{"id":1907,"date":"2012-03-28T11:27:10","date_gmt":"2012-03-28T15:27:10","guid":{"rendered":"http:\/\/www.domainandtrademark.com\/?p=1907"},"modified":"2019-08-09T09:04:34","modified_gmt":"2019-08-09T13:04:34","slug":"dont-let-the-typosquatters-win-businesses-urged","status":"publish","type":"post","link":"https:\/\/www.cscdbs.com\/blog\/dont-let-the-typosquatters-win-businesses-urged\/","title":{"rendered":"Don&#8217;t let the typosquatters win, businesses urged"},"content":{"rendered":"<p>Businesses need to be aware of the practice of typosquatting, and take steps  to prevent it affecting their brands.<\/p>\n<p>Also called URL hijacking, this form of <a title=\"https:\/\/www.cscglobal.com\/global\/web\/csc\/domain-recovery.html\" href=\"https:\/\/www.cscglobal.com\/global\/web\/csc\/domain-recovery.html\">cybersquatting<\/a> sees the perpetrator attempt to redirect web users from legitimate <a title=\"https:\/\/www.cscglobal.com\/global\/web\/csc\/domain-name-management.html\" href=\"https:\/\/www.cscglobal.com\/global\/web\/csc\/domain-name-management.html\">domain  names<\/a> by relying on common spelling errors.<\/p>\n<p>Should a web user accidentally type in the wrong web address, they may find  them diverted to an alternative website, which could contain malware or attempt  to divert business away from its intended destination.<\/p>\n<p>Typosquatting carries risks in terms of brand management &#8211; if a customer is  trying to reach your website but continually finds themselves diverted  elsewhere, this may have a negative impact on their view of the company.<\/p>\n<p>Some typosquatter websites may even attempt to replicate the design of the  bona fide site, in a bid to trick customers into thinking it is real.<\/p>\n<p>And this can create all sorts of problems, both for the consumer &#8211; who could  find themselves scammed &#8211; and the company whose brands have been abused.<\/p>\n<p>Under the Uniform Domain-Name Dispute Resolution Policy (<a title=\"https:\/\/www.cscglobal.com\/global\/web\/csc\/domain-recovery.html\" href=\"https:\/\/www.cscglobal.com\/global\/web\/csc\/domain-recovery.html\">UDRP<\/a>),  trademark holders can file a case against typosquatters at the World  Intellectual Property Organization (WIPO).<\/p>\n<p>This mechanism provides additional brand protection for businesses, in the  event that a malicious third-party does set up a rogue website based upon their  domains.<\/p>\n<p>But first and foremost, they need be aware of the typosquatter websites, and  this is where <a title=\"https:\/\/www.cscglobal.com\/global\/web\/csc\/brand-monitoring.html\" href=\"https:\/\/www.cscglobal.com\/global\/web\/csc\/brand-monitoring.html\">domain  name recovery<\/a> services can be a major asset.<\/p>\n<p>They can help businesses identify domains under attack, recover them using  UDRP procedures, transfer typosquatted domains into management and redirect  traffic back to legitimate websites.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Businesses need to be aware of the practice of typosquatting, and take steps to prevent it affecting their brands. Also called URL hijacking, this form of cybersquatting sees the perpetrator attempt to redirect web users from legitimate domain names by relying on common spelling errors. Should a web user accidentally type in the wrong web [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[171,7],"tags":[110,35,152,166,47],"class_list":["post-1907","post","type-post","status-publish","format-standard","hentry","category-cyber-security","category-domains","tag-cybersquatting","tag-domain-name","tag-typosquatting","tag-udrp","tag-wipo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Don&#039;t let the typosquatters win, businesses urged | CSC<\/title>\n<meta name=\"description\" content=\"Businesses need to be aware of the practice of typosquatting, and take steps to prevent it affecting their brands. Also called URL hijacking, this form of\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cscdbs.com\/blog\/dont-let-the-typosquatters-win-businesses-urged\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Don&#039;t let the typosquatters win, businesses urged | CSC\" \/>\n<meta property=\"og:description\" content=\"Businesses need to be aware of the practice of typosquatting, and take steps to prevent it affecting their brands. 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