{"id":142,"date":"2010-06-03T10:44:18","date_gmt":"2010-06-03T10:44:18","guid":{"rendered":"http:\/\/www.domainandtrademark.com\/?p=142"},"modified":"2019-12-12T15:35:00","modified_gmt":"2019-12-12T20:35:00","slug":"competitive-intelligence-sneaky-uses-of-trademark-filings","status":"publish","type":"post","link":"https:\/\/www.cscdbs.com\/blog\/competitive-intelligence-sneaky-uses-of-trademark-filings\/","title":{"rendered":"Competitive Intelligence \u2013 Sneaky Uses of Trademark Filings!"},"content":{"rendered":"

\"\"<\/a>I\u2019m a self-confessed car nut.  I am the only daughter of a man who lives and breathes automobiles.   And I\u2019m also a very curious person by nature!  This all coupled with my love of trademarks has led to some interesting research over the years.<\/p>\n

You can actually use trademark application filings to do competitive intelligence searching.  Did you know that companies will often file what is called an Intent to Use Application with the United States Patent and Trademark Office prior to the launch of a new product?  The application will give the new product name and describe what goods and services the name will be used on.  Free competitive information!<\/p>\n

In the case of the auto industry, you can see what new cars, parts and product lines they might be launching.  Take Nissan \u2013 they just filed a trademark for \u201cInfiniti Performance Line\u201d and \u201cIPL\u201d for superchargers, turbochargers etc. As one other auto writer noted, looks like Nissan might be launching a performance line to compete with the likes of the BMW M3 brand.  You can do similar research for your company by searching the trademark applications using the names of your competition.<\/p>\n

Don\u2019t want to do this research yourself? No worries!  Corporation Service Company also offers a service that will alert you to new trademark filings from your competitors.  We can also let you know when someone files an application with a certain good or service keyword.  If you would like more information about our competitive watching services, please contact us at tmsupport@cscinfo.com<\/a>.<\/p>\n

Kimberly Wieland
\nSenior Director of Trademark & Brand Services, Corporation Service Company<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

I\u2019m a self-confessed car nut.  I am the only daughter of a man who lives and breathes automobiles.   And I\u2019m also a very curious person by nature!  This all coupled with my love of trademarks has led to some interesting research over the years. You can actually use trademark application filings to do competitive intelligence searching.  […]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[30,14,31],"class_list":["post-142","post","type-post","status-publish","format-standard","hentry","category-brands","tag-competitive-intelligence","tag-trademark-watching","tag-watching"],"acf":[],"yoast_head":"\nCompetitive Intelligence \u2013 Sneaky Uses of Trademark Filings! | CSC<\/title>\n<meta name=\"description\" content=\"I\u2019m a self-confessed car nut.  I am the only daughter of a man who lives and breathes automobiles.   And I\u2019m also a very curious person by\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cscdbs.com\/blog\/competitive-intelligence-sneaky-uses-of-trademark-filings\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Competitive Intelligence \u2013 Sneaky Uses of Trademark Filings! 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