{"id":5765,"date":"2016-11-22T08:45:03","date_gmt":"2016-11-22T13:45:03","guid":{"rendered":"https:\/\/www.cscdigitalbrand.services\/blog\/?p=5765"},"modified":"2016-11-18T05:20:52","modified_gmt":"2016-11-18T10:20:52","slug":"cyber-monday-shopping-surge-ssls-and-online-sales","status":"publish","type":"post","link":"https:\/\/www.cscdbs.com\/blog\/cyber-monday-shopping-surge-ssls-and-online-sales\/","title":{"rendered":"Cyber Monday Shopping Surge: SSLs and Online Sales"},"content":{"rendered":"

The holiday season from November to December corresponds with the largest shopping season of the year. Starting on Black Friday\u2014November 25, 2016\u2014and gaining momentum on Cyber Monday\u2014November 28\u2014the biggest online shopping day in the U.S.\u2014the opportunity for cyber crime will increase exponentially during the holiday season1<\/sup>.<\/p>\n

\"SSLs<\/a>More and more shoppers are expected to shop online versus visit stores, and online sales are predicted to come close to $95 billion this holiday season, making it the first time eCommerce is expected to surpass the 10% mark of total holiday sales2<\/sup>. Consumer credit card details, addresses, telephone numbers, logins, and passwords are all handed over during online transactions. \u201cBuyer beware<\/strong>\u201d is an understatement. Customers won\u2019t shop at online retailers who aren\u2019t protected.<\/p>\n

Is your website protected?<\/strong>
\nSecure Sockets Layer (SSL) certificates are the first line of defense in thwarting cyber crime, and still one of the best defenses.<\/p>\n

Statistics show that 75% of consumers won\u2019t do business with a company that has been hacked3<\/sup>. A report on customer confidence revealed that 77% of internet users are concerned about their data being intercepted or misused online, and that 84% would abandon a purchase if data was sent over an unsecure connection. Over 50% of customers understand security indicators, and close to 30% are looking for that telltale green address bar4<\/sup>.<\/p>\n

In 2014, Google\u00ae<\/sup> announced that it would incorporate HTTPS as a ranking signal, meaning that sites secured with SSL certificates would be prioritized in the search engine5<\/sup>. They recently announced that starting January 2017, users of its ChromeTM<\/sup> browser will be warned when accessing non-secure websites with a \u201cnot secure\u201d label against all HTTP pages6<\/sup>. Websites reliant on HTTPS connections will suffer during this online shopping season if certificates expire7<\/sup>.<\/p>\n

Keeping track of SSL certificates is a big challenge<\/strong>
\nSSLs are issued by numerous providers, and they\u2019re easy and cheap to outsource. Our experience shows\u00a0that responsibility for SSLs is often spread across global businesses, and a common hardship for companies is having disparate technology groups with no standards or processes for SSLs. We understand how difficult it can be for brands to keep track.<\/p>\n

We recommend that clients consolidate their digital certificates for easy management and renewal in a platform that provides:<\/p>\n