{"id":1390,"date":"2011-11-18T08:19:53","date_gmt":"2011-11-18T12:19:53","guid":{"rendered":"http:\/\/www.domainandtrademark.com\/?p=1390"},"modified":"2019-08-09T09:06:48","modified_gmt":"2019-08-09T13:06:48","slug":"businesses-must-protect-domain-names-and-trademarks","status":"publish","type":"post","link":"https:\/\/www.cscdbs.com\/blog\/businesses-must-protect-domain-names-and-trademarks\/","title":{"rendered":"Businesses &#8216;must protect domain names and trademarks&#8217;"},"content":{"rendered":"<p>It is essential for businesses to take steps to protect their digital  trademarks and <a title=\"https:\/\/www.cscglobal.com\/global\/web\/csc\/domain-name-management.html\" href=\"https:\/\/www.cscglobal.com\/global\/web\/csc\/domain-name-management.html\">domain  names<\/a> and if this can be done without litigation then that is even better,  an expert has advised.<\/p>\n<p>Ramon Ray, from Smallbiztechnology.com, has told  Business Insider that not having an effective domain name is the equivalent of  having a store front without a sign.<\/p>\n<p>He said that the majority of cases  involving domains are solved outside of the court room through the Uniform  Domain Name Resolution Policy (UDRP), which is administered by the Internet  Corporation for Assigned Names and Numbers.<\/p>\n<p>If accepted, complaints are  reviewed by a panel of arbitrators with international jurisdiction and a  decision will typically be reached within weeks.<\/p>\n<p>Mr. Ray said, &#8220;The  primary caveat to this remedy is that \u2013 unlike litigation \u2013 the <a title=\"https:\/\/www.cscglobal.com\/global\/web\/csc\/domain-recovery.html\" href=\"https:\/\/www.cscglobal.com\/global\/web\/csc\/domain-recovery.html\">UDRP<\/a> does not allow for punitive damages.&#8221;<\/p>\n<p>Luke Dale, an intellectual  property lawyer at Kelly &amp; Co, recently warned companies about the potential  consequences of allowing their domain name to expire.<\/p>\n<p>He told Adelaide  Now that this can be a costly and time-consuming mistake which can be highly  problematic to business people.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It is essential for businesses to take steps to protect their digital trademarks and domain names and if this can be done without litigation then that is even better, an expert has advised. Ramon Ray, from Smallbiztechnology.com, has told Business Insider that not having an effective domain name is the equivalent of having a store [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[35,18,166],"class_list":["post-1390","post","type-post","status-publish","format-standard","hentry","category-domains","tag-domain-name","tag-domain-name-management","tag-udrp"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Businesses &#039;must protect domain names and trademarks&#039; | CSC<\/title>\n<meta name=\"description\" content=\"It is essential for businesses to take steps to protect their digital trademarks and domain names and if this can be done without litigation then that is\" \/>\n<meta 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