Deckers Outdoor has kick-started a trademark battle as it attempts to keep hold of its Ugg boot trademark.<\/p>\n
The shoe in question has turned the firm into a multi-million dollar concern — $800 million to be exact.<\/p>\n
As well as attempting to tackle the problem of counterfeiting, the firm has filed two trademark infringement suits against rival shoe manufacturers, reports the Pacific Coast Business Times<\/em>.<\/p>\n Deckers Outdoor claims that there is an entire Ugg boot industry based on “companies that market their wares by deliberately confusing customers.”<\/p>\n However, the firm has been attacked by a U.S. clog company, which claims that Deckers’ appropriation of the Ugg trademark is based on “aggressive litigation, coincidence and advertising.”<\/p>\n Deckers Outdoor bought the rights to Ugg boots from Shane Stedman, an Australian surfing enthusiast, in 1983.<\/p>\n The company paid Stedman \u00a310,000 for the name and design.<\/p>\n","protected":false},"excerpt":{"rendered":" Deckers Outdoor has kick-started a trademark battle as it attempts to keep hold of its Ugg boot trademark. The shoe in question has turned the firm into a multi-million dollar concern — $800 million to be exact. As well as attempting to tackle the problem of counterfeiting, the firm has filed two trademark infringement suits […]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,7],"tags":[19,25,60],"class_list":["post-652","post","type-post","status-publish","format-standard","hentry","category-brands","category-domains","tag-brand-management","tag-infringement","tag-trademark"],"acf":[],"yoast_head":"\n