{"id":8628,"date":"2020-01-28T08:34:07","date_gmt":"2020-01-28T13:34:07","guid":{"rendered":"https:\/\/www.cscdigitalbrand.services\/blog\/?p=8628"},"modified":"2020-02-05T08:10:22","modified_gmt":"2020-02-05T13:10:22","slug":"domain-monitoring-for-brand-protection","status":"publish","type":"post","link":"https:\/\/www.cscdbs.com\/blog\/domain-monitoring-for-brand-protection\/","title":{"rendered":"The Three-Pronged Defense for Brand Owners Part III:"},"content":{"rendered":"\n<h2 class=\"has-text-color wp-block-heading\" style=\"color:#003b5c\"><strong>Domain monitoring for brand protection<\/strong><\/h2>\n\n\n\n<i><br \/> By Connie Hon, Domain Product and New gTLD manager<\/i> <span style=\"padding-left:50px\">Share this post \n<a class=\"social\" id=\"linkedinShare\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2019\/06\/LinkedIn18x20.png\" style=\"padding-left:5px\"\/><\/a>\n<a class=\"social\" id=\"twitterShare\" href=\"https:\/\/twitter.com\/intent\/tweet?url=\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2019\/06\/Twitter18x20.png\"\/><\/a>\n<a class=\"social\" id=\"facebookShare\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2019\/06\/Facebook18x20.png\"\/><\/a>\n<\/span>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/www.cscdigitalbrand.services\/blog\/wp-content\/uploads\/2020\/01\/DomainBlocksIII-1024x536.jpg\" alt=\"\" class=\"wp-image-8629\" srcset=\"https:\/\/cscwebcontentstorage.blob.core.windows.net\/cscmarketing-cscdbs-media\/uploads\/2020\/01\/DomainBlocksIII-1024x536.jpg 1024w, https:\/\/cscwebcontentstorage.blob.core.windows.net\/cscmarketing-cscdbs-media\/uploads\/2020\/01\/DomainBlocksIII-300x157.jpg 300w, https:\/\/cscwebcontentstorage.blob.core.windows.net\/cscmarketing-cscdbs-media\/uploads\/2020\/01\/DomainBlocksIII-768x402.jpg 768w, https:\/\/cscwebcontentstorage.blob.core.windows.net\/cscmarketing-cscdbs-media\/uploads\/2020\/01\/DomainBlocksIII.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>In our earlier installments, we discussed domain registrations and blocking as tools for brand owners to protect their online brand. This third installment will focus on the domain monitoring as a catch all technique for when it\u2019s impossible for brands to protect through registrations and blocks alone.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How can I protect my brand in the rest of the 67%?<\/h2>\n\n\n\n<p>For 67% of the new generic top-level domains (gTLDs) that are not covered by domain blocks, brand owners should defensively register their core brands and primary corporate marks in new gTLDs that are relevant to their industry vertical. <\/p>\n\n\n\n<p>For the rest of the new gTLDs and even legacy gTLDs such as .COM, brand owners should track third-party domain registrations for any potential infringements to act on them before any major damage is done.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How can brand owners track third party domain registrations?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Trademark Clearing House notifications: alerts on matching registrations\nand activations<\/h3>\n\n\n\n<p>The Trademark Clearinghouse (TMCH) was introduced by the Internet\nCorporation for Assigned Names and Numbers (ICANN) in 2012 to act as a central\nrepository for all national and international registered trademarks. Once\nverified and accepted into the TMCH, signed mark data (SMD) files are issued\nper trademark and brand owners are then able to make use of the SMD file in new\ngTLD priority Sunrise registrations\u2014as well as be notified if any domain name\nthat matches the trademark was registered or activated in any of the new gTLDs.<\/p>\n\n\n\n<p>The prerequisite to any new gTLD domain block is an active trademark\nrecord with the TMCH, so domain block owners will receive these notifications\nfrom TMCH. While these notifications are helpful for alerting brand owners very\nsoon after a domain name matching the trademark is registered or activated, it\u2019s\nthe brand owner\u2019s job to collate and track these notifications, continuously\nmonitor the domain names, and take enforcement action if they are later found\nto be infringing. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Domain monitoring: a catch all technique<\/h3>\n\n\n\n<p>Brand owners typically subscribe to a domain monitoring service to complement\nTMCH notifications.<\/p>\n\n\n\n<p>A good domain monitoring service should provide ongoing coverage,\nshowing newly registered domain names that match an onboarded brand. Matches\ninclude exact matches, typos, homoglyphs, domains that include the brand in a\nlarger string (e.g., brand.com, barnd.com, b\u053band.com, onebrand.com, etc.)\u2014all\nthe variations that a cyber criminal would use to create an email or website to\ndupe customers into thinking they are dealing with the actual brand rather than\na fraudster. <\/p>\n\n\n\n<p>Brand owners should request results prioritized according to their preferences\nfor how similar or exact a domain string matches their brand, the category\nassigned based on the content on the page, and geographic region.<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Is it an exact match, typo, misspelling, etc.? Brands\nmay deal with these differently depending on industry, experience, and attitude\nto risk.<\/li><li>Is the extension in a country the brand does\nbusiness?<\/li><li>What is the content? Pay per click advertising\nwill be low risk compared to a copycat website.<\/li><li>Is there an email address linked to the domain\nname?<\/li><\/ol>\n\n\n\n<p>Having human analysts review and categorize the web content for each\nresult can help better prioritize critical cases that might warrant enforcement\naction, rather than a data dump of results. Brand owners should have the option\nto review historic results and have the ability within the monitoring system to\ntrack domain results for changes. This enables brand owners to track changes to\nthe domain names, such as when they\u2019re activated.<\/p>\n\n\n\n<p>Enforcement action can be performed as required if phishing, fraud, or\nbrand infringement is detected. For those where there is no immediate activity,\ncontinued monitoring can track if any of the digital footprint categorizations\nlike content or active email changes, and highlight when a reassessment of what\nenforcement action is needed.<\/p>\n\n\n\n<p><strong>In the next installment, the\nlast of our four-part series, we discuss how domain monitoring is often\nforgotten as a tool for cyber security as well.<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.cscdigitalbrand.services\/en\/brand-monitoring-services\/\">&gt;&gt;\nContact us for more information on how you\u2014the brand owner\u2014can benefit from\nCSC\u2019s domain blocking and monitoring tools.<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><strong><a href=\"https:\/\/www.cscdigitalbrand.services\/blog\/domain-registrations-blocking-and-monitoring\/\"><strong>Read Part 1:\nIntroduction and domain registration<\/strong><\/a><\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.cscdigitalbrand.services\/blog\/three-pronged-defense-domain-blocking\/\"><strong>Read Part 2: Domain blocking<\/strong><\/a><\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.cscdigitalbrand.services\/blog\/domain-monitoring-for-policy-compliance\/\"><strong>Read Part 4: Domain monitoring for policy compliance<\/strong><\/a> <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Domain monitoring for brand protection By Connie Hon, Domain Product and New gTLD manager Share this post In our earlier installments, we discussed domain registrations and blocking as tools for brand owners to protect their online brand. This third installment will focus on the domain monitoring as a catch all technique for when it\u2019s impossible [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,171,521],"tags":[],"class_list":["post-8628","post","type-post","status-publish","format-standard","hentry","category-brands","category-cyber-security","category-send-email"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Three-Pronged Defense for Brand Owners Part III: | CSC<\/title>\n<meta name=\"description\" content=\"Domain monitoring for brand protection By Connie Hon, Domain Product and New gTLD manager Share this post In our earlier installments, we discussed domain\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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