{"id":16113,"date":"2026-11-12T07:00:00","date_gmt":"2026-11-12T12:00:00","guid":{"rendered":"https:\/\/www.cscdbs.com\/blog\/?p=16113"},"modified":"2026-11-12T09:03:11","modified_gmt":"2026-11-12T14:03:11","slug":"are-you-prepared-for-web","status":"publish","type":"post","link":"https:\/\/www.cscdbs.com\/blog\/are-you-prepared-for-web\/","title":{"rendered":"Are You Prepared for .web?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">More than 12 years have passed since its application, but the domain extension .web will finally launch in December 2026. Many brand holders will ask whether they should ignore this new extension or take some kind of action to prevent cyber risks. In this blog post, we will provide an overview into the launch to help you understand your options.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">First, let\u2019s look at how new global top-level domains (gTLDs) have been registered over the last 10 years. Below are several snapshots showing the most registered new gTLDs overall, most registered new gTLDs by enterprise, and the most common extensions used for fraud.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Most registered new gTLDs globally<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"2080\" height=\"1043\" src=\"https:\/\/cscwebcontentstorage.blob.core.windows.net\/cscmarketing-cscdbs-media\/2026\/11\/New-gTLD-global-top-20.png\" alt=\"\" class=\"wp-image-16118\" style=\"aspect-ratio:1.9942871981303558;width:758px;height:auto\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Around the world, the top 20 new gTLDs are generally intuitive. Words like \u201cshop\u201d or \u201cstore\u201d may indicate to the end-user what type of website they may be visiting just from the extension alone.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What this data also shows is that new gTLDs are most popular where the barriers to registering are low, such as with .xyz, which has no restrictions (no credentials, proof of a business, or residency required), and is generally less expensive and available than the most popular extension, .com.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Most registered new gTLDs by enterprises<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"985\" height=\"1673\" src=\"https:\/\/cscwebcontentstorage.blob.core.windows.net\/cscmarketing-cscdbs-media\/2026\/11\/Top-TLDs-.web-blog-1.png\" alt=\"\" class=\"wp-image-16128\" style=\"aspect-ratio:0.5887700007666276;width:313px;height:auto\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">For enterprises, the most popular new gTLDs are a mix of the intuitive terms mentioned above, but some of them may be defensive registrations\u2014meaning the company register them mainly to prevent third parties from doing so. For example, large enterprises have protected themselves against technology-related new gTLDs, such as .app and .online.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some may be surprised by .sucks as a top five registration. This is likely a tactic to prevent third parties from using their brand name in connection with a website that may tarnish their image.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">How .web fits into the new gTLD outlook<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Finally, the most common domain used for fraud is .com, which is run by Verisign, the registry operator also managing the .web extension. You can also see that .xyz is already the fifth most common domain extension in fraud. At this time, we are unable to see whether .web will have mass registrations; however, we want to outline several factors that point to the likelihood of widespread adoption:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The word \u201cweb\u201d is naturally understood for most people, like \u201conline\u201d and \u201capp.\u201d<\/li>\n\n\n\n<li>This TLD is unrestricted\u2014registration requires no business papers, credentials, or proof of residency.<\/li>\n\n\n\n<li>The legacy TLDs, such as .com, have seen high adoption, leaving little room for newcomers to register with those extensions unless they are willing to pay a premium price.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Since we expect .web to be significantly popular, large enterprises should review their current domain portfolios, as well as their current positioning, branding, and security considerations. In a recent analysis of the most popular extensions used for fraud, we found that nearly half of the fraud campaigns we examined used .com extensions, with .net and .xyz as two notable gTLDs.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1980\" height=\"1742\" src=\"https:\/\/cscwebcontentstorage.blob.core.windows.net\/cscmarketing-cscdbs-media\/2026\/11\/Percentage-fraud-breakdowns.png\" alt=\"\" class=\"wp-image-16116\" style=\"aspect-ratio:1.1366471446391948;width:575px;height:auto\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Organizations should weigh the risks of .web domains imitating legitimate brands\u2014not just for intellectual property (IP) infringement, but also for fraudulent phishing schemes used on customers, employees, and other stakeholders.