{"id":241,"date":"2010-06-29T08:50:32","date_gmt":"2010-06-29T12:50:32","guid":{"rendered":"http:\/\/www.domainandtrademark.com\/?p=241"},"modified":"2019-12-11T16:14:24","modified_gmt":"2019-12-11T21:14:24","slug":"localization-is-key-for-global-success","status":"publish","type":"post","link":"https:\/\/www.cscdbs.com\/blog\/localization-is-key-for-global-success\/","title":{"rendered":"Localization is Key for Global Success"},"content":{"rendered":"<p><a href=\"https:\/\/www.cscdigitalbrand.services\/blog\/wp-content\/uploads\/2010\/06\/localization.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-242\" title=\"localization\" src=\"https:\/\/www.cscdigitalbrand.services\/blog\/wp-content\/uploads\/2010\/06\/localization-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/cscwebcontentstorage.blob.core.windows.net\/cscmarketing-cscdbs-media\/uploads\/2010\/06\/localization-300x225.jpg 300w, https:\/\/cscwebcontentstorage.blob.core.windows.net\/cscmarketing-cscdbs-media\/uploads\/2010\/06\/localization-1024x768.jpg 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>When preparing a domain name strategy, it is important to understand how consumers in a country respond to your brand.&nbsp; Therefore, blanket domain name coverage of a \u201c<span style=\"text-decoration: underline;\">Brand String + A Relevant Term in English<\/span>\u201d is not recommended.&nbsp; When analyzing the direct navigation patterns of a potential Luxury Goods Consumer in \u201cFrance vs. the US\u201d, they are more likely to include French terms in there domain names like \u201csac\u201d instead of the English translation of \u201cbags\u201d.<\/p>\n<p>CSC\u2019s Brand Advisory Team can therefore help customize domain name coverage for all international markets.&nbsp; For example, in France \u201c<strong>SacBrandx.fr<\/strong>\u201d may resonate more with the French consumer then \u201c<strong>BrandxBags.fr<\/strong>\u201d and may in turn get more direct navigation traffic and have a better impact on your Search Engine Rankings as well.<\/p>\n<p>Localization is Key for Global Success\u2026<\/p>\n<p>Vincent D\u2019Angelo<br \/>\nDirector, Global Brand Advisors, <a href=\"http:\/\/www.cscglobal.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Corporation Service Company<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When preparing a domain name strategy, it is important to understand how consumers in a country respond to your brand.&nbsp; Therefore, blanket domain name coverage of a \u201cBrand String + A Relevant Term in English\u201d is not recommended.&nbsp; When analyzing the direct navigation patterns of a potential Luxury Goods Consumer in \u201cFrance vs. the US\u201d, [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,7],"tags":[34,56,23,37],"class_list":["post-241","post","type-post","status-publish","format-standard","hentry","category-brands","category-domains","tag-branded-domain-names","tag-customized-domain-names","tag-domain-names","tag-idns"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Localization is Key for Global Success | CSC<\/title>\n<meta name=\"description\" content=\"When preparing a domain name strategy, it is important to understand how consumers in a country respond to your brand.&nbsp; Therefore, blanket domain\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cscdbs.com\/blog\/localization-is-key-for-global-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Localization is Key for Global Success | CSC\" \/>\n<meta property=\"og:description\" content=\"When preparing a domain name strategy, it is important to understand how consumers in a country respond to your brand.&nbsp; Therefore, blanket domain\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cscdbs.com\/blog\/localization-is-key-for-global-success\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Brand Services Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/corporationserviceco\" \/>\n<meta property=\"article:published_time\" content=\"2010-06-29T12:50:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-12-11T21:14:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cscdigitalbrand.services\/blog\/wp-content\/uploads\/2010\/06\/localization-300x225.jpg\" \/>\n<meta name=\"author\" content=\"CSC Digital Brand Services\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cscdbs\" \/>\n<meta name=\"twitter:site\" content=\"@cscdbs\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"CSC Digital Brand Services\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/localization-is-key-for-global-success\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/localization-is-key-for-global-success\\\/\"},\"author\":{\"name\":\"CSC Digital Brand Services\",\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/#\\\/schema\\\/person\\\/287f596645b34f3ea2b2d7e11d990868\"},\"headline\":\"Localization is Key for Global Success\",\"datePublished\":\"2010-06-29T12:50:32+00:00\",\"dateModified\":\"2019-12-11T21:14:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/localization-is-key-for-global-success\\\/\"},\"wordCount\":153,\"publisher\":{\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/localization-is-key-for-global-success\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.cscdigitalbrand.services\\\/blog\\\/wp-content\\\/uploads\\\/2010\\\/06\\\/localization-300x225.jpg\",\"keywords\":[\"branded domain names\",\"customized domain names\",\"domain names\",\"idns\"],\"articleSection\":[\"Brand Protection\",\"Domains\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/localization-is-key-for-global-success\\\/\",\"url\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/localization-is-key-for-global-success\\\/\",\"name\":\"Localization is Key for Global Success | CSC\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/localization-is-key-for-global-success\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/localization-is-key-for-global-success\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.cscdigitalbrand.services\\\/blog\\\/wp-content\\\/uploads\\\/2010\\\/06\\\/localization-300x225.jpg\",\"datePublished\":\"2010-06-29T12:50:32+00:00\",\"dateModified\":\"2019-12-11T21:14:24+00:00\",\"description\":\"When preparing a domain name strategy, it is important to understand how consumers in a country respond to your brand.&nbsp; 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