{"id":8763,"date":"2020-03-18T09:26:46","date_gmt":"2020-03-18T13:26:46","guid":{"rendered":"https:\/\/www.cscdigitalbrand.services\/blog\/?p=8763"},"modified":"2026-01-19T06:46:58","modified_gmt":"2026-01-19T11:46:58","slug":"brand-protection-using-smart-technology","status":"publish","type":"post","link":"https:\/\/www.cscdbs.com\/blog\/brand-protection-using-smart-technology\/","title":{"rendered":"On-demand Webinar: Brand Protection Using Smart Technology and Expert Analysis"},"content":{"rendered":"\n<p>Over 70% of\nluxury and apparel brands consider the online sale of counterfeits to be the\nbiggest risk to their brand. In addition to traditional marketplaces, social\nmedia adds marketing routes for counterfeiters. So how do you stay ahead?<\/p>\n\n\n\n<p>In this\nsession, CSC\u2019s global director for Brand Protection, David Franklin, delves\ninto how using advancing technology alongside expert analysts can make your\nmonitoring and enforcement strategy more robust. He covers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The use of<br \/>technology to identify and investigate high-value counterfeiters<\/li>\n\n\n\n<li>The human<br \/>touch\u2014ensuring efficiency through relationships with intermediaries<\/li>\n\n\n\n<li>Using all<br \/>enforcement options for maximum impact.<\/li>\n<\/ul>\n\n\n\n<p>You can also view our other on-demand webinars by visiting our <a href=\"https:\/\/www.cscdbs.com\/en\/resources\/\">resourc<\/a><a href=\"https:\/\/www.cscglobal.com\/service\/csc\/resource-center\/\">e center<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Over 70% of luxury and apparel brands consider the online sale of counterfeits to be the biggest risk to their brand. In addition to traditional marketplaces, social media adds marketing routes for counterfeiters. So how do you stay ahead? In this session, CSC\u2019s global director for Brand Protection, David Franklin, delves into how using advancing [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,521],"tags":[],"class_list":["post-8763","post","type-post","status-publish","format-standard","hentry","category-brands","category-send-email"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>On-demand Webinar: Brand Protection Using Smart Technology and Expert Analysis | CSC<\/title>\n<meta name=\"description\" content=\"Over 70% of luxury and apparel brands consider the online sale of counterfeits to be the biggest risk to their brand. In addition to traditional\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cscdbs.com\/blog\/brand-protection-using-smart-technology\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"On-demand Webinar: Brand Protection Using Smart Technology and Expert Analysis | CSC\" \/>\n<meta property=\"og:description\" content=\"Over 70% of luxury and apparel brands consider the online sale of counterfeits to be the biggest risk to their brand. In addition to traditional\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cscdbs.com\/blog\/brand-protection-using-smart-technology\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Brand Services Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/corporationserviceco\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-18T13:26:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-19T11:46:58+00:00\" \/>\n<meta name=\"author\" content=\"Digital Brand Services Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cscdbs\" \/>\n<meta name=\"twitter:site\" content=\"@cscdbs\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Digital Brand Services Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/brand-protection-using-smart-technology\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/brand-protection-using-smart-technology\\\/\"},\"author\":{\"name\":\"Digital Brand Services Marketing\",\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/#\\\/schema\\\/person\\\/c8385131857f2e60ca2a58d416f2404d\"},\"headline\":\"On-demand Webinar: Brand Protection Using Smart Technology and Expert Analysis\",\"datePublished\":\"2020-03-18T13:26:46+00:00\",\"dateModified\":\"2026-01-19T11:46:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/brand-protection-using-smart-technology\\\/\"},\"wordCount\":117,\"publisher\":{\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/#organization\"},\"articleSection\":[\"Brand Protection\",\"Send email\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/brand-protection-using-smart-technology\\\/\",\"url\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/brand-protection-using-smart-technology\\\/\",\"name\":\"On-demand Webinar: Brand Protection Using Smart Technology and Expert Analysis | CSC\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/#website\"},\"datePublished\":\"2020-03-18T13:26:46+00:00\",\"dateModified\":\"2026-01-19T11:46:58+00:00\",\"description\":\"Over 70% of luxury and apparel brands consider the online sale of counterfeits to be the biggest risk to their brand. In addition to traditional\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/brand-protection-using-smart-technology\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/brand-protection-using-smart-technology\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/brand-protection-using-smart-technology\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"On-demand Webinar: Brand Protection Using Smart Technology and Expert Analysis\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/\",\"name\":\"Digital Brand Services Blog\",\"description\":\"Domains, new gTLDs, brand protection, security &amp; trademark news\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/#organization\",\"name\":\"CSC Digital Brand Services\",\"url\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/cscwebcontentstorage.blob.core.windows.net\\\/cscmarketing-cscdbs-media\\\/uploads\\\/2018\\\/06\\\/cropped-dbs_small.gif\",\"contentUrl\":\"https:\\\/\\\/cscwebcontentstorage.blob.core.windows.net\\\/cscmarketing-cscdbs-media\\\/uploads\\\/2018\\\/06\\\/cropped-dbs_small.gif\",\"width\":200,\"height\":200,\"caption\":\"CSC