{"id":760,"date":"2011-03-29T16:08:51","date_gmt":"2011-03-29T20:08:51","guid":{"rendered":"http:\/\/www.domainandtrademark.com\/?p=760"},"modified":"2019-08-09T09:10:28","modified_gmt":"2019-08-09T13:10:28","slug":"google-adwords-could-be-hit-by-trademark-ruling","status":"publish","type":"post","link":"https:\/\/www.cscdbs.com\/blog\/google-adwords-could-be-hit-by-trademark-ruling\/","title":{"rendered":"Google AdWords could be hit by trademark ruling"},"content":{"rendered":"<p>An international <a href=\"https:\/\/www.cscglobal.com\/global\/web\/csc\/trademark-searching.html\">trademark<\/a> case being tried in the European Union could have a major impact on Google&#8217;s flagship advertising software, AdWords.<\/p>\n<p>The case in question is between British retailer Marks &amp; Spencer and Interflora &#8212; with the latter claiming that the former bought up trademarked terms on Google&#8217;s display ad system to undermine the success of its flower delivery businesss.<\/p>\n<p>Judges in the European Court of Justice said Marks &amp; Spencer was essentially misleading Internet shoppers by failing to differentiate its use of the Interflora trademark from its own flower distribution business &#8212; which is entirely unrelated.<\/p>\n<p>In a non-binding statement, Niilo Jaaskinen said: &#8220;The trademark proprietor has the right to prohibit the use of the keyword in advertising by the competitor in question.&#8221;<\/p>\n<p>However, the judge noted that Google had not infringed any trademark laws by selling the trademarked keywords to third parties.<\/p>\n<p>Meanwhile, Google is set to launch its first video AdWords solution, which allows marketers to display video content on the company&#8217;s search engine listings.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>An international trademark case being tried in the European Union could have a major impact on Google&#8217;s flagship advertising software, AdWords. The case in question is between British retailer Marks &amp; Spencer and Interflora &#8212; with the latter claiming that the former bought up trademarked terms on Google&#8217;s display ad system to undermine the success [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[161,29,528],"class_list":["post-760","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-brand-protection","tag-trademark-protection","tag-trademarks"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google AdWords could be hit by trademark ruling | CSC<\/title>\n<meta name=\"description\" content=\"An international trademark case being tried in the European Union could have a major impact on Google&#039;s flagship advertising software, AdWords. The case\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cscdbs.com\/blog\/google-adwords-could-be-hit-by-trademark-ruling\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google AdWords could be hit by trademark ruling | CSC\" \/>\n<meta property=\"og:description\" content=\"An international trademark case being tried in the European Union could have a major impact on Google&#039;s flagship advertising software, AdWords. 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