{"id":3807,"date":"2013-11-01T14:13:35","date_gmt":"2013-11-01T18:13:35","guid":{"rendered":"http:\/\/www.digitalbrandinsider.com\/?p=3807"},"modified":"2013-11-01T14:13:35","modified_gmt":"2013-11-01T18:13:35","slug":"early-bird-gets-the-worm","status":"publish","type":"post","link":"https:\/\/www.cscdbs.com\/blog\/early-bird-gets-the-worm\/","title":{"rendered":"Early bird gets the .worm"},"content":{"rendered":"<p>Close on the heels of delegation, the dot Shabaka registry has begun the Sunrise period for trademark holders to register their Arabic trademarks in an internationalized domain name (IDN) known as \u00a0\u0634\u0628\u0643\u0629 (xn--ngbc5azd), the Arabic word for \u201cWeb\u201d or \u201cNetwork.\u201d<\/p>\n<p>The Sunrise period is currently under way and will close on Monday December 30<sup>th<\/sup>, 2013.\u00a0 As you may recall in a prior <a title=\"IDNs get the green light for delegation\" href=\"http:\/\/www.digitalbrandinsider.com\/idns-get-the-green-light-for-delegation\" target=\"_blank\">blog post<\/a>\u00a0New gTLD registries can opt to forgo the previously required 30 day advance Sunrise notice and instead open Sunrise without notice.\u00a0 Registries that opt for this will have to keep Sunrise open for 60 days.<\/p>\n<p>Eligible trademark holders must provide their signed mark data (SMD) file any Sunrise registration.<\/p>\n<p>The beginning of the first sunrise period in the New gTLD Program has several implications for the Trademark Clearinghouse (TMCH) too. These include:<\/p>\n<ul>\n<li>The end of \u2018early bird\u2019 registrations<\/li>\n<li>TMCH records now begin their official subscription period<\/li>\n<li>The first Sunrise implies that Deloitte (the Trademark Clearinghouse validator) will now begin enforcing \u2018re-correct dates\u2019, the deadline by which TMCH applicants must correct their applications or risk the application lapsing<\/li>\n<\/ul>\n<p>It is strongly recommended that trademark owners take action and ensure they have both their TMCH and overall new gTLD \u00a0Strategy in place, as outlined in our recent blog <a href=\"http:\/\/www.digitalbrandinsider.com\/idns-get-the-green-light-for-delegation\/\">post<\/a>.<\/p>\n<p>With this announcement, it is anticipated that the New gTLD Program will move at a quick pace, making it a potentially confusing time for brand holders.<\/p>\n<p><strong>About CSC Digital Brand Services<\/strong><\/p>\n<p>CSC Digital Brand Services will continue to monitor the new\u00a0gTLD registries closely and make sure you get the facts on these launches (minus the hype and speculation) and will inform you once dates are firm via this blog and our client-only resource center, <em>The Brand Circle.\u00a0 <\/em>Please <a title=\"Digital Brand Insider Email List\" href=\"http:\/\/www.digitalbrandinsider.com\/email-sign-up-2\/\" target=\"_blank\">subscribe to our mailing list<\/a>\u00a0to make sure you don\u2019t miss any breaking news as it happens.<\/p>\n<p>In the meantime, CSC Digital Brand Services is ready and able to assist you with the above-listed important preparations.\u00a0 For immediate assistance contact your CSC Digital Brand Services Client Service Partner or Strategic Account Manager.\u00a0 If you are not a CSC Digital Brand Services client, please <a title=\"New gTLD services offered by CSC Digital Brand Services\" href=\"https:\/\/www.cscglobal.com\/global\/web\/csc\/new-gtld-solutions.html\" target=\"_blank\">click here for a free New gTLD consultation<\/a>.<\/p>\n<div>\n<div>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Close on the heels of delegation, the dot Shabaka registry has begun the Sunrise period for trademark holders to register their Arabic trademarks in an internationalized domain name (IDN) known as \u00a0\u0634\u0628\u0643\u0629 (xn--ngbc5azd), the Arabic word for \u201cWeb\u201d or \u201cNetwork.\u201d The Sunrise period is currently under way and will close on Monday December 30th, 2013.\u00a0 [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,7,167,387],"tags":[],"class_list":["post-3807","post","type-post","status-publish","format-standard","hentry","category-brands","category-domains","category-internet","category-new-gtlds"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast 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