Digital Brand Services\"},\"image\":{\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/corporationserviceco\",\"https:\\\/\\\/x.com\\\/cscdbs\",\"https:\\\/\\\/www.linkedin.com\\\/showcase\\\/csc-digital-brand-services\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/#\\\/schema\\\/person\\\/c8385131857f2e60ca2a58d416f2404d\",\"name\":\"Digital Brand Services Marketing\",\"sameAs\":[\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"On-demand Webinar: Brand Protection Using Smart Technology and Expert Analysis | CSC","description":"Over 70% of luxury and apparel brands consider the online sale of counterfeits to be the biggest risk to their brand. In addition to traditional","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.cscdbs.com\/blog\/brand-protection-using-smart-technology\/","og_locale":"en_US","og_type":"article","og_title":"On-demand Webinar: Brand Protection Using Smart Technology and Expert Analysis | CSC","og_description":"Over 70% of luxury and apparel brands consider the online sale of counterfeits to be the biggest risk to their brand. In addition to traditional","og_url":"https:\/\/www.cscdbs.com\/blog\/brand-protection-using-smart-technology\/","og_site_name":"Digital Brand Services Blog","article_publisher":"https:\/\/www.facebook.com\/corporationserviceco","article_published_time":"2020-03-18T13:26:46+00:00","article_modified_time":"2026-01-19T11:46:58+00:00","author":"Digital Brand Services Marketing","twitter_card":"summary_large_image","twitter_creator":"@cscdbs","twitter_site":"@cscdbs","twitter_misc":{"Written by":"Digital Brand Services Marketing","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.cscdbs.com\/blog\/brand-protection-using-smart-technology\/#article","isPartOf":{"@id":"https:\/\/www.cscdbs.com\/blog\/brand-protection-using-smart-technology\/"},"author":{"name":"Digital Brand Services Marketing","@id":"https:\/\/www.cscdbs.com\/blog\/#\/schema\/person\/c8385131857f2e60ca2a58d416f2404d"},"headline":"On-demand Webinar: Brand Protection Using Smart Technology and Expert Analysis","datePublished":"2020-03-18T13:26:46+00:00","dateModified":"2026-01-19T11:46:58+00:00","mainEntityOfPage":{"@id":"https:\/\/www.cscdbs.com\/blog\/brand-protection-using-smart-technology\/"},"wordCount":117,"publisher":{"@id":"https:\/\/www.cscdbs.com\/blog\/#organization"},"articleSection":["Brand Protection","Send email"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.cscdbs.com\/blog\/brand-protection-using-smart-technology\/","url":"https:\/\/www.cscdbs.com\/blog\/brand-protection-using-smart-technology\/","name":"On-demand Webinar: Brand Protection Using Smart Technology and Expert Analysis | CSC","isPartOf":{"@id":"https:\/\/www.cscdbs.com\/blog\/#website"},"datePublished":"2020-03-18T13:26:46+00:00","dateModified":"2026-01-19T11:46:58+00:00","description":"Over 70% of luxury and apparel brands consider the online sale of counterfeits to be the biggest risk to their brand. In addition to traditional","breadcrumb":{"@id":"https:\/\/www.cscdbs.com\/blog\/brand-protection-using-smart-technology\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.cscdbs.com\/blog\/brand-protection-using-smart-technology\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.cscdbs.com\/blog\/brand-protection-using-smart-technology\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.cscdbs.com\/blog\/"},{"@type":"ListItem","position":2,"name":"On-demand Webinar: Brand Protection Using Smart Technology and Expert Analysis"}]},{"@type":"WebSite","@id":"https:\/\/www.cscdbs.com\/blog\/#website","url":"https:\/\/www.cscdbs.com\/blog\/","name":"Digital Brand Services Blog","description":"Domains, new gTLDs, brand protection, security &amp; trademark news","publisher":{"@id":"https:\/\/www.cscdbs.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.cscdbs.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.cscdbs.com\/blog\/#organization","name":"CSC Digital Brand Services","url":"https:\/\/www.cscdbs.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.cscdbs.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/cscwebcontentstorage.blob.core.windows.net\/cscmarketing-cscdbs-media\/uploads\/2018\/06\/cropped-dbs_small.gif","contentUrl":"https:\/\/cscwebcontentstorage.blob.core.windows.net\/cscmarketing-cscdbs-media\/uploads\/2018\/06\/cropped-dbs_small.gif","width":200,"height":200,"caption":"CSC Digital Brand Services"},"image":{"@id":"https:\/\/www.cscdbs.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/corporationserviceco","https:\/\/x.com\/cscdbs","https:\/\/www.linkedin.com\/showcase\/csc-digital-brand-services\/"]},{"@type":"Person","@id":"https:\/\/www.cscdbs.com\/blog\/#\/schema\/person\/c8385131857f2e60ca2a58d416f2404d","name":"Digital Brand Services Marketing","sameAs":["https:\/\/www.cscdbs.com\/blog\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.cscdbs.com\/blog\/wp-json\/wp\/v2\/posts\/8763","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cscdbs.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cscdbs.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cscdbs.com\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cscdbs.com\/blog\/wp-json\/wp\/v2\/comments?post=8763"}],"version-history":[{"count":4,"href":"https:\/\/www.cscdbs.com\/blog\/wp-json\/wp\/v2\/posts\/8763\/revisions"}],"predecessor-version":[{"id":15000,"href":"https:\/\/www.cscdbs.com\/blog\/wp-json\/wp\/v2\/posts\/8763\/revisions\/15000"}],"wp:attachment":[{"href":"https:\/\/www.cscdbs.com\/blog\/wp-json\/wp\/v2\/media?parent=8763"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cscdbs.com\/blog\/wp-json\/wp\/v2\/categories?post=8763"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cscdbs.com\/blog\/wp-json\/wp\/v2\/tags?post=8763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}