{"id":8301,"date":"2019-10-29T08:08:23","date_gmt":"2019-10-29T12:08:23","guid":{"rendered":"https:\/\/www.cscdigitalbrand.services\/blog\/?p=8301"},"modified":"2019-10-29T11:29:07","modified_gmt":"2019-10-29T15:29:07","slug":"brand-sets-you-apart","status":"publish","type":"post","link":"https:\/\/www.cscdbs.com\/blog\/brand-sets-you-apart\/","title":{"rendered":"5 Ways Using a .BRAND Sets You Apart"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.cscdigitalbrand.services\/en\/dot-brand-report\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/www.cscdigitalbrand.services\/blog\/wp-content\/uploads\/2019\/10\/brand_Report_Blog-1024x536.jpg\" alt=\"\" class=\"wp-image-8302\" srcset=\"https:\/\/cscwebcontentstorage.blob.core.windows.net\/cscmarketing-cscdbs-media\/uploads\/2019\/10\/brand_Report_Blog-1024x536.jpg 1024w, https:\/\/cscwebcontentstorage.blob.core.windows.net\/cscmarketing-cscdbs-media\/uploads\/2019\/10\/brand_Report_Blog-300x157.jpg 300w, https:\/\/cscwebcontentstorage.blob.core.windows.net\/cscmarketing-cscdbs-media\/uploads\/2019\/10\/brand_Report_Blog-768x402.jpg 768w, https:\/\/cscwebcontentstorage.blob.core.windows.net\/cscmarketing-cscdbs-media\/uploads\/2019\/10\/brand_Report_Blog.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>If you\u2019re reading this, you already use or are contemplating\na tool that can set you apart from the competition\u2014a .BRAND domain. Adopting a\n.BRAND is a unique engine for growth. Use it to:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Establish a go-to-market strategy<\/li><li>Attract and retain talent<\/li><li>React nimbly to regulatory changes and tech\ndisruptions<\/li><li>Attract and retain clients in a post-truth world<\/li><li>Secure data flows<\/li><\/ul>\n\n\n\n<p>Your .BRAND also gives you the power to build security for your online brand any way you like, including standardizing DNSSEC, digital certificates, and DMARC across your sites, and supplying dealers, brokers, franchisees, and independent consultants with a consistent, branded domain.<\/p>\n\n\n\n<p>Our October 2019 Dot Brand Insights Report also explains the increase in the number of activated .BRANDs and what six companies have to say about their migration to a .BRAND.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><a href=\"https:\/\/www.cscdigitalbrand.services\/en\/dot-brand-report\/\">>> Download the full report now<\/a><\/strong><\/h3>\n\n\n\n<h2>Share this post<\/h2>\n<a class=\"social\" id=\"linkedinShare\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2019\/06\/LinkedIn18x20.png\"\/><\/a>\n<a class=\"social\" id=\"twitterShare\" href=\"https:\/\/twitter.com\/intent\/tweet?url=\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2019\/06\/Twitter18x20.png\"\/><\/a>\n<a class=\"social\" id=\"facebookShare\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2019\/06\/Facebook18x20.png\"\/><\/a>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re reading this, you already use or are contemplating a tool that can set you apart from the competition\u2014a .BRAND domain. Adopting a .BRAND is a unique engine for growth. Use it to: Establish a go-to-market strategy Attract and retain talent React nimbly to regulatory changes and tech disruptions Attract and retain clients in [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,7,521],"tags":[],"class_list":["post-8301","post","type-post","status-publish","format-standard","hentry","category-brands","category-domains","category-send-email"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Ways Using a .BRAND Sets You Apart | CSC<\/title>\n<meta name=\"description\" content=\"If you\u2019re reading this, you already use or are contemplating a tool that can set you apart from the competition\u2014a .BRAND domain. Adopting a .BRAND is a\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cscdbs.com\/blog\/brand-sets-you-apart\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Ways Using a .BRAND Sets You Apart | CSC\" \/>\n<meta property=\"og:description\" content=\"If you\u2019re reading this, you already use or are contemplating a tool that can set you apart from the competition\u2014a .BRAND domain. Adopting a .BRAND is a\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cscdbs.com\/blog\/brand-sets-you-apart\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Brand Services Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/corporationserviceco\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-29T12:08:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-10-29T15:29:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cscdigitalbrand.services\/blog\/wp-content\/uploads\/2019\/10\/brand_Report_Blog-1024x536.jpg\" \/>\n<meta name=\"author\" content=\"Digital Brand Services Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cscdbs\" \/>\n<meta