{"id":1467,"date":"2011-12-02T08:23:55","date_gmt":"2011-12-02T12:23:55","guid":{"rendered":"http:\/\/www.domainandtrademark.com\/?p=1467"},"modified":"2019-08-09T09:06:29","modified_gmt":"2019-08-09T13:06:29","slug":"guard-against-copycats-using-business-trademarks","status":"publish","type":"post","link":"https:\/\/www.cscdbs.com\/blog\/guard-against-copycats-using-business-trademarks\/","title":{"rendered":"Guard against ‘copycats’ using business trademarks"},"content":{"rendered":"
\n

Trademarks help businesses guard against ‘copycats’, one lawyer has explained.<\/p>\n

Simon Rowell, partner at James & Wells, told the NZ Herald that over the lifetime of a company, the owners must protect all trademarks as competitors may seek to benefit from the qualities of its name.<\/p>\n

He explained that a trademark<\/a> is “a badge of origin”, indicating goods or services come from a particular supplier.<\/p>\n

“A registered trademark is a formal piece of personal property, like any other asset, and is obtained by applying to the Intellectual Property Office for registration,” Mr. Rowell stated.<\/p>\n

He noted that company name registration only prevents another company from adopting that name or a similar one.<\/p>\n

“It does not stop another business from adopting your company name, or part of it, as a brand for that business’ own product or service,” Mr. Rowell added.<\/p>\n

He said trademark registration gives a business the exclusive right to use the mark in relation to the goods or services it covers.<\/p>\n

All trademark-based domain name<\/a> disputes must be settled under the terms of the Uniform Domain Name Dispute Resolution Policy.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Trademarks help businesses guard against ‘copycats’, one lawyer has explained. Simon Rowell, partner at James & Wells, told the NZ Herald that over the lifetime of a company, the owners must protect all trademarks as competitors may seek to benefit from the qualities of its name. He explained that a trademark is “a badge of […]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[171],"tags":[23,29,528,166],"class_list":["post-1467","post","type-post","status-publish","format-standard","hentry","category-cyber-security","tag-domain-names","tag-trademark-protection","tag-trademarks","tag-udrp"],"acf":[],"yoast_head":"\nGuard against 'copycats' using business trademarks | CSC<\/title>\n<meta name=\"description\" content=\"Trademarks help businesses guard against 'copycats', one lawyer has explained. 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