+00:00","article_modified_time":"2025-10-15T15:03:27+00:00","og_image":[{"width":1000,"height":550,"url":"https:\/\/cscwebcontentstorage.blob.core.windows.net\/cscmarketing-cscdbs-media\/uploads\/2021\/11\/cscdbsblog_1000x55026.jpg","type":"image\/jpeg"}],"author":"Arielle Wallace","twitter_card":"summary_large_image","twitter_creator":"@cscdbs","twitter_site":"@cscdbs","twitter_misc":{"Written by":"Arielle Wallace","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.cscdbs.com\/blog\/how-safe-are-your-kids\/#article","isPartOf":{"@id":"https:\/\/www.cscdbs.com\/blog\/how-safe-are-your-kids\/"},"author":{"name":"Arielle Wallace","@id":"https:\/\/www.cscdbs.com\/blog\/#\/schema\/person\/9f28d3ffdbe4e71bc030903c8037afe8"},"headline":"How Safe Are Your .KIDS?","datePublished":"2022-11-10T13:00:00+00:00","dateModified":"2025-10-15T15:03:27+00:00","mainEntityOfPage":{"@id":"https:\/\/www.cscdbs.com\/blog\/how-safe-are-your-kids\/"},"wordCount":717,"publisher":{"@id":"https:\/\/www.cscdbs.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.cscdbs.com\/blog\/how-safe-are-your-kids\/#primaryimage"},"thumbnailUrl":"https:\/\/cscwebcontentstorage.blob.core.windows.net\/cscmarketing-cscdbs-media\/uploads\/2021\/11\/cscdbsblog_1000x55026.jpg","articleSection":["Domain Management","Send email"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.cscdbs.com\/blog\/how-safe-are-your-kids\/","url":"https:\/\/www.cscdbs.com\/blog\/how-safe-are-your-kids\/","name":"How Safe Are Your .KIDS? | CSC","isPartOf":{"@id":"https:\/\/www.cscdbs.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.cscdbs.com\/blog\/how-safe-are-your-kids\/#primaryimage"},"image":{"@id":"https:\/\/www.cscdbs.com\/blog\/how-safe-are-your-kids\/#primaryimage"},"thumbnailUrl":"https:\/\/cscwebcontentstorage.blob.core.windows.net\/cscmarketing-cscdbs-media\/uploads\/2021\/11\/cscdbsblog_1000x55026.jpg","datePublished":"2022-11-10T13:00:00+00:00","dateModified":"2025-10-15T15:03:27+00:00","description":"This year has been one of the busiest years for domain launches in quite a while. Before the end of 2022, we\u2019ll see one more significant domain launch,","breadcrumb":{"@id":"https:\/\/www.cscdbs.com\/blog\/how-safe-are-your-kids\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.cscdbs.com\/blog\/how-safe-are-your-kids\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.cscdbs.com\/blog\/how-safe-are-your-kids\/#primaryimage","url":"https:\/\/cscwebcontentstorage.blob.core.windows.net\/cscmarketing-cscdbs-media\/uploads\/2021\/11\/cscdbsblog_1000x55026.jpg","contentUrl":"https:\/\/cscwebcontentstorage.blob.core.windows.net\/cscmarketing-cscdbs-media\/uploads\/2021\/11\/cscdbsblog_1000x55026.jpg","width":1000,"height":550},{"@type":"BreadcrumbList","@id":"https:\/\/www.cscdbs.com\/blog\/how-safe-are-your-kids\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.cscdbs.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How Safe Are Your .KIDS?"}]},{"@type":"WebSite","@id":"https:\/\/www.cscdbs.com\/blog\/#website","url":"https:\/\/www.cscdbs.com\/blog\/","name":"Digital Brand Services Blog","description":"Domains, new gTLDs, brand protection, security &amp; trademark news","publisher":{"@id":"https:\/\/www.cscdbs.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.cscdbs.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.cscdbs.com\/blog\/#organization","name":"CSC Digital Brand Services","url":"https:\/\/www.cscdbs.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.cscdbs.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/cscwebcontentstorage.blob.core.windows.net\/cscmarketing-cscdbs-media\/uploads\/2018\/06\/cropped-dbs_small.gif","contentUrl":"https:\/\/cscwebcontentstorage.blob.core.windows.net\/cscmarketing-cscdbs-media\/uploads\/2018\/06\/cropped-dbs_small.gif","width":200,"height":200,"caption":"CSC Digital Brand Services"},"image":{"@id":"https:\/\/www.cscdbs.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/corporationserviceco","https:\/\/x.com\/cscdbs","https:\/\/www.linkedin.com\/showcase\/csc-digital-brand-services\/"]},{"@type":"Person","@id":"https:\/\/www.cscdbs.com\/blog\/#\/schema\/person\/9f28d3ffdbe4e71bc030903c8037afe8","name":"Arielle Wallace"}]}},"_links":{"self":[{"href":"https:\/\/www.cscdbs.com\/blog\/wp-json\/wp\/v2\/posts\/11938","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cscdbs.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cscdbs.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cscdbs.com\/blog\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cscdbs.com\/blog\/wp-json\/wp\/v2\/comments?post=11938"}],"version-history":[{"count":1,"href":"https:\/\/www.cscdbs.com\/blog\/wp-json\/wp\/v2\/posts\/11938\/revisions"}],"predecessor-version":[{"id":11939,"href":"https:\/\/www.cscdbs.com\/blog\/wp-json\/wp\/v2\/posts\/11938\/revisions\/11939"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cscdbs.com\/blog\/wp-json\/wp\/v2\/media\/10446"}],"wp:attachment":[{"href":"https:\/\/www.cscdbs.com\/blog\/wp-json\/wp\/v2\/media?parent=11938"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cscdbs.com\/blog\/wp-json\/wp\/v2\/categories?post=11938"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cscdbs.com\/blog\/wp-json\/wp\/v2\/tags?post=11938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}