{"id":52,"date":"2010-05-13T15:43:01","date_gmt":"2010-05-13T15:43:01","guid":{"rendered":"http:\/\/www.domainandtrademark.com\/?p=52"},"modified":"2019-12-12T15:41:54","modified_gmt":"2019-12-12T20:41:54","slug":"tips-to-protect-your-trademarks","status":"publish","type":"post","link":"https:\/\/www.cscdbs.com\/blog\/tips-to-protect-your-trademarks\/","title":{"rendered":"Tips to Protect Your Trademarks!"},"content":{"rendered":"<p><a href=\"https:\/\/www.cscdigitalbrand.services\/blog\/wp-content\/uploads\/2010\/05\/brand2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-thumbnail wp-image-58\" src=\"https:\/\/www.cscdigitalbrand.services\/blog\/wp-content\/uploads\/2010\/05\/brand2-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/cscwebcontentstorage.blob.core.windows.net\/cscmarketing-cscdbs-media\/uploads\/2010\/05\/brand2-150x150.jpg 150w, https:\/\/cscwebcontentstorage.blob.core.windows.net\/cscmarketing-cscdbs-media\/uploads\/2010\/05\/brand2-300x300.jpg 300w, https:\/\/cscwebcontentstorage.blob.core.windows.net\/cscmarketing-cscdbs-media\/uploads\/2010\/05\/brand2-1024x1024.jpg 1024w, https:\/\/cscwebcontentstorage.blob.core.windows.net\/cscmarketing-cscdbs-media\/uploads\/2010\/05\/brand2.jpg 2048w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>Trademarks are everywhere.&nbsp; Look at your watch, phone, shoes, computer \u2013 all of these have a trademark associated with them.&nbsp; A trademark identifies and distinguishes a specific product or service from others in the marketplace.&nbsp; And did you know that many different things can BE trademarked \u2013 logos, package shapes, smells, colors, and even sounds?<\/p>\n<p>So now that you know what a trademark IS, how do you protect them?&nbsp; &nbsp; Here are 4 ways that a trademark owner can use to protect their trademarks.<\/p>\n<p><strong>1.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Do your homework.<\/strong>&nbsp; Your first step is to make sure that new catchy phrase or name isn\u2019t already in use by someone else.&nbsp; Conduct a trademark search or hire a company like Corporation Service Company to do one for you!<\/p>\n<p><strong>2.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Don\u2019t leave your trademarks NAKED!<\/strong>&nbsp; Use the superscript \u2122 symbol to put the public on notice that you believe the mark to be yours.&nbsp; If you have a registered trademark, you are eligible to use the circle R symbol \u00ae.&nbsp; But only use the circle R if your mark is REGISTERED \u2013 otherwise you are breaking the law!<\/p>\n<p><strong>3.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/strong><strong>Register your mark with the US Patent and Trademark Office or your National Trademark Registry.<\/strong>&nbsp; Although trademark owners in the United States have common law rights without registering the mark, registration provides nationwide protection against trademark infringers.&nbsp; Your rights regarding a trademark registration in other jurisdictions will vary from country to country.<\/p>\n<p><strong>4.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/strong><strong>Defend your marks.<\/strong>&nbsp; Sign up for a trademark watching service which will alert you when marks are filed either in the US or Worldwide that are similar to your mark \u2013 allowing you to file an opposition with the trademark office.&nbsp; In some countries, if you do not waive the white flag and yell \u201cYoo-hoo, this mark is too close to mine\u201d, you lose your rights forever.&nbsp; Don\u2019t be left exposed!&nbsp; CSC offers a trademark watching service too \u2013 let us help you defend and protect your valuable trademark assets.&nbsp;Click here for more info on&nbsp;the <a title=\"Trademark Services\" href=\"https:\/\/www.cscglobal.com\/global\/web\/csc\/trademark-searching.html\" target=\"_blank\" rel=\"noopener noreferrer\">CSC Trademark Watching<\/a>&nbsp;service.<\/p>\n<p>Kimberly Wieland<\/p>\n<p>Senior Director of Trademark &amp; Brand Services, Corporation Service Company<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trademarks are everywhere.&nbsp; Look at your watch, phone, shoes, computer \u2013 all of these have a trademark associated with them.&nbsp; A trademark identifies and distinguishes a specific product or service from others in the marketplace.&nbsp; And did you know that many different things can BE trademarked \u2013 logos, package shapes, smells, colors, and even sounds? [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[13,14,528],"class_list":["post-52","post","type-post","status-publish","format-standard","hentry","category-brands","tag-trademark-services","tag-trademark-watching","tag-trademarks"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tips to Protect Your Trademarks! | CSC<\/title>\n<meta name=\"description\" content=\"Trademarks are everywhere.&nbsp; Look at your watch, phone, shoes, computer \u2013 all of these have a trademark associated with them.&nbsp; A trademark\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cscdbs.com\/blog\/tips-to-protect-your-trademarks\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tips to Protect Your Trademarks! 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