{"id":9099,"date":"2020-08-25T09:06:16","date_gmt":"2020-08-25T13:06:16","guid":{"rendered":"https:\/\/www.cscdbs.com\/blog\/?p=9099"},"modified":"2021-11-09T14:25:42","modified_gmt":"2021-11-09T19:25:42","slug":"how-will-the-new-au-domain-licensing-rules-impact-you","status":"publish","type":"post","link":"https:\/\/www.cscdbs.com\/blog\/how-will-the-new-au-domain-licensing-rules-impact-you\/","title":{"rendered":"How Will the New .AU Domain Licensing Rules Impact You?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/www.cscdbs.com\/blog\/wp-content\/uploads\/2020\/08\/8.25.2020-DBS-Blog-Image-1024x536.jpg\" alt=\"\" class=\"wp-image-9100\" srcset=\"https:\/\/cscwebcontentstorage.blob.core.windows.net\/cscmarketing-cscdbs-media\/uploads\/2020\/08\/8.25.2020-DBS-Blog-Image-1024x536.jpg 1024w, https:\/\/cscwebcontentstorage.blob.core.windows.net\/cscmarketing-cscdbs-media\/uploads\/2020\/08\/8.25.2020-DBS-Blog-Image-300x157.jpg 300w, https:\/\/cscwebcontentstorage.blob.core.windows.net\/cscmarketing-cscdbs-media\/uploads\/2020\/08\/8.25.2020-DBS-Blog-Image-768x402.jpg 768w, https:\/\/cscwebcontentstorage.blob.core.windows.net\/cscmarketing-cscdbs-media\/uploads\/2020\/08\/8.25.2020-DBS-Blog-Image.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<i><br \/> By Connie Hon, domain product manager<\/i> <span style=\"padding-left:150px\"><strong>Share this post <\/strong>\n<a class=\"social\" id=\"linkedinShare\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2019\/06\/LinkedIn18x20.png\" style=\"padding-left:5px\"\/><\/a>\n<a class=\"social\" id=\"twitterShare\" href=\"https:\/\/twitter.com\/intent\/tweet?url=\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2019\/06\/Twitter18x20.png\"\/><\/a>\n<a class=\"social\" id=\"facebookShare\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2019\/06\/Facebook18x20.png\"\/><\/a>\n\n\n\n<p>The .AU Domain Administration (auDA) will soon implement new .AU domain administration licensing rules either late this year or early next year. These rules apply to new registrations and around 3 million existing domain names in the com.au, net.au, org.au, and more .AU namespaces.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What\u2019s changing?<\/strong><\/h3>\n\n\n\n<p>Previously, an Australian trademark application or registration may constitute the required Australian presence for an .AU domain name, but the domain name need not match the trademark.<\/p>\n\n\n\n<p>Under the new rules, a domain name registration based on an Australian trademark must exactly match the trademark. That is, the domain name is identical to and is of the same order as the words that are the subject of an Australian trademark application or registration, excluding domain name system (DNS) identifiers such as com.au, punctuation marks, articles such as \u201ca,\u201d \u201cthe,\u201d \u201cand,\u201d and \u201cof,\u201d and \u201d&amp;.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Trademark example<\/strong><\/td><td><strong>Example of an exact match domain name<\/strong><\/td><\/tr><tr><td>Tweedledee &amp; Tweedledum<\/td><td>tweedledeetweedledum.com.au<\/td><\/tr><tr><td>The Frog Prince!<\/td><td>frogprince.org.au<\/td><\/tr><tr><td>beesknees.com<\/td><td>beesknees.net.au<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What\u2019s the impact?<\/strong><\/h3>\n\n\n\n<p>Non-compliant domain names must have their errors corrected before they come up for renewal any time after the new rules are implemented.\u200b<\/p>\n\n\n\n<p>Failing to comply could mean that auDA or the managing registrar could suspend or cancel the non-compliant domain. Once a domain name is cancelled, it may not be transferred or renewed. It will be purged from the registry records and made available for registration by the general public.<\/p>\n\n\n\n<p>Before deciding that it might be okay to purge a few domains, be cautious that <a href=\"https:\/\/www.cscdbs.com\/blog\/abandoned-domain-names\/\">lapsed or abandoned domain names<\/a>&nbsp; carry a footprint of digital activity that can be leveraged as an attack vector or cause disruption to a virtual private network (VPN), voice-over IP (VoIP), website, services, servers, network or email, and a host of other dependencies.<\/p>\n\n\n\n<p>As a rule of thumb for the domains you want to maintain, all domain registrants are obligated to keep their domain information complete, true, and accurate throughout the lifetime of their domain names. Similarly, all .AU domain registrants are continually required to have a valid Australian presence and satisfy any eligibility and allocation criteria for the namespace being applied for.