{"id":6838,"date":"2018-06-26T10:13:29","date_gmt":"2018-06-26T14:13:29","guid":{"rendered":"https:\/\/www.cscdigitalbrand.services\/blog\/?p=6838"},"modified":"2018-06-26T10:14:35","modified_gmt":"2018-06-26T14:14:35","slug":"fifa-world-cup-russia-2018-why-brands-need-to-stay-vigilant","status":"publish","type":"post","link":"https:\/\/www.cscdbs.com\/blog\/fifa-world-cup-russia-2018-why-brands-need-to-stay-vigilant\/","title":{"rendered":"FIFA World Cup Russia 2018\u2014Why Brands Need to Stay Vigilant"},"content":{"rendered":"<p><a href=\"https:\/\/www.cscdigitalbrand.services\/en\/brand-protection\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6839 aligncenter\" src=\"https:\/\/www.cscdigitalbrand.services\/blog\/wp-content\/uploads\/2018\/06\/WorldCupArticleInfographics_BlogLinkedIn.gif\" alt=\"\" width=\"518\" height=\"272\" \/><\/a><\/p>\n<p>Every international sporting event brings with it the risk of phishing, fake apps, and counterfeited goods. Opportunistic criminals everywhere try to make a quick buck preying on the\u00a0excitement of fans all over the world. It\u2019s no different for the FIFA World Cup\u2122 Russia 2018\u2014but the counterfeit industry robs customers and brands of far more than small change.<\/p>\n<p><strong>Phishing and counterfeit goods<\/strong><\/p>\n<p>Global phishing attempts will be rampant, with emails luring fans to enter personal credentials or banking information to claim \u201ca prize\u201d related to the sporting event. These emails could contain malware, meaning one click can infect the recipient\u2019s computer and possibly that person\u2019s contacts as well.<\/p>\n<p>The links could also lead to fraudulent websites using keywords like \u201cWorld Cup,\u201d \u201cRussia 2018,\u201d \u201cFIFA,\u201d selling fake merchandise or illegal black market tickets that won\u2019t be honored at the games\u2014because bad actors know it\u2019s easy and affordable to register domain names.<\/p>\n<p><strong>Mobile apps and social media<\/strong><\/p>\n<p>The trend of using mobile apps and social media to make purchases is climbing, making it easy to trick consumers. Again, fraudsters know it\u2019s easy to set up fake social media profiles to redirect users to illegitimate websites\u2014and they look legitimate with pilfered brand logos, product descriptions, and images. Cyber criminals also create fake mobile apps in a brand\u2019s likeness or name with the intention of redirecting consumer traffic to their fake site, installing malware onto user devices, or stealing information. The options available for brand abuse and consumer fraud are endless.<\/p>\n<p>With such large international audiences for sporting events like the Word Cup, even a fraction of the total number of consumers\u2014if successfully scammed\u2014translates into huge payouts for cyber criminals.<\/p>\n<p><strong>Distributed denial of service (DDoS) attacks<\/strong><\/p>\n<p>In the last World Cup, hacktivists launched DDoS attacks against government and sponsored websites making sites inaccessible to legitimate customers. Cyber criminals use internet-connected devices to flood websites with traffic, making it impossible for customers to access the site to make purchases, costing the brand money from sales, as well as reputation. Security experts noted that DDoS attacks were prevalent during the 2018 Winter Olympic Games in South Korea, so to also expect them at the 2018 World Cup.<\/p>\n<p><strong>Reputation loss<\/strong><\/p>\n<p>Aside from losing potential revenue, and consumers being scammed, the cyber attacks will erode the trust and reputation of legitimate brands, especially in the new customer markets they are nurturing.<\/p>\n<p>For any brand expanding their presence to global markets, it is important to actively protect and secure online brand presence by partnering with a corporate provider for <a href=\"https:\/\/www.cscdigitalbrand.services\/en\/brand-protection\">brand protection and monitoring<\/a>. Look for a partner who is able to mitigate fraud, take enforcement action, and prevent <a href=\"https:\/\/www.cscdigitalbrand.services\/en\/cybersecurity-services\">cyber attacks<\/a>.<\/p>\n<p><em>This post is the abridged version of an article originally published at\u00a0http:\/\/www.iprdaily.cn\/news_19238.html\u00a0<\/em><em>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every international sporting event brings with it the risk of phishing, fake apps, and counterfeited goods. Opportunistic criminals everywhere try to make a quick buck preying on the\u00a0excitement of fans all over the world. It\u2019s no different for the FIFA World Cup\u2122 Russia 2018\u2014but the counterfeit industry robs customers and brands of far more than [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,171,521],"tags":[],"class_list":["post-6838","post","type-post","status-publish","format-standard","hentry","category-brands","category-cyber-security","category-send-email"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FIFA World Cup Russia 2018\u2014Why Brands Need to Stay Vigilant | CSC<\/title>\n<meta name=\"description\" content=\"Every international sporting event brings with it the risk of phishing, fake apps, and counterfeited goods. 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