{"id":13602,"date":"2024-09-23T03:02:54","date_gmt":"2024-09-23T07:02:54","guid":{"rendered":"https:\/\/www.cscdbs.com\/blog\/?p=13602"},"modified":"2025-01-21T10:28:43","modified_gmt":"2025-01-21T15:28:43","slug":"five-best-practices-for-managing-your-domain-portfolio","status":"publish","type":"post","link":"https:\/\/www.cscdbs.com\/blog\/five-best-practices-for-managing-your-domain-portfolio\/","title":{"rendered":"Five Best Practices for Managing Your Domain Portfolio"},"content":{"rendered":"\n

Many companies own multiple domain names, but managing a portfolio with this type of intellectual property can prove to be tricky, as businesses must balance cost considerations against potential threats. What frameworks should businesses be using to determine which domains to purchase and keep? What\u2019s the right timing? What\u2019s the right number of domains for a company?<\/p>\n\n\n\n

To help answer these questions, Quinn Taggart, product coach at CSC\u2019s Digital Brand Services business, shares five best practices to keep in mind when reviewing your inventory of domains.<\/p>\n\n\n\n

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1. View your domains as assets, not mere costs<\/strong>.<\/h2>\n\n\n\n

Some businesses may fall into the trap of seeing the cost of their domains instead of the value they bring as branding assets. However, a lack of investment into domain security and management may lead to cyber attacks resulting in reputation loss and operational downtime, since essential business functions like email are tied to domains and could be compromised.<\/p>\n\n\n\n

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2. Timing is everything \u2013 and it\u2019s perhaps earlier than expected.<\/strong><\/h2>\n\n\n\n

Some companies may attempt to register a domain too late while waiting for a process to complete, such as a trademark approval. A partner like CSC can consult with you on the right timing for registration. Early decision-making about renewing or lapsing a registration is also recommended. Generally, CSC automatically renews domains on behalf of their clients, unless those clients request to let go of the registration, also known as lapsing.<\/p>\n\n\n\n

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3. Achieve alignment from key stakeholders.<\/strong><\/h2>\n\n\n\n

What do marketing, legal, information technology, and security have in common? They are just a few of the teams that should advise when reviewing a company\u2019s domain inventory. Domains are assets that can be viewed through many lenses, and all must be considered to assess their value and risk to the business.<\/p>\n\n\n\n

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4. Constantly monitor changes to the landscape.<\/strong><\/h2>\n\n\n\n

While events like mergers and acquisitions<\/a> or brand launches<\/a> would be entirely predictable and easy to time, other situations could blindside a business. Government policy changes, technological innovations, industry events, or even world occurrences like a major accident or a viral video on social media may prompt a flurry of domain registrations. Some of those registrations may infringe upon an existing brand or cause market confusion. <\/p>\n\n\n\n

The only way to get ahead of adverse effects is to have reliable reporting to look out for the integrity of your intellectual property. That\u2019s why a robust partner, like an enterprise-class registrar, is essential for providing vigilant, 24×7 monitoring to uncover any impacts on a company\u2019s domain portfolio.<\/p>\n\n\n\n

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5. Know there is no \u201cright\u201d number of domains for any one inventory.<\/strong><\/h2>\n\n\n\n

It all depends on deeply analytical questions, such as:<\/p>\n\n\n\n