{"id":2140,"date":"2012-06-15T10:13:48","date_gmt":"2012-06-15T14:13:48","guid":{"rendered":"http:\/\/www.domainandtrademark.com\/?p=2140"},"modified":"2019-08-09T09:03:42","modified_gmt":"2019-08-09T13:03:42","slug":"brand-protection-ensuring-social-media-is-a-force-for-good","status":"publish","type":"post","link":"https:\/\/www.cscdbs.com\/blog\/brand-protection-ensuring-social-media-is-a-force-for-good\/","title":{"rendered":"Brand protection: Ensuring social media is a force for good"},"content":{"rendered":"

Social media<\/a> can be a major asset for companies seeking to build their brands and reach out to new customers.<\/p>\n

An increasing number of enterprises are recognizing the potential of networking sites and using them to engage with consumers over the internet.<\/p>\n

Just this week, Elemental Communications director Tim Gibbon highlighted the benefits of micro-blogging site Twitter, one of the world’s most popular social media portals.<\/p>\n

The website has attracted millions of Tweeters and Followers worldwide and continues to gain in popularity.<\/p>\n

Mr. Gibbon said that despite each post being limited to 140 characters, firms are using Twitter to develop stronger ties with their customers.<\/p>\n

“Twitter currently presents a flexible cost-effective method of reaching audiences that other socially driven resources are taking steps to restrict,” he stated.<\/p>\n

“The service has no intention of going anywhere and indeed will be challenging many of the third party services that were developed to fill in the gaps of Twitter’s shortcomings.<\/p>\n

But social media sites such as Twitter can potentially increase companies’ exposure to risk if the necessary brand protection steps are not taken.<\/p>\n

Companies should look to secure social media usernames<\/a> associated with their trademarks, in order to prevent third parties from claiming them instead.<\/p>\n

If a social media username<\/a> falls into the wrong hands, there is a chance that people could choose to impersonate a company for their own ends.<\/p>\n

Businesses cannot be blamed for having their trademarks infringed by third-parties, but it is they who are likely to see unhappy customers and a loss of brand reputation.<\/p>\n

Firms are in a much stronger position if they register social media usernames<\/a> associated with their brands and trademarks, even if they do not plan to launch active accounts.<\/p>\n","protected":false},"excerpt":{"rendered":"

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