{"id":8817,"date":"2020-04-02T09:28:44","date_gmt":"2020-04-02T13:28:44","guid":{"rendered":"https:\/\/www.cscdigitalbrand.services\/blog\/?p=8817"},"modified":"2021-11-09T14:29:13","modified_gmt":"2021-11-09T19:29:13","slug":"coronavirus-online-threats-part-2","status":"publish","type":"post","link":"https:\/\/www.cscdbs.com\/blog\/coronavirus-online-threats-part-2\/","title":{"rendered":"Coronavirus Online Threats Going Viral, Part 2: Marketplaces"},"content":{"rendered":"\n<i><br \/> By Dr. David Barnett,<br \/>subject matter expert, brand monitoring<\/i> <span style=\"padding-left:100px\">Share this post \n<a class=\"social\" id=\"linkedinShare\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2019\/06\/LinkedIn18x20.png\" style=\"padding-left:5px\"\/><\/a>\n<a class=\"social\" id=\"twitterShare\" href=\"https:\/\/twitter.com\/intent\/tweet?url=\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2019\/06\/Twitter18x20.png\"\/><\/a>\n<a class=\"social\" id=\"facebookShare\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2019\/06\/Facebook18x20.png\"\/><\/a>\n<\/span>\n\n\n\n\n\n<p>In this second article about the online risks of coronavirus, we take a look at online marketplaces.<\/p>\n\n\n\n<p>In the midst of the coronavirus crisis and the partial or total\nquarantines happening around the world, more people are turning to eCommerce for their\npurchases. This, combined with the increased demand for healthcare and healthcare-related\nproducts, is causing surges of activity on online marketplaces.<\/p>\n\n\n\n<p>Perhaps least surprising is the growth in the number of listings for cleaning and hygiene products (e.g., hand sanitizer), as well as facemasks, to the point that Amazon.com<sup>\u00ae<\/sup> has reportedly banned new listings of certain classes of product to cope with demand<sup>[1]<\/sup>. Many of the identified listings explicitly reference \u201ccoronavirus\u201d or \u201cCOVID-19\u201d in product titles or descriptions to attract web traffic. <\/p>\n\n\n\n<p>Marketplace sales always carry inherent risks: items may not be\nas described, may be low quality or ineffectual, or in cases where the offers\nof sale purport to be for branded products, counterfeit. Therefore, it\u2019s important\nfor consumers to carefully consider the sources they use, bearing in mind\nfactors like seller identity and location, item price, product images, buyer\nreviews, and so on\u2014although in times of crisis, such things can go out of the\nwindow, and counterfeiters capitalize on this. Similarly, brand owners must implement\nprograms to track activity on eCommerce marketplaces to identify branded listings\nthat may offer counterfeits, use established brand names to drive traffic to\nthird-party products, or sell legitimate items sourced through unauthorized routes\nin the supply chain.<\/p>\n\n\n\n<p>Of particular concern during the current climate are listings offering coronavirus tests or cures. While tests for the virus do exist, there is no guarantee that tests sold on marketplaces are either legitimate or effective and, given the medical nature of such products, counterfeits could have significant negative health implications. Listings for cures are perhaps more concerning still, particularly in view of the fact that (at the time of writing) no cure currently exists, and medical treatments simply aim to relieve the symptoms while giving the body an opportunity to fight the illness<sup>[2]<\/sup>. In one case reported on March 21, a man was charged with manufacturing fake treatment kits containing harmful chemicals<sup>[3]<\/sup>. Fake cures also raise the dangerous possibility of making consumers believe they\u2019re in recovery, making them abandon the efforts to isolate to prevent the spread of the disease.<\/p>\n\n\n\n<p><strong>Figure 1:<\/strong> Example of a marketplace\nlisting for a coronavirus test kit, stating a minimum order of 100,000 pieces with\ncustomized packaging options, making it likely to be associated with the\ncounterfeit trade.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"453\" src=\"https:\/\/www.cscdigitalbrand.services\/blog\/wp-content\/uploads\/2020\/04\/Figure-1-part-2-1024x453.jpg\" alt=\"\" class=\"wp-image-8819\" srcset=\"https:\/\/cscwebcontentstorage.blob.core.windows.net\/cscmarketing-cscdbs-media\/uploads\/2020\/04\/Figure-1-part-2-1024x453.jpg 1024w, https:\/\/cscwebcontentstorage.blob.core.windows.net\/cscmarketing-cscdbs-media\/uploads\/2020\/04\/Figure-1-part-2-300x133.jpg 300w, https:\/\/cscwebcontentstorage.blob.core.windows.net\/cscmarketing-cscdbs-media\/uploads\/2020\/04\/Figure-1-part-2-768x340.jpg 768w, https:\/\/cscwebcontentstorage.blob.core.windows.net\/cscmarketing-cscdbs-media\/uploads\/2020\/04\/Figure-1-part-2.jpg 1294w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Figure 2:<\/strong> Example of a marketplace listing for an \u201canti-coronavirus\u201d essential oil product.