{"id":3502,"date":"2013-07-12T10:00:06","date_gmt":"2013-07-12T14:00:06","guid":{"rendered":"http:\/\/www.digitalbrandinsider.com\/?p=3502"},"modified":"2019-08-09T08:48:10","modified_gmt":"2019-08-09T12:48:10","slug":"the-trademark-clearinghouse-whats-your-plan","status":"publish","type":"post","link":"https:\/\/www.cscdbs.com\/blog\/the-trademark-clearinghouse-whats-your-plan\/","title":{"rendered":"The Trademark Clearinghouse: What\u2019s Your Plan?"},"content":{"rendered":"

ICANN expects the first New gTLD to be delegated (activated) on August 28, 2013, signaling the time when brand owners must finally be prepared for the addition of more than 1,000 new extensions to the Internet.<\/p>\n

Many businesses have taken a “wait-and-see” approach to registering their trademarks with the Trademark Clearinghouse (TMCH), which is arguably the most important of the rights-protection mechanisms built into the New gTLD program. For the best chances of success, however, companies should formulate their strategy and plans for the TMCH now<\/em>.<\/p>\n

There are several reasons to do so. First of all, deciding which marks to register may take longer than you expect. It\u2019s important to evaluate your trademark portfolio in depth. Getting the necessary paperwork (proof-of-use documents, etc.) in order for each trademark can also take quite a while\u2014in some cases, several weeks. Start preparing today, and get help with the process immediately to ensure that you can participate in the most Sunrise periods possible.<\/p>\n

It\u2019s important to note that the TMCH is already reporting delays in verifying marks registered in certain jurisdictions\u2014 China and Japan, for example\u2014due to the additional checks required. The TMCH is also seeing more than half of all applications fail due to various reasons. An official agent can simplify the application process for you and help you file successful registrations.<\/p>\n

Lastly, waiting too long to register your marks may lead to delays in completing the process. If you wait much longer, it\u2019s possible that the agent you choose may not have the necessary operational capacity, thus derailing your chances of successful registrations.<\/p>\n

This information was prepared by CSC Digital Brand Services, an official agent of the Trademark Clearinghouse. For more information about the benefits of choosing an agent or conducting your own registrations, please review our TMCH infographic<\/a>.\u00a0 <\/em><\/p>\n

You can find additional resources on the TMCH in the latest edition of our newsletter, The Brand<\/strong> Bulletin<\/a>, as well as in\u00a0\u201cThe Truth About the Trademark Clearinghouse<\/a>,\u201d a CSC Digital Brand Services webinar recording.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

ICANN expects the first New gTLD to be delegated (activated) on August 28, 2013, signaling the time when brand owners must finally be prepared for the addition of more than 1,000 new extensions to the Internet. Many businesses have taken a “wait-and-see” approach to registering their trademarks with the Trademark Clearinghouse (TMCH), which is arguably […]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,7,167],"tags":[54,111,347,346,345,297],"class_list":["post-3502","post","type-post","status-publish","format-standard","hentry","category-brands","category-domains","category-internet","tag-icann","tag-new-gtlds","tag-registering-with-the-trademark-clearinghouse-tmch","tag-sunricse-period-for-new-gtlds","tag-the-trademark-clearinghouse","tag-tmch"],"acf":[],"yoast_head":"\nThe Trademark Clearinghouse: What\u2019s Your Plan? | CSC<\/title>\n<meta name=\"description\" content=\"ICANN expects the first New gTLD to be delegated (activated) on August 28, 2013, signaling the time when brand owners must finally be prepared for the\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cscdbs.com\/blog\/the-trademark-clearinghouse-whats-your-plan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Trademark Clearinghouse: What\u2019s Your Plan? 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