{"id":8593,"date":"2020-01-14T08:36:57","date_gmt":"2020-01-14T13:36:57","guid":{"rendered":"https:\/\/www.cscdigitalbrand.services\/blog\/?p=8593"},"modified":"2020-02-05T08:12:38","modified_gmt":"2020-02-05T13:12:38","slug":"domain-registrations-blocking-and-monitoring","status":"publish","type":"post","link":"https:\/\/www.cscdbs.com\/blog\/domain-registrations-blocking-and-monitoring\/","title":{"rendered":"The Three-Pronged Defense for Brand Owners  Part I:"},"content":{"rendered":"\n<h2 class=\"has-text-color wp-block-heading\" style=\"color:#003b5c\"><strong>Domain registrations, blocking, and monitoring<\/strong><\/h2>\n\n\n\n<i><br \/> By Connie Hon, Domain Product and New gTLD manager<\/i> <span style=\"padding-left:50px\">Share this post \n<a class=\"social\" id=\"linkedinShare\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2019\/06\/LinkedIn18x20.png\" style=\"padding-left:5px\"\/><\/a>\n<a class=\"social\" id=\"twitterShare\" href=\"https:\/\/twitter.com\/intent\/tweet?url=\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2019\/06\/Twitter18x20.png\"\/><\/a>\n<a class=\"social\" id=\"facebookShare\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2019\/06\/Facebook18x20.png\"\/><\/a>\n<\/span>\n\n\n\n<p>Your domain strategy reflects the security posture of your organization and the value of your brand. The more valuable your brand, the more protective you should be of your brand equity, especially in the digital realm. In this four-part series, we\u2019ll share various defense mechanisms, and how you can use them to protect your online brand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The brand owner\u2019s toolbox: rights protection mechanisms<\/h2>\n\n\n\n<p>When it comes to protecting your brand equity online, there are tools readily available to assist you. These tools were developed by the global internet community and sanctioned by the Internet Corporation of Assigned Names and Numbers (ICANN), the internet governing body. They are known as rights protection mechanisms (RPMs) and they include <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Uniform Domain Name Dispute Resolution Policy\n(UDRP) <\/li><li>Uniform Rapid Suspension System (URS) <\/li><li>Trademark Clearinghouse (TMCH) <\/li><li>Priority domain registration period, known as Sunrise\nregistration phase <\/li><li>Domain blocking<\/li><\/ul>\n\n\n\n<p>In 2012, ICANN\u2019s new generic top-level domain (gTLD) application round received over 1,930 applications. As the number of gTLDs expanded from 22 to close to 1,000 presently, there grew a need for RPMs to protect the rights of trademark holders among these new domain name spaces.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">UDRP: the legacy rights protection tool<\/h3>\n\n\n\n<p>Before 2013, the most crucial rights protection tool among domain owners was the UDRP. The UDRP allows any entity to file a complaint on the basis of abusive registration, against a registrant of a gTLD name. Once a complaint is filed, a panel is formed and the panel can order cancellation or transfer of a domain name. Similar domain dispute resolution procedures sprung up among some country code top-level domains (ccTLDs), and since there are no such procedures for ccTLDs such as .VN, trademark owners have no legal framework to enforce their legitimate rights on an infringing domain name.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">URS: unpopular and underused<\/h3>\n\n\n\n<p>At the advent of the gTLD expansion round in 2012, more RPMs were created in anticipation of an increase in the volume of gTLD domain infringement cases. The URS, created in 2013, was designed to be a leaner and nimbler version of the UDRP. The URS required less documentation, cost less, brought a swifter determination, and could only be applied to new gTLDs. The URS, however, required a high burden of proof and provided a limited remedy.<\/p>\n\n\n\n<p>Till date, there are far more domain dispute cases filed through the UDRP than through the URS and one major reason is due to limited remediation through a URS. Unlike the UDRP, where a successful trademark owner can have a disputed domain name canceled or transferred, the URS only allows for the temporary suspension of a disputed domain name until the expiration of the current registration period. Once the suspension period expires, the disputed domain name becomes available for registration again on a first-come, first-served basis, potentially allowing another cybersquatter to scoop it up.