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What to look out for, and why it\u2019s important<\/strong><\/h3>\n\n\n\n<p>Registrant contacts and entity information changed over time may not have been applied to domain portfolios, and this licensing rules change presents a great opportunity for domain registrants to ensure their domain information is up-to-date.<\/p>\n\n\n\n<p>First, run an audit of all .AU domain names, then update non-compliant .AU domain names.<\/p>\n\n\n\n<p><strong>Additionally, this domain information should be reviewed thoroughly:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"a\"><li>The business registration number (ABN or ACN for example) where applicable<\/li><li>Registrant contact information<\/li><li>Technical and administrator contact information<\/li><li>WHOIS data<\/li><li>All other data in registry records<\/li><\/ol>\n\n\n\n<p>Cleaning up your .AU domain portfolio not only makes you compliant with the new rules, but enables you to be <strong><u>eligible to participate in the launch of the top-level .AU domain<\/u><\/strong> that is widely expected to take place in the first half of 2021.<\/p>\n\n\n\n<p>Having inaccurate domain information could lead to suspension or cancellation of domain names by domain registries. Organizations not only become vulnerable to losing control of their domain names, websites, or applications when their existing domains expire, but also lose the opportunity to lay their claim to the shorter top-level .AU domains.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n<p><\/p>\n<p><\/p><\/span>","protected":false},"excerpt":{"rendered":"<p>By Connie Hon, domain product manager Share this post The .AU Domain Administration (auDA) will soon implement new .AU domain administration licensing rules either late this year or early next year. These rules apply to new registrations and around 3 million existing domain names in the com.au, net.au, org.au, and more .AU namespaces. What\u2019s changing? [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[547,521],"tags":[],"class_list":["post-9099","post","type-post","status-publish","format-standard","hentry","category-domain-management","category-send-email"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Will the New .AU Domain Licensing Rules Impact You? | CSC<\/title>\n<meta name=\"description\" content=\"By Connie Hon, domain product manager Share this post The .AU Domain Administration (auDA) will soon implement new .AU domain administration licensing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cscdbs.com\/blog\/how-will-the-new-au-domain-licensing-rules-impact-you\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Will the New .AU Domain Licensing Rules Impact You? | CSC\" \/>\n<meta property=\"og:description\" content=\"By Connie Hon, domain product manager Share this post The .AU Domain Administration (auDA) will soon implement new .AU domain administration licensing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cscdbs.com\/blog\/how-will-the-new-au-domain-licensing-rules-impact-you\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Brand Services Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/corporationserviceco\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-25T13:06:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-09T19:25:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cscdbs.com\/blog\/wp-content\/uploads\/2020\/08\/8.25.2020-DBS-Blog-Image-1024x536.jpg\" \/>\n<meta name=\"author\" content=\"Digital Brand Services Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cscdbs\" \/>\n<meta name=\"twitter:site\" content=\"@cscdbs\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Digital Brand Services Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/how-will-the-new-au-domain-licensing-rules-impact-you\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/how-will-the-new-au-domain-licensing-rules-impact-you\\\/\"},\"author\":{\"name\":\"Digital Brand Services Marketing\",\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/#\\\/schema\\\/person\\\/c8385131857f2e60ca2a58d416f2404d\"},\"headline\":\"How Will the New .AU Domain Licensing Rules Impact You?