{"id":13284,"date":"2024-04-30T10:01:51","date_gmt":"2024-04-30T14:01:51","guid":{"rendered":"https:\/\/www.cscdbs.com\/blog\/?p=13284"},"modified":"2025-10-15T10:57:05","modified_gmt":"2025-10-15T14:57:05","slug":"bringing-peace-of-mind-to-businesses-natuzzis-partnership-with-csc","status":"publish","type":"post","link":"https:\/\/www.cscdbs.com\/blog\/bringing-peace-of-mind-to-businesses-natuzzis-partnership-with-csc\/","title":{"rendered":"Bringing Peace of Mind to Businesses\u2014Natuzzi&#8217;s Partnership with CSC"},"content":{"rendered":"\n<p>Natuzzi, one of the world\u2019s best known furniture brands, recently sat down with us to share how CSC\u2019s Cybersecurity and Brand Protection services are helping to uphold Natuzzi\u2019s reputation and safeguard its digital presence.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"NATUZZI | CSC Testimonial\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/rqx6RJuTI5A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Natuzzi was looking for a partner, who in the words of their Chief Marketing Officer Daniele Tranchini, \u201callows us to sleep better at night,\u201d working silently in the background to protect all its digital assets. \u201cOnline impersonation is one of the problems that we have to be careful to protect ourselves against,\u201d Tranchini adds. \u201cIf left unaddressed, the loss of revenue could be in the tens of millions.\u201d<\/p>\n\n\n\n<p>CSC has identified and removed thousands of instances of IP infringement for Natuzzi. Without CSC, these could have had dire consequences for the brand both in terms of revenue loss and reputation damage. For Natuzzi, safeguarding brand integrity must be done at any cost\u2014it\u2019s a cornerstone of the business that distinguishes it from its competitors.<\/p>\n\n\n\n<p>\u201cWhat makes working with CSC unique?,\u201d poses Tranchini. \u201cIt can be summarized into three words\u2014peace of mind.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Natuzzi, one of the world\u2019s best known furniture brands, recently sat down with us to share how CSC\u2019s Cybersecurity and Brand Protection services are helping to uphold Natuzzi\u2019s reputation and safeguard its digital presence.<\/p>\n","protected":false},"author":17,"featured_media":10432,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,547,548],"tags":[],"class_list":["post-13284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands","category-domain-management","category-domain-security"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bringing Peace of Mind to Businesses\u2014Natuzzi&#039;s Partnership with CSC | CSC<\/title>\n<meta name=\"description\" content=\"Natuzzi, one of the world\u2019s best known furniture brands, recently sat down with us to share how CSC\u2019s Cybersecurity and Brand Protection services are helping to uphold Natuzzi\u2019s reputation and safeguard its digital presence.\" \/>\n<meta name=\"robots\" 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