{"id":4752,"date":"2014-09-26T10:01:57","date_gmt":"2014-09-26T14:01:57","guid":{"rendered":"http:\/\/www.digitalbrandinsider.com\/?p=4752"},"modified":"2019-12-18T10:52:36","modified_gmt":"2019-12-18T15:52:36","slug":"who-stole-my-business","status":"publish","type":"post","link":"https:\/\/www.cscdbs.com\/blog\/who-stole-my-business\/","title":{"rendered":"Who stole my business?"},"content":{"rendered":"<p>If your website disappeared right now, could you survive? Chances are that, if you\u2019re a brand of any size, you\u2019ll get by until normal service resumes. But how much will it have cost you in the meantime?<\/p>\n<p><strong>The cost of downtime<\/strong><\/p>\n<p><a href=\"https:\/\/www.cscdigitalbrand.services\/blog\/wp-content\/uploads\/2014\/09\/BB11_image.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-4753 size-full\" style=\"margin-left: 20px;\" src=\"https:\/\/www.cscdigitalbrand.services\/blog\/wp-content\/uploads\/2014\/09\/BB11_image.jpg\" alt=\"BB11_image\" width=\"150\" height=\"150\" \/><\/a>Even if your website isn\u2019t a major source of transactional revenues, how frustrating is it for the vendor, partner or client who may have wished to access it at the critical point when the cybercriminal attacks. In short, whether measured by lost revenues or brand reputation, an outage is a serious issue. According to CIO Insight, the average cost is $105,000 per hour.<\/p>\n<p>Cybercrime today is bigger, badder and more complex. Distributed denial of service (DDoS) attacks are becoming more widespread, sophisticated and frequent. At the same time, phishing attacks have seen a sharp increase too. These don\u2019t just target your customers\u2019 sensitive financial details. They\u2019re aiming to disrupt the whole business. It\u2019s pernicious, malicious and can be financially disastrous.<\/p>\n<p><strong>What can brand owners do to protect their online presence?<\/strong><br \/>\nBut despite the sophistication of cybercriminals, you can protect your brand quite easily. And it needn\u2019t be as costly as many assume. It simply requires sufficient bandwidth and the use of multi-party authorization. The more robust your DNS system, the more capable it will be of withstanding attacks that can take you out.<\/p>\n<p>Our latest edition of <em><a href=\"https:\/\/www.cscglobal.com\/global\/web\/csc\/dbs-brand-bulletin-11-cscg.html\" target=\"_blank\" rel=\"noopener noreferrer\">The Brand Bulletin<\/a><\/em> outlines why such attacks, and indeed the whole domain name system, isn\u2019t something just for techies to worry about. Everyone in the business will be concerned when your network of websites, email, VPN and FTP sites fall over. A recent survey of IT decision-makers found that nearly two in three respondents had experienced at least one DDoS attack in the past year. So the threat looms large.<\/p>\n<p>In this edition of <em>The Brand Bulletin<\/em>, we\u2019ll:<br \/>\n\u2022 Highlight the key risks<br \/>\n\u2022 Identify some solutions<br \/>\n\u2022 Explain why cybersecurity is no longer an optional extra<br \/>\n\u2022 Outline six best practices for <a href=\"https:\/\/www.cscdigitalbrand.services\/en\/cybersecurity-services\/dns-services\/\" target=\"_blank\" rel=\"noopener noreferrer\">managing DNS security<\/a><\/p>\n<p>&gt;&gt;<a href=\"https:\/\/www.cscglobal.com\/global\/web\/csc\/dbs-brand-bulletin-11-cscg.html\" target=\"_blank\" rel=\"noopener noreferrer\">Download your complimentary copy today<\/a> \u2013 and access free back issues too.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If your website disappeared right now, could you survive? Chances are that, if you\u2019re a brand of any size, you\u2019ll get by until normal service resumes. But how much will it have cost you in the meantime? The cost of downtime Even if your website isn\u2019t a major source of transactional revenues, how frustrating is [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[171,7,501],"tags":[531,487,290,23,177],"class_list":["post-4752","post","type-post","status-publish","format-standard","hentry","category-cyber-security","category-domains","category-resources","tag-cybercrime","tag-ddos","tag-dns","tag-domain-names","tag-internet-security"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Who stole my business? | CSC<\/title>\n<meta name=\"description\" content=\"If your website disappeared right now, could you survive? 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