{"id":4158,"date":"2014-01-31T11:01:32","date_gmt":"2014-01-31T16:01:32","guid":{"rendered":"http:\/\/www.digitalbrandinsider.com\/?p=4158"},"modified":"2019-12-12T15:37:31","modified_gmt":"2019-12-12T20:37:31","slug":"protecting-your-trademarks-in-the-electronic-environment-how-do-you-stay-in-control","status":"publish","type":"post","link":"https:\/\/www.cscdbs.com\/blog\/protecting-your-trademarks-in-the-electronic-environment-how-do-you-stay-in-control\/","title":{"rendered":"Protecting Your Trademarks in the Electronic Environment – How do you stay in control?"},"content":{"rendered":"

\"OBE\"<\/a>It\u2019s always been difficult to protect your intellectual property. But now that people experience your brand online in more and more ways\u2014for example via social media handles and mobile apps as well as domain names\u2014it\u2019s harder still. How do you stay in control?<\/p>\n

This recent article in\u00a0World Trademark Review\u00a0<\/em>explores one of the most urgent issues facing brands today: how do you protect your brand when its “digital footprint” is growing all the time?<\/p>\n

The article examines the issues affecting each part of this footprint and proposes a three-part strategy for managing brands online<\/a> in this fast-evolving space.<\/p>\n

It first appeared in\u00a0Online Brand Enforcement 2014<\/em>, a supplement to\u00a0World Trademark Review<\/em>, published by The IP Media Group. To view the the entire article, please visit cscglobal.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s always been difficult to protect your intellectual property. But now that people experience your brand online in more and more ways\u2014for example via social media handles and mobile apps as well as domain names\u2014it\u2019s harder still. How do you stay in control? This recent article in\u00a0World Trademark Review\u00a0explores one of the most urgent issues […]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,171,7,387,6],"tags":[449,463,194,461,460,462],"class_list":["post-4158","post","type-post","status-publish","format-standard","hentry","category-brands","category-cyber-security","category-domains","category-new-gtlds","category-social-media","tag-digital-footprint","tag-onine-brand-enforcement","tag-online-brand-protection","tag-protect-your-intellectual-property","tag-protecting-your-brand","tag-world-trademark-review-protecting-your-brand"],"acf":[],"yoast_head":"\nProtecting Your Trademarks in the Electronic Environment - How do you stay in control? | CSC<\/title>\n<meta name=\"description\" content=\"It\u2019s always been difficult to protect your intellectual property. 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