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"480\" src=\"https:\/\/www.cscdigitalbrand.services\/blog\/wp-content\/uploads\/2020\/04\/Figure-2-part-2-1024x480.png\" alt=\"\" class=\"wp-image-8818\" srcset=\"https:\/\/cscwebcontentstorage.blob.core.windows.net\/cscmarketing-cscdbs-media\/uploads\/2020\/04\/Figure-2-part-2-1024x480.png 1024w, https:\/\/cscwebcontentstorage.blob.core.windows.net\/cscmarketing-cscdbs-media\/uploads\/2020\/04\/Figure-2-part-2-300x141.png 300w, https:\/\/cscwebcontentstorage.blob.core.windows.net\/cscmarketing-cscdbs-media\/uploads\/2020\/04\/Figure-2-part-2-768x360.png 768w, https:\/\/cscwebcontentstorage.blob.core.windows.net\/cscmarketing-cscdbs-media\/uploads\/2020\/04\/Figure-2-part-2-642x300.png 642w, https:\/\/cscwebcontentstorage.blob.core.windows.net\/cscmarketing-cscdbs-media\/uploads\/2020\/04\/Figure-2-part-2.png 1264w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>As with coronavirus-related phishing attacks\n(discussed in detail later in this blog series), some listings may also refer\nto trusted organizations such as the Centers for Disease Control and Prevention\nor the World Health Organization in an attempt to claim endorsement or provide\nthe appearance of legitimacy. This is not only an IP infringement, but more\nimportantly, could be a danger to consumers. <\/p>\n\n\n\n<p><strong>How can CSC\nhelp?<\/strong><\/p>\n\n\n\n<p>CSC\u2019s technology for monitoring known marketplaces\nuses the sites\u2019 own built-in search functions to identify listings containing\nbrand terms or relevant keywords. It then uses scraping and information drawn from\nAPIs to pull information from the listing, such as the seller name, quantity of\nitems, price, etc. Brand owners can make use of CSC\u2019s marketplace monitoring\nservices to identify listings in which their brand terms are used. We can also\naggregate the information obtained to calculate the total number of items\noffered by a particular seller, the total value of goods offered, and so on, to\nidentify top sites and sellers.<\/p>\n\n\n\n<p>When we\u2019ve identified infringing listings, we make\nuse of the various IP-protection programs operated by marketplaces to have them\nremoved\u2014provided the brand owner has sufficient IP protection, e.g., registered\ntrademarks. Infringing sellers can be suspended from the marketplace altogether\nor, following a successful takedown, brands can request a seller\u2019s contact\ndetails for further investigation. <\/p>\n\n\n\n<p>If you\u2019d like to find out more about our brand monitoring solutions, please <a href=\"https:\/\/www.cscdigitalbrand.services\/en\/brand-monitoring-services\">click here<\/a>, or <a href=\"https:\/\/www.cscdigitalbrand.services\/en\/request-consultation\/\">fill in our online form<\/a> and one of our team members will contact you.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>[1] markets.businessinsider.com\/news\/stocks\/amazon-marketplace-tips-for-sellers-following-coronavirus-uncertainty-2020-3-1029014647 <\/p>\n\n\n\n<p>[2] nhs.uk\/conditions\/coronavirus-covid-19\/#treatments-summary <\/p>\n\n\n\n<p>[3] bbc.co.uk\/news\/uk-england-london-51991245<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Dr. David Barnett,subject matter expert, brand monitoring Share this post In this second article about the online risks of coronavirus, we take a look at online marketplaces. In the midst of the coronavirus crisis and the partial or total quarantines happening around the world, more people are turning to eCommerce for their purchases. This, [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,548,521],"tags":[],"class_list":["post-8817","post","type-post","status-publish","format-standard","hentry","category-brands","category-domain-security","category-send-email"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coronavirus Online Threats Going Viral, Part 2: Marketplaces | CSC<\/title>\n<meta name=\"description\" content=\"By Dr. David Barnett,subject matter expert, brand monitoring Share this post In this second article about the online risks of coronavirus, we take a look\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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