{"id":4889,"date":"2015-02-11T05:10:10","date_gmt":"2015-02-11T10:10:10","guid":{"rendered":"http:\/\/www.digitalbrandinsider.com\/?p=4889"},"modified":"2016-05-05T11:53:11","modified_gmt":"2016-05-05T15:53:12","slug":"how-to-strengthen-the-core-of-your-digital-brand","status":"publish","type":"post","link":"https:\/\/www.cscdbs.com\/blog\/how-to-strengthen-the-core-of-your-digital-brand\/","title":{"rendered":"How to strengthen the core of your digital brand"},"content":{"rendered":"<p>Domains are at the core of your digital brand.<\/p>\n<p>But as the digital economy develops and corporate portfolios grow more bloated, it becomes harder to register, protect and maintain the right domains. Online access is practically universal in developed countries and rising fast elsewhere. As well as creating bigger markets, this also creates new threats.<\/p>\n<p><a href=\"https:\/\/www.cscglobal.com\/global\/web\/csc\/dbs-brand-bulletin-12-cscg.html\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-4891 size-full\" style=\"margin-left: 20px;\" src=\"https:\/\/www.cscdigitalbrand.services\/blog\/wp-content\/uploads\/2015\/02\/BrandBulletin12_EN2.jpg\" alt=\"BrandBulletin12_EN2\" width=\"150\" height=\"200\" \/><\/a>At the same time, the arrival of New gTLDs like .guru, .photography or .london presents a bewildering array of new options for brands. For many larger organizations, domain management can easily get out of control without a central overview.<\/p>\n<p>How could you manage domains more effectively?<\/p>\n<p>In Issue 12 of <strong><a href=\"https:\/\/www.cscglobal.com\/global\/web\/csc\/dbs-brand-bulletin-12-cscg.html\" target=\"_blank\">The Brand Bulletin<\/a><\/strong>, we look at strategies for strengthening the core of your digital brand from the perspective of the three departments that have most to do with it: marketing, IT and legal.<\/p>\n<ul>\n<li><strong>Legal: <\/strong>How to integrate domains into IP strategy, spot infringements and assess risks.<\/li>\n<li><strong>Marketing:<\/strong> How domains fit into the digital marketing mix, how to run digital brand audits, and how best to protect domains.<\/li>\n<li><strong>IT:<\/strong> Best practices for domain security, audits, and optimization<\/li>\n<\/ul>\n<p><strong><a href=\"https:\/\/www.cscglobal.com\/global\/web\/csc\/dbs-brand-bulletin-12-cscg.html\" target=\"_blank\">Download your complimentary copy today<\/a><\/strong>\u2014and access free back issues, too.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Domains are at the core of your digital brand. But as the digital economy develops and corporate portfolios grow more bloated, it becomes harder to register, protect and maintain the right domains. Online access is practically universal in developed countries and rising fast elsewhere. As well as creating bigger markets, this also creates new threats. [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7,387],"tags":[18,111],"class_list":["post-4889","post","type-post","status-publish","format-standard","hentry","category-domains","category-new-gtlds","tag-domain-name-management","tag-new-gtlds"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to strengthen the core of your digital brand | CSC<\/title>\n<meta name=\"description\" content=\"Domains are at the core of your digital brand. But as the digital economy develops and corporate portfolios grow more bloated, it becomes harder to\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cscdbs.com\/blog\/how-to-strengthen-the-core-of-your-digital-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to strengthen the core of your digital brand | CSC\" \/>\n<meta property=\"og:description\" content=\"Domains are at the core of your digital brand. But as the digital economy develops and corporate portfolios grow more bloated, it becomes harder to\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cscdbs.com\/blog\/how-to-strengthen-the-core-of-your-digital-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Brand Services Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/corporationserviceco\" \/>\n<meta property=\"article:published_time\" content=\"2015-02-11T10:10:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-05-05T15:53:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cscdigitalbrand.services\/blog\/wp-content\/uploads\/2015\/02\/BrandBulletin12_EN2.jpg\" \/>\n<meta name=\"author\" content=\"CSC Digital Brand Services\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cscdbs\" \/>\n<meta name=\"twitter:site\" content=\"@cscdbs\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"CSC Digital Brand Services\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/how-to-strengthen-the-core-of-your-digital-brand\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/how-to-strengthen-the-core-of-your-digital-brand\\\/\"},\"author\":{\"name\":\"CSC Digital Brand Services\",\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/#\\\/schema\\\/person\\\/287f596645b34f3ea2b2d7e11d990868\"},\"headline\":\"How to strengthen the core of your digital brand\",\"datePublished\":\"2015-02-11T10:10:10+00:00\",\"dateModified\":\"2016-05-05T15:53:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/how-to-strengthen-the-core-of-your-digital-brand\\\/\"},\"wordCount\":201,\"publisher\":{\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/how-to-strengthen-the-core-of-your-digital-brand\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.cscdigitalbrand.services\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/02\\\/BrandBulletin12_EN2.jpg\",\"keywords\":[\"domain name management\",\"new gtld's\"],\"articleSection\":[\"Domains\",\"New gTLDs\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/how-to-strengthen-the-core-of-your-digital-brand\\\/\",\"url\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/how-to-strengthen-the-core-of-your-digital-brand\\\/\",\"name\":\"How to strengthen the core of your digital brand | CSC\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/how-to-strengthen-the-core-of-your-digital-brand\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/how-to-strengthen-the-core-of-your-digital-brand\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.cscdigitalbrand.services\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/02\\\/BrandBulletin12_EN2.jpg\",\"datePublished\":\"2015-02-11T10:10:10+00:00\",\"dateModified\":\"2016-05-05T15:53:12+00:00\",\"description\":\"Domains are at the core of your digital brand. 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