name=\"twitter:site\" content=\"@cscdbs\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Digital Brand Services Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/brand-sets-you-apart\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/brand-sets-you-apart\\\/\"},\"author\":{\"name\":\"Digital Brand Services Marketing\",\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/#\\\/schema\\\/person\\\/c8385131857f2e60ca2a58d416f2404d\"},\"headline\":\"5 Ways Using a .BRAND Sets You Apart\",\"datePublished\":\"2019-10-29T12:08:23+00:00\",\"dateModified\":\"2019-10-29T15:29:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/brand-sets-you-apart\\\/\"},\"wordCount\":148,\"publisher\":{\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/brand-sets-you-apart\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.cscdigitalbrand.services\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/brand_Report_Blog-1024x536.jpg\",\"articleSection\":[\"Brand Protection\",\"Domains\",\"Send email\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/brand-sets-you-apart\\\/\",\"url\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/brand-sets-you-apart\\\/\",\"name\":\"5 Ways Using a .BRAND Sets You Apart | CSC\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/brand-sets-you-apart\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/brand-sets-you-apart\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.cscdigitalbrand.services\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/brand_Report_Blog-1024x536.jpg\",\"datePublished\":\"2019-10-29T12:08:23+00:00\",\"dateModified\":\"2019-10-29T15:29:07+00:00\",\"description\":\"If you\u2019re reading this, you already use or are contemplating a tool that can set you apart from the competition\u2014a .BRAND domain. Adopting a .BRAND is a\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/brand-sets-you-apart\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/brand-sets-you-apart\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/brand-sets-you-apart\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.cscdigitalbrand.services\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/brand_Report_Blog-1024x536.jpg\",\"contentUrl\":\"https:\\\/\\\/www.cscdigitalbrand.services\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/brand_Report_Blog-1024x536.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/brand-sets-you-apart\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 Ways Using a .BRAND Sets You Apart\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/\",\"name\":\"Digital Brand Services Blog\",\"description\":\"Domains, new gTLDs, brand protection, security &amp; trademark news\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/#organization\",\"name\":\"CSC Digital Brand Services\",\"url\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/cscwebcontentstorage.blob.core.windows.net\\\/cscmarketing-cscdbs-media\\\/uploads\\\/2018\\\/06\\\/cropped-dbs_small.gif\",\"contentUrl\":\"https:\\\/\\\/cscwebcontentstorage.blob.core.windows.net\\\/cscmarketing-cscdbs-media\\\/uploads\\\/2018\\\/06\\\/cropped-dbs_small.gif\",\"width\":200,\"height\":200,\"caption\":\"CSC Digital Brand Services\"},\"image\":{\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/corporationserviceco\",\"https:\\\/\\\/x.com\\\/cscdbs\",\"https:\\\/\\\/www.linkedin.com\\\/showcase\\\/csc-digital-brand-services\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/#\\\/schema\\\/person\\\/c8385131857f2e60ca2a58d416f2404d\",\"name\":\"Digital Brand Services Marketing\",\"sameAs\":[\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 Ways Using a .BRAND Sets You Apart | CSC","description":"If you\u2019re reading this, you already use or are contemplating a tool that can set you apart from the competition\u2014a .BRAND domain. Adopting a .BRAND is a","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.cscdbs.com\/blog\/brand-sets-you-apart\/","og_locale":"en_US","og_type":"article","og_title":"5 Ways Using a .BRAND Sets You Apart | CSC","og_description":"If you\u2019re reading this, you already use or are contemplating a tool that can set you apart from the competition\u2014a .BRAND domain. Adopting a .BRAND is a","og_url":"https:\/\/www.cscdbs.com\/blog\/brand-sets-you-apart\/","og_site_name":"Digital Brand Services Blog","article_publisher":"https:\/\/www.facebook.com\/corporationserviceco","article_published_time":"2019-10-29T12:08:23+00:00","article_modified_time":"2019-10-29T15:29:07+00:00","og_image":[{"url":"https:\/\/www.cscdigitalbrand.services\/blog\/wp-content\/uploads\/2019\/10\/brand_Report_Blog-1024x536.jpg","type":"","width":"","height":""}],"author":"Digital Brand Services Marketing","twitter_card":"summary_large_image","twitter_creator":"@cscdbs","twitter_site":"@cscdbs","twitter_misc":{"Written by":"Digital Brand Services Marketing","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.cscdbs.com\/blog\/brand-sets-you-apart\/#article","isPartOf":{"@id":"https:\/\/www.cscdbs.com\/blog\/brand-sets-you-apart\/"},"author":{"name":"Digital Brand Services Marketing","@id":"https:\/\/www.cscdbs.com\/blog\/#\/schema\/person\/c8385131857f2e60ca2a58d416f2404d"},"headline":"5 Ways Using a .BRAND Sets You Apart","datePublished":"2019-10-29T12:08:23+00:00","dateModified":"2019-10-29T15:29:07+00:00","mainEntityOfPage":{"@id":"https:\/\/www.cscdbs.com\/blog\/brand-sets-you-apart\/"},"wordCount":148,"publisher":{"@id":"https:\/\/www.cscdbs.