{"id":9153,"date":"2020-09-22T11:13:46","date_gmt":"2020-09-22T15:13:46","guid":{"rendered":"https:\/\/www.cscdbs.com\/blog\/?p=9153"},"modified":"2021-11-09T14:26:17","modified_gmt":"2021-11-09T19:26:17","slug":"protecting-ip-on-music-services","status":"publish","type":"post","link":"https:\/\/www.cscdbs.com\/blog\/protecting-ip-on-music-services\/","title":{"rendered":"Thinking Outside the Box\u2014Protecting Non-Music Brands\u2019 IP on Digital Music Services"},"content":{"rendered":"\n
By Koo Moore, enforcement analyst and
Stephanie Mitchell, marketing manager <\/i> Share this post <\/strong>\n<\/a>\n<\/a>\n<\/a>\n\n\n\n
\"\"<\/figure>\n\n\n\n

When brands think about registering a trademark, it\u2019s natural to consider the classes that match the direct nature of their products and services. A car manufacturer would register under vehicles[1]<\/sup>; an apparel brand would register in clothing, footwear, and headwear [2]<\/sup> \u2014and perhaps jewelry[3]<\/sup> if they offer accessories.<\/p>\n\n\n\n

What might not immediately spring to mind would be to register a trademark for the aforementioned products in I.C. Class 9, which, among other things, covers music, downloadable media, and music CDs.<\/p>\n\n\n\n

However, CSC has seen an increase in the number of brands used in album cover artwork, song titles, and even artists\u2019 names. Certain genres of music\u2014especially hip-hop\u2014may lean towards certain brands as signifiers of wealth and success; jewelry, luxury vehicles, and premium alcohol are just a few examples. In a 2017 article[4]<\/sup>, Fortune.com highlighted the 12 most referenced brands in pop music over the previous three years. Two thirds of these brands were luxury vehicles, with Rolls-Royce the most referenced. Non-car brands included Rolex, Jordan sneakers, Hennessey, and Xanax.<\/p>\n\n\n\n

CSC\u2019s experience in enforcing trademark rights upon digital music services has revealed many nuances, and the enforcement process is not always straightforward.<\/p>\n\n\n\n

  1. While brands in the related industries could enforce based on a likelihood of confusion argument, this is not always reliable when the brand and the artist are in completely different industries. In the late 90s, for example, Mattel took Scandinavian pop group Aqua to court over the use of a trademarked color and references to Barbie dolls in their song \u201cBarbie Girl\u201d. The case was dismissed, with Judge Alex Kozinski stating, \u201cIf we see a painting titled \u201cCampbell’s Chicken Noodle Soup,\u201d we’re unlikely to believe that Campbell’s has branched into the art business … nor upon hearing Janis Joplin croon, \u201cOh Lord, won’t you buy me a Mercedes Benz?\u201d would we suspect that she and the carmaker had entered into a joint venture[5]<\/sup>.\u201d<\/li>
  2. It may be difficult to enforce upon song titles and artists\u2019 names that include brands or registered brand terms due to possible infringement on rights such as freedom of expression. That said, platforms are generally compliant when it comes to the use of copyrighted images or logos\u2014for example, in album cover artwork.<\/li><\/ol>\n\n\n\n

    Protecting a non-music brand\u2019s intellectual property (IP) rights in a musical class can be a tricky area to navigate. On some music platforms, an I.C. Class 9 registration is a pre-requisite for the completion of any trademark reports, so it may be worth non-music brands considering this as a viable registration to protect their IP. If your brand is in one of the previously mentioned most-used categories, it may be a good idea to add the larger music download sites to your monitoring list. CSC can enable this, and gather relevant data so we can advise brands when a potential infringement occurs, and give guidance on how to enforce upon these instances to protect IP rights.<\/p>\n\n\n\n

    We\u2019re ready to talk<\/strong><\/p>\n\n\n\n

    Click here<\/a>\u00a0find out more about CSC\u2019s brand protection services, or complete this form<\/a>\u00a0and one of our team members will contact you.<\/p>\n\n\n\n

    \n\n\n\n

    [1] I.C. Class 12<\/p>\n\n\n\n

    [2] I.C. Class 25<\/p>\n\n\n\n

    [3] I.C. Class 14<\/p>\n\n\n\n

    [4]<\/a> https:\/\/fortune.com\/2017\/08\/18\/name-brands-pop-music-rap\/<\/a><\/p>\n\n\n\n

    [5]<\/a> https:\/\/www.esquire.com\/entertainment\/music\/a33578\/bands-vs-brands\/<\/a><\/p>\n\n\n

    <\/p>\n

    <\/p><\/span>","protected":false},"excerpt":{"rendered":"

    By Koo Moore, enforcement analyst andStephanie Mitchell, marketing manager Share this post When brands think about registering a trademark, it\u2019s natural to consider the classes that match the direct nature of their products and services. A car manufacturer would register under vehicles[1]; an apparel brand would register in clothing, footwear, and headwear [2] \u2014and perhaps […]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,548,521],"tags":[],"class_list":["post-9153","post","type-post","status-publish","format-standard","hentry","category-brands","category-domain-security","category-send-email"],"acf":[],"yoast_head":"\nThinking Outside the Box\u2014Protecting Non-Music Brands\u2019 IP on Digital Music Services | CSC<\/title>\n<meta name=\"description\" content=\"Protecting a non-music brand\u2019s intellectual property (IP) rights in a musical class can be a tricky area to navigate. On some music platforms, an I.C. 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