{"id":2047,"date":"2012-05-23T09:35:34","date_gmt":"2012-05-23T13:35:34","guid":{"rendered":"http:\/\/www.domainandtrademark.com\/?p=2047"},"modified":"2019-08-09T09:03:57","modified_gmt":"2019-08-09T13:03:57","slug":"domain-name-marketing-helps-build-companies","status":"publish","type":"post","link":"https:\/\/www.cscdbs.com\/blog\/domain-name-marketing-helps-build-companies\/","title":{"rendered":"Domain name marketing ‘helps build companies’"},"content":{"rendered":"

Marketing domain names<\/a> has become an integral part of building a successful brand, it has been suggested.<\/p>\n

Writing for the Drum, Nominet’s Phil Kingsland claimed that almost two-thirds of print and television advertising now includes an internet address.<\/p>\n

The use of a domain name provides a direct call to action for consumers in brand campaigns, he\u00a0noted – helping companies to increase turnover.<\/p>\n

According to Mr, Kingsland, director of marketing & communications at the not-for-profit agency, businesses should aim to keep their domain names short and snappy.<\/p>\n

He claimed that catchy names are more effective.<\/p>\n

“They are less likely to be misspelled and easier to remember and be passed on via word of mouth,” the expert stated.<\/p>\n

“For the same reasons it’s a good idea to keep the number of words in a domain name to two or three at most.”<\/p>\n

Mr. Kingsland said that when choosing a domain name, it is worth thinking about who the company’s target consumers are.<\/p>\n

“If your customer base is predominantly in the UK, then it makes sense to choose a .uk domain name,” he suggested.<\/p>\n

“However, .com domain names are often the first choice for businesses looking to demonstrate international scale.”<\/p>\n

Another important tip is to ensure the domain name selected represents the company\u2019s best interests.<\/p>\n

“Think about what you offer; your unique selling point. It helps to include keywords that explain the type of service your business offers,” Mr. Kingsland added.<\/p>\n

“Making your domain name easy to remember is important for customer referrals but also is more likely to appear in industry-related internet searches.”<\/p>\n

He said the most important thing in choosing a domain<\/a> is connecting with a community – whether that is a community of customers, charitable donors, friends and family or business partners.<\/p>\n","protected":false},"excerpt":{"rendered":"

Marketing domain names has become an integral part of building a successful brand, it has been suggested. Writing for the Drum, Nominet’s Phil Kingsland claimed that almost two-thirds of print and television advertising now includes an internet address. The use of a domain name provides a direct call to action for consumers in brand campaigns, […]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,7],"tags":[57,182,35],"class_list":["post-2047","post","type-post","status-publish","format-standard","hentry","category-brands","category-domains","tag-domain","tag-domain-management","tag-domain-name"],"acf":[],"yoast_head":"\nDomain name marketing 'helps build companies' | CSC<\/title>\n<meta name=\"description\" content=\"Marketing domain names has become an integral part of building a successful brand, it has been suggested. 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