{"id":820,"date":"2011-04-15T14:05:50","date_gmt":"2011-04-15T18:05:50","guid":{"rendered":"http:\/\/www.domainandtrademark.com\/?p=820"},"modified":"2019-08-09T09:10:11","modified_gmt":"2019-08-09T13:10:11","slug":"firms-urged-to-consider-domain-name-construction","status":"publish","type":"post","link":"https:\/\/www.cscdbs.com\/blog\/firms-urged-to-consider-domain-name-construction\/","title":{"rendered":"Firms urged to consider domain name construction"},"content":{"rendered":"

Businesses have been urged to give plenty of thought to the domain names<\/a> they register when setting up a new website.<\/p>\n

Tara West, brand monitoring<\/a> and protection adviser at Impact Media, said domain names can have global implications for businesses, so it is important to maximize their marketing value.<\/p>\n

Writing in the company blog, she highlighted the potential value of including the main company brand in the Web address — particularly for larger firms.<\/p>\n

“If your brand is already well known, the strength of its reputation might mean that you should include the brand name within the domain name,” West stated.<\/p>\n

However, she suggested that less well-known organizations may wish to adopt a slightly different approach.<\/p>\n

“If you are a new or unknown brand, you could benefit from including the type of service as well as the country or location which it targets within the domain name,” she added.<\/p>\n

Last month, Reel SEO contributor Jeremy Scott suggested that long-winded, search engine optimization focused domain names could become a thing of the past.<\/p>\n

He noted that keyword density is no longer the only factor when Google ranks websites during a search.<\/p>\n","protected":false},"excerpt":{"rendered":"