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Notable timing for registrations<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Below are the launch dates, but we highly recommend that you start reviewing your domain portfolio to understand whether you want to register a .web during the Sunrise Period, Priority Access Program Period, or General Availability.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The launch dates are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sunrise Period:<\/strong> December 10, 2026\u2013January 11, 2027<\/li>\n\n\n\n<li><strong>Priority Access Program Period<\/strong>: January 12\u2013April 5, 2027<\/li>\n\n\n\n<li><strong>General Availability Period:<\/strong> April 6, 2027<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">One notable change with this launch is that Verisign will allow a limited Priority Access Period during which you will be able to register any .web that corresponds with a .com that you currently own. What we have seen with other launches is that after these legacy periods in the .uk and .au launches, third parties registered between 5% and 7% of domains during the General Availability Period.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you would like help in better understanding how .web affects your organization, please <a href=\"https:\/\/www.cscdbs.com\/en\/contact-us\/\">contact us<\/a>. If you are a CSC client, please contact your Account Team.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>More than 12 years have passed since its application, but the domain extension .web will finally launch in December 2026. Many brand holders will ask whether they should ignore this new extension or take some kind of action to prevent cyber risks. In this blog post, we will provide an overview into the launch to [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":10460,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,547,7,567,521,549],"tags":[],"class_list":["post-16113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands","category-domain-management","category-domains","category-fraud-protection","category-send-email","category-top-post"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Are You Prepared for .web? | CSC<\/title>\n<meta name=\"description\" content=\"More than 12 years have passed since its application, but the domain extension .web will finally launch in December 2026. Many brand holders will ask\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cscdbs.com\/blog\/are-you-prepared-for-web\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are You Prepared for .web? | CSC\" \/>\n<meta property=\"og:description\" content=\"More than 12 years have passed since its application, but the domain extension .web will finally launch in December 2026. Many brand holders will ask\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cscdbs.com\/blog\/are-you-prepared-for-web\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Brand Services Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/corporationserviceco\" \/>\n<meta property=\"article:published_time\" content=\"2026-11-12T12:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-12T14:03:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cscwebcontentstorage.blob.core.windows.net\/cscmarketing-cscdbs-media\/uploads\/2021\/11\/cscdbsblog_1000x55039.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Arielle Wallace\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cscdbs\" \/>\n<meta name=\"twitter:site\" content=\"@cscdbs\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Arielle Wallace\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/are-you-prepared-for-web\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/are-you-prepared-for-web\\\/\"},\"author\":{\"name\":\"Arielle Wallace\",\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/#\\\/schema\\\/person\\\/9f28d3ffdbe4e71bc030903c8037afe8\"},\"headline\":\"Are You Prepared for .web?\",\"datePublished\":\"2026-11-12T12:00:00+00:00\",\"dateModified\":\"2026-11-12T14:03:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/are-you-prepared-for-web\\\/\"},\"wordCount\":661,\"publisher\":{\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/are-you-prepared-for-web\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cscwebcontentstorage.blob.core.windows.net\\\/cscmarketing-cscdbs-media\\\/uploads\\\/2021\\\/11\\\/cscdbsblog_1000x55039.jpg\",\"articleSection\":[\"Brand Protection\",\"Domain Management\",\"Domains\",\"Fraud Protection\",\"Send email\",\"Top Post\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/are-you-prepared-for-web\\\/\",\"url\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/are-you-prepared-for-web\\\/\",\"name\":\"Are You Prepared for .web? | CSC\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/are-you-prepared-for-web\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/are-you-prepared-for-web\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cscwebcontentstorage.blob.core.windows.net\\\/cscmarketing-cscdbs-media\\\/uploads\\\/2021\\\/11\\\/cscdbsblog_1000x55039.jpg\",\"datePublished\":\"2026-11-12T12:00:00+00:00\",\"dateModified\":\"2026-11-12T14:03:11+00:00\",\"description\":\"More than 12 years have passed since its application, but the domain extension .web will finally launch in December 2026. 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