\",\"datePublished\":\"2020-08-25T13:06:16+00:00\",\"dateModified\":\"2021-11-09T19:25:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/how-will-the-new-au-domain-licensing-rules-impact-you\\\/\"},\"wordCount\":571,\"publisher\":{\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/how-will-the-new-au-domain-licensing-rules-impact-you\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/8.25.2020-DBS-Blog-Image-1024x536.jpg\",\"articleSection\":[\"Domain Management\",\"Send email\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/how-will-the-new-au-domain-licensing-rules-impact-you\\\/\",\"url\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/how-will-the-new-au-domain-licensing-rules-impact-you\\\/\",\"name\":\"How Will the New .AU Domain Licensing Rules Impact You? | CSC\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/how-will-the-new-au-domain-licensing-rules-impact-you\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/how-will-the-new-au-domain-licensing-rules-impact-you\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/8.25.2020-DBS-Blog-Image-1024x536.jpg\",\"datePublished\":\"2020-08-25T13:06:16+00:00\",\"dateModified\":\"2021-11-09T19:25:42+00:00\",\"description\":\"By Connie Hon, domain product manager Share this post The .AU Domain Administration (auDA) will soon implement new .AU domain administration licensing\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/how-will-the-new-au-domain-licensing-rules-impact-you\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/how-will-the-new-au-domain-licensing-rules-impact-you\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/how-will-the-new-au-domain-licensing-rules-impact-you\\\/#primaryimage\",\"url\":\"https:\\\/\\\/cscwebcontentstorage.blob.core.windows.net\\\/cscmarketing-cscdbs-media\\\/uploads\\\/2020\\\/08\\\/8.25.2020-DBS-Blog-Image.jpg\",\"contentUrl\":\"https:\\\/\\\/cscwebcontentstorage.blob.core.windows.net\\\/cscmarketing-cscdbs-media\\\/uploads\\\/2020\\\/08\\\/8.25.2020-DBS-Blog-Image.jpg\",\"width\":1200,\"height\":628},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/how-will-the-new-au-domain-licensing-rules-impact-you\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Will the New .AU Domain Licensing Rules Impact You?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/\",\"name\":\"Digital Brand Services Blog\",\"description\":\"Domains, new gTLDs, brand protection, security &amp; trademark news\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/#organization\",\"name\":\"CSC Digital Brand Services\",\"url\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/cscwebcontentstorage.blob.core.windows.net\\\/cscmarketing-cscdbs-media\\\/uploads\\\/2018\\\/06\\\/cropped-dbs_small.gif\",\"contentUrl\":\"https:\\\/\\\/cscwebcontentstorage.blob.core.windows.net\\\/cscmarketing-cscdbs-media\\\/uploads\\\/2018\\\/06\\\/cropped-dbs_small.gif\",\"width\":200,\"height\":200,\"caption\":\"CSC Digital Brand Services\"},\"image\":{\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/corporationserviceco\",\"https:\\\/\\\/x.com\\\/cscdbs\",\"https:\\\/\\\/www.linkedin.com\\\/showcase\\\/csc-digital-brand-services\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/#\\\/schema\\\/person\\\/c8385131857f2e60ca2a58d416f2404d\",\"name\":\"Digital Brand Services Marketing\",\"sameAs\":[\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Will the New .AU Domain Licensing Rules Impact You? | CSC","description":"By Connie Hon, domain product manager Share this post The .AU Domain Administration (auDA) will soon implement new .AU domain administration licensing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.cscdbs.com\/blog\/how-will-the-new-au-domain-licensing-rules-impact-you\/","og_locale":"en_US","og_type":"article","og_title":"How Will the New .AU Domain Licensing Rules Impact You? | CSC","og_description":"By Connie Hon, domain product manager Share this post The .AU Domain Administration (auDA) will soon implement new .AU domain administration licensing","og_url":"https:\/\/www.cscdbs.com\/blog\/how-will-the-new-au-domain-licensing-rules-impact-you\/","og_site_name":"Digital Brand Services Blog","article_publisher":"https:\/\/www.facebook.com\/corporationserviceco","article_published_time":"2020-08-25T13:06:16+00:00","article_modified_time":"2021-11-09T19:25:42+00:00","og_image":[{"url":"https:\/\/www.cscdbs.com\/blog\/wp-content\/uploads\/2020\/08\/8.25.2020-DBS-Blog-Image-1024x536.jpg","type":"","width":"","height":""}],"author":"Digital Brand Services Marketing","twitter_card":"summary_large_image","twitter_creator":"@cscdbs","twitter_site":"@cscdbs","twitter_misc":{"Written by":"Digital Brand Services Marketing","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.cscdbs.com\/blog\/how-will-the-new-au-domain-licensing-rules-impact-you\/#article","isPartOf":{"@id":"https:\/\/www.cscdbs.com\/blog\/how-will-the-new-au-domain-licensing-rules-impact-you\/"},"author":{"name":"Digital Brand Services Marketing","@id":"https:\/\/www.cscdbs.com\/blog\/#\/schema\/person\/c8385131857f2e60ca2a58d416f2404d"},"headline":"How Will the New .AU Domain Licensing Rules Impact You?","datePublished":"2020-08-25T13:06:16+00:00","dateModified":"2021-11-09T19:25:42+00:00","mainEntityOfPage":{"@id":"https:\/\/www.cscdbs.com\/blog\/how-will-the-new-au-domain-licensing-rules-impact-you\/"},"wordCount":571,"publisher":{"@id":"https:\/\/www.cscdbs.