{"id":4995,"date":"2015-06-22T10:00:12","date_gmt":"2015-06-22T14:00:12","guid":{"rendered":"http:\/\/www.digitalbrandinsider.com\/?p=4995"},"modified":"2019-12-18T10:46:50","modified_gmt":"2019-12-18T15:46:50","slug":"online-goes-online","status":"publish","type":"post","link":"https:\/\/www.cscdbs.com\/blog\/online-goes-online\/","title":{"rendered":".online goes online"},"content":{"rendered":"<p>It\u2019s one of the most ubiquitous words anywhere in the world today\u2014and now it\u2019s getting its own domain name as part of ICANN\u2019s New gTLD program.<\/p>\n<p><a href=\"https:\/\/www.cscdigitalbrand.services\/blog\/wp-content\/uploads\/2015\/06\/ONLINE_thumbnail.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-4997 size-full\" style=\"margin-left: 15px;\" src=\"https:\/\/www.cscdigitalbrand.services\/blog\/wp-content\/uploads\/2015\/06\/ONLINE_thumbnail.jpg\" alt=\"ONLINE_thumbnail\" width=\"200\" height=\"165\" \/><\/a>June 18 marked the beginning of the .online Sunrise phase, and it is likely to be a gTLD in demand\u2014not just with corporations, but with anyone wishing to promote their digital capabilities\u2014from teenagers to baby boomers, entrepreneurs and academics.\u00a0<span style=\"line-height: 1.5;\">It has been a popular keyword on the web for years, as the following numbers show:<\/span><\/p>\n<ul>\n<li>There have been 668,556 .com domain names registered containing the word \u201conline\u201d since 2000<\/li>\n<li>There have been 1,300+ domains containing \u201conline\u201d involved in UDRPs since 2,000 (Source: <a href=\"http:\/\/www.udrpsearch.com\/search?query=online&amp;search=domain\" target=\"_blank\" rel=\"noopener noreferrer\">UDRPSearch.com<\/a>)<\/li>\n<li>The keyword \u201conline\u201d receives 823,000 global monthly searches (Source: Google)<\/li>\n<\/ul>\n<p>One of the beauties of the word \u201conline\u201d is that it\u2019s understood the world over, regardless of language. It\u2019s become part of everyday use with every generation. So as a <a href=\"https:\/\/www.cscglobal.com\/global\/web\/csc\/domain-name-management.html\" target=\"_blank\" rel=\"noopener noreferrer\">domain name<\/a>, it\u2019s likely to be in demand, as much for defensive reasons as promotional ones. If you\u2019re worried that others may hijack your brand names with .online, you may find it useful to register them in this domain early.<\/p>\n<p>Offered by the Radix registry, .online supports names in Latin characters only. Sunrise is expected to run through August 17, during which those with a validated TMCH filing can apply for a matching .online name. Multiple applications for the same name will result in an auction. General availability is expected to open on August 19, when names will be allocated on a first-come, first-served basis, and privacy protection will be allowed. The first week of general availability will be an Early Access Program, when fees will be higher.<\/p>\n<p>We\u2019re expecting a high level of interest in .online but as always, brands need to make strategic decisions about what names to register, and balancing the cost with the risk. CSC<sup>\u00ae<\/sup> Digital Brand Services client service partners can advise.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s one of the most ubiquitous words anywhere in the world today\u2014and now it\u2019s getting its own domain name as part of ICANN\u2019s New gTLD program. June 18 marked the beginning of the .online Sunrise phase, and it is likely to be a gTLD in demand\u2014not just with corporations, but with anyone wishing to promote [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,7,167,387],"tags":[],"class_list":["post-4995","post","type-post","status-publish","format-standard","hentry","category-brands","category-domains","category-internet","category-new-gtlds"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>.online goes online | CSC<\/title>\n<meta name=\"description\" content=\"It\u2019s one of the most ubiquitous words anywhere in the world today\u2014and now it\u2019s getting its own domain name as part of ICANN\u2019s New gTLD program. June 18\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cscdbs.com\/blog\/online-goes-online\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\".online goes online | CSC\" \/>\n<meta property=\"og:description\" content=\"It\u2019s one of the most ubiquitous words anywhere in the world today\u2014and now it\u2019s getting its own domain name as part of ICANN\u2019s New gTLD program. 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