{"id":9193,"date":"2020-10-06T09:38:41","date_gmt":"2020-10-06T13:38:41","guid":{"rendered":"https:\/\/www.cscdbs.com\/blog\/?p=9193"},"modified":"2020-10-07T08:02:53","modified_gmt":"2020-10-07T12:02:53","slug":"csc-dot-brand-insights-report","status":"publish","type":"post","link":"https:\/\/www.cscdbs.com\/blog\/csc-dot-brand-insights-report\/","title":{"rendered":"CSC DOT BRAND INSIGHTS REPORT &#8211; OCTOBER 2020"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong>Saxo bank taking the opportunity to revamp and unify their once disparate domain structure of their global websites with their .BRAND, and reaped SEO benefits<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"722\" src=\"https:\/\/www.cscdbs.com\/blog\/wp-content\/uploads\/2020\/10\/Dot-Brands_October-1024x722.png\" alt=\"\" class=\"wp-image-9195\" srcset=\"https:\/\/cscwebcontentstorage.blob.core.windows.net\/cscmarketing-cscdbs-media\/uploads\/2020\/10\/Dot-Brands_October-1024x722.png 1024w, https:\/\/cscwebcontentstorage.blob.core.windows.net\/cscmarketing-cscdbs-media\/uploads\/2020\/10\/Dot-Brands_October-300x212.png 300w, https:\/\/cscwebcontentstorage.blob.core.windows.net\/cscmarketing-cscdbs-media\/uploads\/2020\/10\/Dot-Brands_October-768x542.png 768w, https:\/\/cscwebcontentstorage.blob.core.windows.net\/cscmarketing-cscdbs-media\/uploads\/2020\/10\/Dot-Brands_October.png 1123w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The Danish fintech and regtech Saxo Bank moved all their webpages under .SAXO to align their legacy sites and have a cohesive online presence.<\/p>\n\n\n\n<p>They migrated 39 standalone websites and 20 mobile websites into HOME.SAXO, and gave the teams in each country the opportunity to operate their own subdirectories. By changing the domain structure to home.saxo\/(language)-(country-code), Saxo unified their domain structure across all of its public-facing websites.<\/p>\n\n\n\n<p>.SAXO has enabled the bank to outperform historic search engine optimization results, and customers from everywhere in the world now engage directly with the bank only through .SAXO.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.cscdbs.com\/en\/resources-news\/dot-brand-report\/\"><strong>Download the full report now&gt;&gt;<\/strong><\/a><\/p>\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Saxo bank taking the opportunity to revamp and unify their once disparate domain structure of their global websites with their .BRAND, and reaped SEO benefits The Danish fintech and regtech Saxo Bank moved all their webpages under .SAXO to align their legacy sites and have a cohesive online presence. They migrated 39 standalone websites and [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,521],"tags":[],"class_list":["post-9193","post","type-post","status-publish","format-standard","hentry","category-brands","category-send-email"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CSC DOT BRAND INSIGHTS REPORT - OCTOBER 2020 | CSC<\/title>\n<meta name=\"description\" content=\"Saxo bank taking the opportunity to revamp and unify their once disparate domain structure of their global websites with their .BRAND, and reaped SEO benefits\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cscdbs.com\/blog\/csc-dot-brand-insights-report\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CSC DOT BRAND INSIGHTS REPORT - OCTOBER 2020 | CSC\" \/>\n<meta property=\"og:description\" content=\"Saxo bank taking the opportunity to revamp and unify their once disparate domain structure of their global websites with their .BRAND, and reaped SEO benefits\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cscdbs.com\/blog\/csc-dot-brand-insights-report\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Brand Services Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/corporationserviceco\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-06T13:38:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-07T12:02:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cscdbs.com\/blog\/wp-content\/uploads\/2020\/10\/Dot-Brands_October-1024x722.png\" \/>\n<meta name=\"author\" content=\"Digital Brand Services Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cscdbs\" \/>\n<meta name=\"twitter:site\" content=\"@cscdbs\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Digital Brand Services Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/csc-dot-brand-insights-report\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/csc-dot-brand-insights-report\\\/\"},\"author\":{\"name\":\"Digital Brand Services Marketing\",\"@id\":\"https:\\\/\\\/www.cscdbs.com\\\/blog\\\/#\\\/schema\\\/person\\\/c8385131857f2e60ca2a58d416f2404d\"},\"headline\":\"CSC DOT BRAND INSIGHTS REPORT &#8211; 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