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.cscdbs.com\/blog\/brand-sets-you-apart\/#primaryimage"},"thumbnailUrl":"https:\/\/www.cscdigitalbrand.services\/blog\/wp-content\/uploads\/2019\/10\/brand_Report_Blog-1024x536.jpg","articleSection":["Brand Protection","Domains","Send email"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.cscdbs.com\/blog\/brand-sets-you-apart\/","url":"https:\/\/www.cscdbs.com\/blog\/brand-sets-you-apart\/","name":"5 Ways Using a .BRAND Sets You Apart | CSC","isPartOf":{"@id":"https:\/\/www.cscdbs.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.cscdbs.com\/blog\/brand-sets-you-apart\/#primaryimage"},"image":{"@id":"https:\/\/www.cscdbs.com\/blog\/brand-sets-you-apart\/#primaryimage"},"thumbnailUrl":"https:\/\/www.cscdigitalbrand.services\/blog\/wp-content\/uploads\/2019\/10\/brand_Report_Blog-1024x536.jpg","datePublished":"2019-10-29T12:08:23+00:00","dateModified":"2019-10-29T15:29:07+00:00","description":"If you\u2019re reading this, you already use or are contemplating a tool that can set you apart from the competition\u2014a .BRAND domain. Adopting a .BRAND is a","breadcrumb":{"@id":"https:\/\/www.cscdbs.com\/blog\/brand-sets-you-apart\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.cscdbs.com\/blog\/brand-sets-you-apart\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.cscdbs.com\/blog\/brand-sets-you-apart\/#primaryimage","url":"https:\/\/www.cscdigitalbrand.services\/blog\/wp-content\/uploads\/2019\/10\/brand_Report_Blog-1024x536.jpg","contentUrl":"https:\/\/www.cscdigitalbrand.services\/blog\/wp-content\/uploads\/2019\/10\/brand_Report_Blog-1024x536.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.cscdbs.com\/blog\/brand-sets-you-apart\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.cscdbs.com\/blog\/"},{"@type":"ListItem","position":2,"name":"5 Ways Using a .BRAND Sets You Apart"}]},{"@type":"WebSite","@id":"https:\/\/www.cscdbs.com\/blog\/#website","url":"https:\/\/www.cscdbs.com\/blog\/","name":"Digital Brand Services Blog","description":"Domains, new gTLDs, brand protection, security &amp; trademark news","publisher":{"@id":"https:\/\/www.cscdbs.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.cscdbs.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.cscdbs.com\/blog\/#organization","name":"CSC Digital Brand Services","url":"https:\/\/www.cscdbs.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.cscdbs.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/cscwebcontentstorage.blob.core.windows.net\/cscmarketing-cscdbs-media\/uploads\/2018\/06\/cropped-dbs_small.gif","contentUrl":"https:\/\/cscwebcontentstorage.blob.core.windows.net\/cscmarketing-cscdbs-media\/uploads\/2018\/06\/cropped-dbs_small.gif","width":200,"height":200,"caption":"CSC Digital Brand Services"},"image":{"@id":"https:\/\/www.cscdbs.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/corporationserviceco","https:\/\/x.com\/cscdbs","https:\/\/www.linkedin.com\/showcase\/csc-digital-brand-services\/"]},{"@type":"Person","@id":"https:\/\/www.cscdbs.com\/blog\/#\/schema\/person\/c8385131857f2e60ca2a58d416f2404d","name":"Digital Brand Services Marketing","sameAs":["https:\/\/www.cscdbs.com\/blog\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.cscdbs.com\/blog\/wp-json\/wp\/v2\/posts\/8301","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cscdbs.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cscdbs.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cscdbs.com\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cscdbs.com\/blog\/wp-json\/wp\/v2\/comments?post=8301"}],"version-history":[{"count":3,"href":"https:\/\/www.cscdbs.com\/blog\/wp-json\/wp\/v2\/posts\/8301\/revisions"}],"predecessor-version":[{"id":8305,"href":"https:\/\/www.cscdbs.com\/blog\/wp-json\/wp\/v2\/posts\/8301\/revisions\/8305"}],"wp:attachment":[{"href":"https:\/\/www.cscdbs.com\/blog\/wp-json\/wp\/v2\/media?parent=8301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cscdbs.com\/blog\/wp-json\/wp\/v2\/categories?post=8301"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cscdbs.com\/blog\/wp-json\/wp\/v2\/tags?post=8301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}