{"id":5671,"date":"2016-10-05T10:00:29","date_gmt":"2016-10-05T14:00:29","guid":{"rendered":"https:\/\/www.cscdigitalbrand.services\/blog\/?p=5671"},"modified":"2016-10-04T04:49:07","modified_gmt":"2016-10-04T08:49:07","slug":"think-a-retail-registrar-is-the-way-to-go-think-again","status":"publish","type":"post","link":"https:\/\/www.cscdbs.com\/blog\/think-a-retail-registrar-is-the-way-to-go-think-again\/","title":{"rendered":"Think a Retail Registrar is the Way to Go? Think again."},"content":{"rendered":"<p>Buying retail is fine when you\u2019re shopping for the holidays or getting a gift for an office co-worker. After all, who doesn\u2019t like saving a little money during a big sale, or finding that perfect sweater or pair of shoes on the discount rack. It can be downright exciting, if the price is right.<\/p>\n<p><a href=\"https:\/\/www.cscdigitalbrand.services\/blog\/wp-content\/uploads\/2016\/10\/Retail-Registrar_Blogimg.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-5675 size-full\" style=\"margin-left: 20px;\" src=\"https:\/\/www.cscdigitalbrand.services\/blog\/wp-content\/uploads\/2016\/10\/Retail-Registrar_Blogimg.jpg\" alt=\"corporate registrar\" width=\"200\" height=\"200\" srcset=\"https:\/\/cscwebcontentstorage.blob.core.windows.net\/cscmarketing-cscdbs-media\/uploads\/2016\/10\/Retail-Registrar_Blogimg.jpg 200w, https:\/\/cscwebcontentstorage.blob.core.windows.net\/cscmarketing-cscdbs-media\/uploads\/2016\/10\/Retail-Registrar_Blogimg-150x150.jpg 150w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/a>But when it comes to your registrar \u2013 the company that holds the keys to your online viability and accompanying tech support \u2013 retail is the wrong answer. You don\u2019t want uncertainty; you want consistency, trust, and security.<\/p>\n<p>Instead of going with a retail registrar, spare the expense and employ a full-service corporate registrar. The benefits far exceed the minor savings, and if a costly outage or attack hits, you\u2019ll be better prepared.<\/p>\n<p><strong>Issues with Going Retail<\/strong><\/p>\n<p>Earlier this year, a popular retail registrar experienced significant downtime for more than 100,000 client websites. Although the companies left in the dark went to social media to express their displeasure, they were still left without service for a considerable amount of time. And as the old adage goes, time is money.<\/p>\n<p>Quite simply, retail registrars are seldom set up to service corporate clients. They operate using call centers, rather than employing a dedicated team to serve their clients, and won\u2019t inform clients when credit card information expires. Without strategic advice during your website\u2019s downtime, advance <a href=\"https:\/\/www.cscdigitalbrand.services\/en\/cybersecurity-services\">security to avoid an outage<\/a>, or whether or not your payments are up to date, you can feel left in the dark without answers to pressing questions.<\/p>\n<p>For a company with tens, hundreds, or even thousands of domain names, it can also be difficult to keep account of digital assets. Just one mismanaged domain from a large digital portfolio can result in a major disruption to a company\u2019s online presence.<\/p>\n<p><strong>Choose what\u2019s right for your business<\/strong><\/p>\n<p>Rather than dedicating employee time to managing digital assets or constantly worrying about changes in best practices and changing policies, trust the services of a corporate registrar. The best offer a platform to manage all your assets in one place while supporting self-service and client-partner assistance, all in one invoice.<\/p>\n<p>When asking for an audit of your digital assets, your provider should be able to advise which of your digital assets are important and how to secure them, as well as <a href=\"https:\/\/www.cscdigitalbrand.services\/en\/monitor-threats-enforce-rights\">monitor and enforce<\/a> brands with stringent security measures. The better you\u2019re protected, the more you can rest easy knowing your digital assets are safe.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Buying retail is fine when you\u2019re shopping for the holidays or getting a gift for an office co-worker. After all, who doesn\u2019t like saving a little money during a big sale, or finding that perfect sweater or pair of shoes on the discount rack. It can be downright exciting, if the price is right. But [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[525,521],"tags":[19,182,284],"class_list":["post-5671","post","type-post","status-publish","format-standard","hentry","category-domains-new-gtlds","category-send-email","tag-brand-management","tag-domain-management","tag-domain-registrars"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Think a Retail Registrar is the Way to Go? Think again. | CSC<\/title>\n<meta name=\"description\" content=\"Buying retail is fine when you\u2019re shopping for the holidays or getting a gift for an office co-worker. 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