{"id":1255,"date":"2011-10-17T10:07:25","date_gmt":"2011-10-17T14:07:25","guid":{"rendered":"http:\/\/www.domainandtrademark.com\/?p=1255"},"modified":"2019-08-09T09:08:07","modified_gmt":"2019-08-09T13:08:07","slug":"the-situation-sues-over-gtl-trademark-use","status":"publish","type":"post","link":"https:\/\/www.cscdbs.com\/blog\/the-situation-sues-over-gtl-trademark-use\/","title":{"rendered":"‘The Situation’ sues over GTL trademark use"},"content":{"rendered":"
\n

A reality TV star is seeking to assert his trademark<\/a> rights through the courts, according to reports.<\/p>\n

Mike \u2018The Situation\u2019 Sorrentino \u2013 a cast member on Jersey Shore \u2013 is suing a lifestyle company for allegedly cashing in on his ‘GTL’ trademark.<\/p>\n

Reports suggest his lawyer is pressing ahead with a lawsuit after initially sending a cease and desist letter to MyGTLFuel.com.<\/p>\n

The letter requested that the website stopped using the term GTL, or face further enforcement action.<\/p>\n

MyGTLFuel.com has decided to continue selling tanning and energy drink products using the GTL name, meaning Mr. Sorrentino is now seeking court intervention.<\/p>\n

Dana Valentino, the owner of GTL Fuel, expressed his view that Mr. Sorrentino does not own exclusive rights to the trademark.<\/p>\n

He signalled his intention to defend his business interests, by continuing to offer GTL-branded products.<\/p>\n

Jersey Shore, which premiered on MTV in December 2009, follows the lives and loves of eight real people sharing a house.<\/p>\n

The reality show, which has run for four seasons, has proved to be a major ratings success for the network.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

A reality TV star is seeking to assert his trademark rights through the courts, according to reports. Mike \u2018The Situation\u2019 Sorrentino \u2013 a cast member on Jersey Shore \u2013 is suing a lifestyle company for allegedly cashing in on his ‘GTL’ trademark. Reports suggest his lawyer is pressing ahead with a lawsuit after initially sending […]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[29,13,528],"class_list":["post-1255","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-trademark-protection","tag-trademark-services","tag-trademarks"],"acf":[],"yoast_head":"\n'The Situation' sues over GTL trademark use | CSC<\/title>\n<meta name=\"description\" content=\"A reality TV star is seeking to assert his trademark rights through the courts, according to reports. 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