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.cscdbs.com\/blog\/how-will-the-new-au-domain-licensing-rules-impact-you\/#primaryimage"},"thumbnailUrl":"https:\/\/www.cscdbs.com\/blog\/wp-content\/uploads\/2020\/08\/8.25.2020-DBS-Blog-Image-1024x536.jpg","articleSection":["Domain Management","Send email"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.cscdbs.com\/blog\/how-will-the-new-au-domain-licensing-rules-impact-you\/","url":"https:\/\/www.cscdbs.com\/blog\/how-will-the-new-au-domain-licensing-rules-impact-you\/","name":"How Will the New .AU Domain Licensing Rules Impact You? | CSC","isPartOf":{"@id":"https:\/\/www.cscdbs.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.cscdbs.com\/blog\/how-will-the-new-au-domain-licensing-rules-impact-you\/#primaryimage"},"image":{"@id":"https:\/\/www.cscdbs.com\/blog\/how-will-the-new-au-domain-licensing-rules-impact-you\/#primaryimage"},"thumbnailUrl":"https:\/\/www.cscdbs.com\/blog\/wp-content\/uploads\/2020\/08\/8.25.2020-DBS-Blog-Image-1024x536.jpg","datePublished":"2020-08-25T13:06:16+00:00","dateModified":"2021-11-09T19:25:42+00:00","description":"By Connie Hon, domain product manager Share this post The .AU Domain Administration (auDA) will soon implement new .AU domain administration licensing","breadcrumb":{"@id":"https:\/\/www.cscdbs.com\/blog\/how-will-the-new-au-domain-licensing-rules-impact-you\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.cscdbs.com\/blog\/how-will-the-new-au-domain-licensing-rules-impact-you\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.cscdbs.com\/blog\/how-will-the-new-au-domain-licensing-rules-impact-you\/#primaryimage","url":"https:\/\/cscwebcontentstorage.blob.core.windows.net\/cscmarketing-cscdbs-media\/uploads\/2020\/08\/8.25.2020-DBS-Blog-Image.jpg","contentUrl":"https:\/\/cscwebcontentstorage.blob.core.windows.net\/cscmarketing-cscdbs-media\/uploads\/2020\/08\/8.25.2020-DBS-Blog-Image.jpg","width":1200,"height":628},{"@type":"BreadcrumbList","@id":"https:\/\/www.cscdbs.com\/blog\/how-will-the-new-au-domain-licensing-rules-impact-you\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.cscdbs.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How Will the New .AU Domain Licensing Rules Impact You?"}]},{"@type":"WebSite","@id":"https:\/\/www.cscdbs.com\/blog\/#website","url":"https:\/\/www.cscdbs.com\/blog\/","name":"Digital Brand Services Blog","description":"Domains, new gTLDs, brand protection, security &amp; trademark news","publisher":{"@id":"https:\/\/www.cscdbs.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.cscdbs.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.cscdbs.com\/blog\/#organization","name":"CSC Digital Brand Services","url":"https:\/\/www.cscdbs.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.cscdbs.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/cscwebcontentstorage.blob.core.windows.net\/cscmarketing-cscdbs-media\/uploads\/2018\/06\/cropped-dbs_small.gif","contentUrl":"https:\/\/cscwebcontentstorage.blob.core.windows.net\/cscmarketing-cscdbs-media\/uploads\/2018\/06\/cropped-dbs_small.gif","width":200,"height":200,"caption":"CSC Digital Brand Services"},"image":{"@id":"https:\/\/www.cscdbs.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/corporationserviceco","https:\/\/x.com\/cscdbs","https:\/\/www.linkedin.com\/showcase\/csc-digital-brand-services\/"]},{"@type":"Person","@id":"https:\/\/www.cscdbs.com\/blog\/#\/schema\/person\/c8385131857f2e60ca2a58d416f2404d","name":"Digital Brand Services Marketing","sameAs":["https:\/\/www.cscdbs.com\/blog\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.cscdbs.com\/blog\/wp-json\/wp\/v2\/posts\/9099","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cscdbs.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cscdbs.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cscdbs.com\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cscdbs.com\/blog\/wp-json\/wp\/v2\/comments?post=9099"}],"version-history":[{"count":5,"href":"https:\/\/www.cscdbs.com\/blog\/wp-json\/wp\/v2\/posts\/9099\/revisions"}],"predecessor-version":[{"id":9119,"href":"https:\/\/www.cscdbs.com\/blog\/wp-json\/wp\/v2\/posts\/9099\/revisions\/9119"}],"wp:attachment":[{"href":"https:\/\/www.cscdbs.com\/blog\/wp-json\/wp\/v2\/media?parent=9099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cscdbs.com\/blog\/wp-json\/wp\/v2\/categories?post=9099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cscdbs.com\/blog\/wp-json\/wp\/v2\/tags?post=9099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}