{"id":9291,"date":"2020-10-22T08:41:04","date_gmt":"2020-10-22T12:41:04","guid":{"rendered":"https:\/\/www.cscdbs.com\/blog\/?p=9291"},"modified":"2020-10-22T08:50:53","modified_gmt":"2020-10-22T12:50:53","slug":"owning-a-piece-of-the-internet","status":"publish","type":"post","link":"https:\/\/www.cscdbs.com\/blog\/owning-a-piece-of-the-internet\/","title":{"rendered":"Owning a Piece of the Internet"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Sandvik AB<\/a>, a Swedish multinational engineering company with world-leading positions in industrial metal cutting, the mining and construction industries and advanced materials technology and industrial heating.<\/p>\n\n\n\n

Sandvik was founded in 1862 and has today over 40,000 employees around the world.<\/p>\n\n\n\n

\u201cSandvik applied for its own extension\u2014.Sandvik,\u201d says Charlotte Falck<\/a>, head of Group Trademarks and Brand Related IP. \u201cWe actually applied for three extensions. I don\u2019t think it was clear in the beginning why we actually should register, because it was so new. It was more or less for brand protection, but during the journey, we discovered during all the possibilities that you can have owning your own .BRAND. I mean, it equates to authority and I think it\u2019s very very powerful to write HOME.SANDVIK as your corporate web page. You own actually a piece of the internet. It\u2019s like going from renting a building to owning a building\u2014you decide who you let in,\u201d she continues. \u201cCSC helped us through the activation process in a very progressive way. It was crucial to have them with us.\u201d<\/p>\n\n\n\n

\u201cIt\u2019s very beneficial for us working with the trademark Exera and having EXERA.SANDVIK URL in our marketing communication. Exera is a fairly new trademark, and having both the name Sandvik and the name of the trademark upfront in our marketing proposal is really a door opener for us, and at the same time, it promotes the trademark.\u201d says Lena Wiig Bostr\u00f6m<\/a>, Global Marketing Communications Manager, BU Medical.<\/p>\n\n\n\n

\u201cCSC supports us with the whole operational package around our three .BRANDS. The compliance that we have to undertake according to the ICANN program is extensive and also quite complicated if I may say so. So, we have outsourced everything to CSC, and I think it works very well,\u201d says Charlotte.<\/p>\n\n\n\n

Take a look at how CSC has helped Sandvik AB and others. >> <\/a><\/p>\n\n\n\n

Thank you Charlotte Falck and Lena Wiig Bostr\u00f6m for the time you\u2019ve taken to produce this video, as well as for your wonderful feedback.<\/p>\n","protected":false},"excerpt":{"rendered":"

Sandvik AB, a Swedish multinational engineering company with world-leading positions in industrial metal cutting, the mining and construction industries and advanced materials technology and industrial heating. Sandvik was founded in 1862 and has today over 40,000 employees around the world. \u201cSandvik applied for its own extension\u2014.Sandvik,\u201d says Charlotte Falck, head of Group Trademarks and Brand […]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,521],"tags":[],"class_list":["post-9291","post","type-post","status-publish","format-standard","hentry","category-brands","category-send-email"],"acf":[],"yoast_head":"\nOwning a Piece of the Internet | CSC<\/title>\n<meta name=\"description\" content=\"Sandvik applied for its own extension\u2014.Sandvik,\u201d says Charlotte Falck, head of Group Trademarks and Brand Related IP. \u201cWe actually applied for three extensions. I don\u2019t think it was clear in the beginning why we actually should register, because it was so new. It was more or less for brand protection, but during the journey, we discovered during all the possibilities that you can have owning your own .BRAND. I mean, it equates to authority and I think it\u2019s very very powerful to write HOME.SANDVIK as your corporate web page. You own actually a piece of the internet. It\u2019s like going from renting a building to owning a building\u2014you decide who you let in,\u201d she continues. \u201cCSC helped us through the activation process in a very progressive way. 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