{"id":180,"date":"2010-06-10T13:59:39","date_gmt":"2010-06-10T13:59:39","guid":{"rendered":"http:\/\/www.domainandtrademark.com\/?p=180"},"modified":"2019-08-09T09:12:09","modified_gmt":"2019-08-09T13:12:09","slug":"are-brand-owners-missing-the-point","status":"publish","type":"post","link":"https:\/\/www.cscdbs.com\/blog\/are-brand-owners-missing-the-point\/","title":{"rendered":"Are Brand Owners Missing The Point?"},"content":{"rendered":"

I keep regular tabs on the WIPO and NAF dispute cases. Admittedly I read the denied cases more than the successes so that I can see how people are compiling and presenting their cases and why they feel the name should be moved to them. A recent spike in “wwwbrand<\/em><\/strong>” cases got me thinking back to a webinar that my colleagues did recently.<\/p>\n

Vincent D\u2019Angelo and Colin Darbyshire\u00a0hosted a webinar on what the most infringed terms are within domain names \u2013 no surprise it was the “www” without the corresponding dot \u2013 wwwbrand <\/em><\/strong>that was the leader of the pack. (download your copy of our white paper here<\/a>).<\/p>\n

I queried the WIPO and NAF databases and found that over the years 900+ domains containing wwwbrand<\/em><\/strong> have been part of disputes filed. What was surprising was that 10 of these domains were disputed more than once – the original complainant won the case, transferred the domain name and then subsequently allowed the name to lapse. They were then re-registered and the brand holder filed a dispute again.<\/p>\n

When the costs to prepare and file a dispute can easily hit 5 figures, is it really cost effective to repeat the exercise again?<\/p>\n

How much could these brand owners have saved if they had originally registered the domains themselves? My colleague, Robert Holmes prepared a white paper last year on that topic (download your copy here<\/a>) and found that for costs of over $221M to file disputes, brand holders could have registered the same domains themselves for around $1M.<\/p>\n

CSC\u2019s Global Brand Advisory Team recommends a balanced approach of registrations and monitoring to ensure that your online IP is thoroughly protected \u2013 ask us how<\/a>.<\/p>\n

Quinn Taggart
\nGlobal Brand Advisory Team
\nCorporation Service Company<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

I keep regular tabs on the WIPO and NAF dispute cases. Admittedly I read the denied cases more than the successes so that I can see how people are compiling and presenting their cases and why they feel the name should be moved to them. A recent spike in “wwwbrand” cases got me thinking back […]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,7],"tags":[161,48,45,25,46,47,43,44],"class_list":["post-180","post","type-post","status-publish","format-standard","hentry","category-brands","category-domains","tag-brand-protection","tag-dispute-costs","tag-disputes","tag-infringement","tag-naf","tag-wipo","tag-www","tag-wwwbrand"],"acf":[],"yoast_head":"\nAre Brand Owners Missing The Point? | CSC<\/title>\n<meta name=\"description\" content=\"I keep regular tabs on the WIPO and NAF dispute cases. 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