{"id":5206,"date":"2016-03-05T12:20:07","date_gmt":"2016-03-05T17:20:07","guid":{"rendered":"http:\/\/www.digitalbrandinsider.com\/?p=5206"},"modified":"2016-06-20T03:37:03","modified_gmt":"2016-06-20T07:37:03","slug":"your-domain-strategy-solid-foundation-or-house-of-cards","status":"publish","type":"post","link":"https:\/\/www.cscdbs.com\/blog\/your-domain-strategy-solid-foundation-or-house-of-cards\/","title":{"rendered":"Your domain strategy: Solid foundation or house of cards?"},"content":{"rendered":"<p><a href=\"http:\/\/www.digitalbrandinsider.com\/wp-content\/uploads\/2016\/02\/HouseofCards1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-5211 size-full\" src=\"https:\/\/www.cscdigitalbrand.services\/blog\/wp-content\/uploads\/2016\/02\/HouseofCards1.jpg\" alt=\"HouseofCards\" width=\"150\" height=\"226\" \/><\/a>Building a brand requires a solid foundation\u2014without a strategic, broad approach to acquiring domains, your company\u2019s brand could be built on a house of cards. If you want to see a case study in action, consider this: Republican presidential candidate Jeb Bush recently found out that JebBush.com redirects to donaldjtrump.com. Bush\u2019s campaign staff state that \u201cJeb Bush\u201d searches direct people to the correct site, which is Jeb2016.com. However, the misdirections don\u2019t just end there; read on to find out more about the candidates\u2019 digital domain battleground: <a href=\"http:\/\/blogs.wsj.com\/washwire\/2016\/02\/16\/for-jebbush-com-a-mystery-wrapped-inside-a-domain-name\/\" target=\"_blank\">http:\/\/blogs.wsj.com\/washwire\/2016\/02\/16\/for-jebbush-com-a-mystery-wrapped-inside-a-domain-name\/<\/a><\/p>\n<p>The takeaway here is that each and every day, millions of people go online to seek information that will inform their decision making and their purchases and they won\u2019t always access or search for your digital brand the same way. Make sure your digital portfolio of brands is broad enough to protect and promote your brand, so that all of the equity you\u2019ve built in your company\u2019s reputation doesn\u2019t get lost due to one lost domain.<\/p>\n<p><strong>Additional resources:<\/strong><br \/>\n&gt;&gt;\u00a0<strong><a href=\"https:\/\/www.cscdigitalbrand.services\/en\/articles-best-practices?utm_campaign=DigitalBrandInsider&amp;utm_source=blog%2Bpost&amp;utm_medium=blog&amp;utm_content=EN\" target=\"_blank\">Best practices &#8211; Seven steps to creating a successful domain policy<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Building a brand requires a solid foundation\u2014without a strategic, broad approach to acquiring domains, your company\u2019s brand could be built on a house of cards. If you want to see a case study in action, consider this: Republican presidential candidate Jeb Bush recently found out that JebBush.com redirects to donaldjtrump.com. Bush\u2019s campaign staff state that [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,7,525,167],"tags":[529,110,23],"class_list":["post-5206","post","type-post","status-publish","format-standard","hentry","category-brands","category-domains","category-domains-new-gtlds","category-internet","tag-brands","tag-cybersquatting","tag-domain-names"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Your domain strategy: Solid foundation or house of cards? | CSC<\/title>\n<meta name=\"description\" content=\"Building a brand requires a solid foundation\u2014without a strategic, broad approach to acquiring domains, your company\u2019s brand could be built on a house of\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cscdbs.com\/blog\/your-domain-strategy-solid-foundation-or-house-of-cards\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Your domain strategy: Solid foundation or house of cards? 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