{"id":2128,"date":"2012-06-14T08:34:23","date_gmt":"2012-06-14T12:34:23","guid":{"rendered":"http:\/\/www.domainandtrademark.com\/?p=2128"},"modified":"2019-08-09T09:03:42","modified_gmt":"2019-08-09T13:03:42","slug":"trademarks-crucial-to-private-businesses","status":"publish","type":"post","link":"https:\/\/www.cscdbs.com\/blog\/trademarks-crucial-to-private-businesses\/","title":{"rendered":"Trademarks &#8216;crucial to private businesses&#8217;"},"content":{"rendered":"<p>Trademarks are &#8220;a key component&#8221; of any successful business marketing strategy, it has been claimed.<\/p>\n<p>The World Intellectual Property Organization (WIPO) said they allow companies to identify, promote and license their goods or services in the marketplace and distinguish them from those of their competitors.<\/p>\n<p>This helps to build successful commercial brands and cement customer loyalty, the body suggested.<\/p>\n<p>WIPO said a <a href=\"https:\/\/www.cscglobal.com\/global\/web\/csc\/trademark-searching.html\">trademark<\/a> symbolizes the promise of a quality product.<\/p>\n<p>&#8220;And in today\u2019s global and increasingly electronic marketplace, a trademark is often the only way for customers to identify a company\u2019s products and services,&#8221; it added.<\/p>\n<p>&#8220;Trademark protection hinders moves to &#8216;free ride&#8217; on the goodwill of a company by using similar distinctive signs to market inferior or similar products or services.&#8221;<\/p>\n<p>The organization added that loss, dilution or <a href=\"https:\/\/www.cscglobal.com\/global\/web\/csc\/domain-recovery.html\">infringement<\/a> of a high-value trademark could prove devastating to a business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trademarks are &#8220;a key component&#8221; of any successful business marketing strategy, it has been claimed. The World Intellectual Property Organization (WIPO) said they allow companies to identify, promote and license their goods or services in the marketplace and distinguish them from those of their competitors. This helps to build successful commercial brands and cement customer [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[25,29,528,47],"class_list":["post-2128","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-infringement","tag-trademark-protection","tag-trademarks","tag-wipo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trademarks &#039;crucial to private businesses&#039; | CSC<\/title>\n<meta name=\"description\" content=\"Trademarks are &quot;a key component&quot; of any successful business marketing strategy, it has been claimed. 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