&nbsp; <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The three-pronged defense mechanism<\/h2>\n\n\n\n<p>UDRP and URS are the brand owners\u2019 last line of defense, as having to\nbear the burden of proof means that some reputational damage has been done. Brand\nowners are much better off staying ahead of bad acts with defensive domain\nregistrations, domain blocking, and domain monitoring. Together, these\nconstitute a three-pronged defense that must be part of any brand owner\u2019s\ndomain strategy.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"811\" height=\"465\" src=\"https:\/\/www.cscdigitalbrand.services\/blog\/wp-content\/uploads\/2020\/01\/3prong.png\" alt=\"\" class=\"wp-image-8594\" srcset=\"https:\/\/cscwebcontentstorage.blob.core.windows.net\/cscmarketing-cscdbs-media\/uploads\/2020\/01\/3prong.png 811w, https:\/\/cscwebcontentstorage.blob.core.windows.net\/cscmarketing-cscdbs-media\/uploads\/2020\/01\/3prong-300x172.png 300w, https:\/\/cscwebcontentstorage.blob.core.windows.net\/cscmarketing-cscdbs-media\/uploads\/2020\/01\/3prong-768x440.png 768w\" sizes=\"auto, (max-width: 811px) 100vw, 811px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Domain registrations: ownership equates to authority<\/h3>\n\n\n\n<p>When trademark owners invest in domain dispute proceedings, it\u2019s\nlogical for them to expect to obtain control of the disputed domain names.\nOwnership is vital since it gives the domain owner an authority over the domain\nnames. <\/p>\n\n\n\n<p>If possible, ownership can and should be in place since the beginning. Corporations know it and that\u2019s why marketers make bulk registrations whenever a new product or service is launched. Likewise, trademark owners should take advantage of priority registrations during Sunrise registration periods, when new gTLDs are launched.<\/p>\n\n\n\n<p>CSC recommends brand owners register core brands and primary corporate\nmarks in new gTLDs that are relevant to their industry vertical. To stay\nprotected outside of these name spaces, brand owners should look to the\nthree-pronged defense of domain registrations, domain blocking, and domain\nmonitoring.<\/p>\n\n\n\n<p><strong>In our second installment of this four-part series, we will discuss how domain blocking fits into your domain name strategy.<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.cscdigitalbrand.services\/en\/domain-management-strategy\/\">&gt;&gt; Contact us for more information on CSC\u2019s domain name management services.<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><a href=\"https:\/\/www.cscdigitalbrand.services\/blog\/three-pronged-defense-domain-blocking\/\"><strong>Read Part 2: Domain blocking<\/strong><\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.cscdigitalbrand.services\/blog\/domain-monitoring-for-brand-protection\/\"><strong>Read Part 3: Domain monitoring for brand protection<\/strong><\/a><\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.cscdigitalbrand.services\/blog\/domain-monitoring-for-policy-compliance\/\"><strong>Read Part 4: Domain monitoring for policy compliance<\/strong><\/a><\/strong> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Domain registrations, blocking, and monitoring By Connie Hon, Domain Product and New gTLD manager Share this post Your domain strategy reflects the security posture of your organization and the value of your brand. The more valuable your brand, the more protective you should be of your brand equity, especially in the digital realm. In this [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,171,521],"tags":[],"class_list":["post-8593","post","type-post","status-publish","format-standard","hentry","category-brands","category-cyber-security","category-send-email"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Three-Pronged Defense for Brand Owners Part I: | CSC<\/title>\n<meta name=\"description\" content=\"Domain registrations, blocking, and monitoring By Connie Hon, Domain Product and New gTLD manager Share this post Your domain strategy reflects the\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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