Businesses have been urged to give plenty of thought to the domain names they register when setting up a new website. Tara West, brand monitoring and protection adviser at Impact Media, said domain names can have global implications for businesses, so it is important to maximize their marketing value. Writing in the company blog, she […]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[77,23,186],"class_list":["post-820","post","type-post","status-publish","format-standard","hentry","category-domains","tag-brand-monitoring","tag-domain-names","tag-search-engine-optimization"],"acf":[],"yoast_head":"\nFirms urged to consider domain name construction | CSC<\/title>\n<meta name=\"description\" content=\"Businesses have been urged to give plenty of thought to the domain names they register when setting up a new website. Tara West, brand monitoring and\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cscdbs.com\/blog\/firms-urged-to-consider-domain-name-construction\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Firms urged to consider domain name construction | CSC\" \/>\n<meta property=\"og:description\" content=\"Businesses have been urged to give plenty of thought to the domain names they register when setting up a new website. Tara West, brand monitoring and\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cscdbs.com\/blog\/firms-urged-to-consider-domain-name-construction\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Brand Services Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/corporationserviceco\" \/>\n<meta property=\"article:published_time\" content=\"2011-04-15T18:05:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-08-09T13:10:11+00:00\" \/>\n<meta name=\"author\" content=\"CSC Digital Brand Services\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cscdbs\" \/>\n<meta name=\"twitter:site\" content=\"@cscdbs\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"CSC Digital Brand Services\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/firms-urged-to-consider-domain-name-construction\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/firms-urged-to-consider-domain-name-construction\\\/\"},\"author\":{\"name\":\"CSC Digital Brand Services\",\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/#\\\/schema\\\/person\\\/287f596645b34f3ea2b2d7e11d990868\"},\"headline\":\"Firms urged to consider domain name construction\",\"datePublished\":\"2011-04-15T18:05:50+00:00\",\"dateModified\":\"2019-08-09T13:10:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/firms-urged-to-consider-domain-name-construction\\\/\"},\"wordCount\":197,\"publisher\":{\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/#organization\"},\"keywords\":[\"brand monitoring\",\"domain names\",\"search engine optimization\"],\"articleSection\":[\"Domains\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/firms-urged-to-consider-domain-name-construction\\\/\",\"url\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/firms-urged-to-consider-domain-name-construction\\\/\",\"name\":\"Firms urged to consider domain name construction | CSC\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/#website\"},\"datePublished\":\"2011-04-15T18:05:50+00:00\",\"dateModified\":\"2019-08-09T13:10:11+00:00\",\"description\":\"Businesses have been urged to give plenty of thought to the domain names they register when setting up a new website. Tara West, brand monitoring and\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/firms-urged-to-consider-domain-name-construction\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/firms-urged-to-consider-domain-name-construction\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/firms-urged-to-consider-domain-name-construction\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Firms urged to consider domain name construction\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/\",\"name\":\"Digital Brand Services Blog\",\"description\":\"Domains, new gTLDs, brand protection, security & trademark news\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/#organization\",\"name\":\"CSC Digital Brand Services\",\"url\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/cscwebcontentstorage.blob.core.windows.net\\\/cscmarketing-cscdbs-media\\\/uploads\\\/2018\\\/06\\\/cropped-dbs_small.gif\",\"contentUrl\":\"https:\\\/\\\/cscwebcontentstorage.blob.core.windows.net\\\/cscmarketing-cscdbs-media\\\/uploads\\\/2018\\\/06\\\/cropped-dbs_small.gif\",\"width\":200,\"height\":200,\"caption\":\"CSC Digital Brand Services\"},\"image\":{\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/corporationserviceco\",\"https:\\\/\\\/x.com\\\/cscdbs\",\"https:\\\/\\\/www.linkedin.com\\\/showcase\\\/csc-digital-brand-services\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/#\\\/schema\\\/person\\\/287f596645b34f3ea2b2d7e11d990868\",\"name\":\"CSC Digital Brand Services\",\"sameAs\":[\"https:\\\/\\\/cscdigitalbrand.services\\\/blog\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Firms urged to consider domain name construction | CSC","description":"Businesses have been urged to give plenty of thought to the domain names they register when setting up a new website. Tara West, brand monitoring and","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.cscdbs.com\/blog\/firms-urged-to-consider-domain-name-construction\/","og_locale":"en_US","og_type":"article","og_title":"Firms urged to consider domain name construction | CSC","og_description":"Businesses have been urged to give plenty of thought to the domain names they register when setting up a new website. Tara West, brand monitoring and","og_url":"https:\/\/www.cscdbs.com\/blog\/firms-urged-to-consider-domain-name-construction\/","og_site_name":"Digital Brand Services Blog","article_publisher":"https:\/\/www.facebook.com\/corporationserviceco","article_published_time":"2011-04-15T18:05:50+00:00","article_modified_time":"2019-08-09T13:10:11+00:00","author":"CSC Digital Brand Services","twitter_card":"summary_large_image","twitter_creator":"@cscdbs","twitter_site":"@cscdbs","twitter_misc":{"Written by":"CSC Digital Brand Services","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.cscdbs.com\/blog\/firms-urged-to-consider-domain-name-construction\/#article","isPartOf":{"@id":"https:\/\/www.cscdbs.com\/blog\/firms-urged-to-consider-domain-name-construction\/"},"author":{"name":"CSC Digital Brand Services","@id":"https:\/\/www.cscdbs.com\/blog\/#\/schema\/person\/287f596645b34f3ea2b2d7e11d990868"},"headline":"Firms urged to consider domain name construction","datePublished":"2011-04-15T18:05:50+00:00","dateModified":"2019-08-09T13:10:11+00:00","mainEntityOfPage":{"@id":"https:\/\/www.cscdbs.com\/blog\/firms-urged-to-consider-domain-name-construction\/"},"wordCount":197,"publisher":{"@id":"https:\/\/www.cscdbs.com\/blog\/#organization"},"keywords":["brand monitoring","domain names","search engine optimization"],"articleSection":["Domains"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.cscdbs.com\/blog\/firms-urged-to-consider-domain-name-construction\/","url":"https:\/\/www.cscdbs.com\/blog\/firms-urged-to-consider-domain-name-construction\/","name":"Firms urged to consider domain name construction | CSC","isPartOf":{"@id":"https:\/\/www.cscdbs.com\/blog\/#website"},"datePublished":"2011-04-15T18:05:50+00:00","dateModified":"2019-08-09T13:10:11+00:00","description":"Businesses have been urged to give plenty of thought to the domain names they register when setting up a new website. Tara West, brand monitoring and","breadcrumb":{"@id":"https:\/\/www.cscdbs.com\/blog\/firms-urged-to-consider-domain-name-construction\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.cscdbs.com\/blog\/firms-urged-to-consider-domain-name-construction\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.cscdbs.com\/blog\/firms-urged-to-consider-domain-name-construction\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.cscdbs.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Firms urged to consider domain name construction"}]},{"@type":"WebSite","@id":"https:\/\/www.cscdbs.com\/blog\/#website","url":"https:\/\/www.cscdbs.com\/blog\/","name":"Digital Brand Services Blog","description":"Domains, new gTLDs, brand protection, security & trademark news","publisher":{"@id":"https:\/\/www.cscdbs.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.cscdbs.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.cscdbs.com\/blog\/#organization","name":"CSC Digital Brand Services","url":"https:\/\/www.cscdbs.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.cscdbs.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/cscwebcontentstorage.blob.core.windows.net\/cscmarketing-cscdbs-media\/uploads\/2018\/06\/cropped-dbs_small.gif","contentUrl":"https:\/\/cscwebcontentstorage.blob.core.windows.net\/cscmarketing-cscdbs-media\/uploads\/2018\/06\/cropped-dbs_small.gif","width":200,"height":200,"caption":"CSC Digital Brand Services"},"image":{"@id":"https:\/\/www.cscdbs.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/corporationserviceco","https:\/\/x.com\/cscdbs","https:\/\/www.linkedin.com\/showcase\/csc-digital-brand-services\/"]},{"@type":"Person","@id":"https:\/\/www.cscdbs.com\/blog\/#\/schema\/person\/287f596645b34f3ea2b2d7e11d990868","name":"CSC Digital Brand Services","sameAs":["https:\/\/cscdigitalbrand.services\/blog\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.cscdbs.com\/blog\/wp-json\/wp\/v2\/posts\/820","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cscdbs.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cscdbs.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cscdbs.com\/blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cscdbs.com\/blog\/wp-json\/wp\/v2\/comments?post=820"}],"version-history":[{"count":2,"href":"https:\/\/www.cscdbs.com\/blog\/wp-json\/wp\/v2\/posts\/820\/revisions"}],"predecessor-version":[{"id":2617,"href":"https:\/\/www.cscdbs.com\/blog\/wp-json\/wp\/v2\/posts\/820\/revisions\/2617"}],"wp:attachment":[{"href":"https:\/\/www.cscdbs.com\/blog\/wp-json\/wp\/v2\/media?parent=820"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cscdbs.com\/blog\/wp-json\/wp\/v2\/categories?post=820"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cscdbs.com\/blog\/wp-json\/wp\/v2\/tags?post=820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}