Apply for a dotBrand with CSC—the Global Leader in dotBrand Strategy
CSC has successfully prepared 250+ dotBrand applications with a 100% evaluation success rate in Round One of ICANN's New gTLD Program.
We manage 160+ dotBrands for the world's most recognized brands.
End-to-end ICANN application and registry management.
The most security-focused dotBrand partner in the industry.
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Time’s running out: The ICANN Round Two application window closes August 12, 2026. Get dotBrand application support today.
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Why Are Enterprises Securing a dotBrand in 2026?
dotBrand is a top-level domain that uses your trademarked name (e.g., .yourbrand) for your exclusive use and control. For global enterprises, it transforms the domain from a marketing asset into a strategic security asset.
It's been 14 years since the last dotBrand application window opened. Since then, AI and global cyber threats have fundamentally reshaped the digital landscape.
If you miss the application window this year, you could be waiting a decade for another opportunity.
With a dotBrand, you gain:
Authenticity and security
Customers can instantly verify legitimacy. “If it doesn't end in .yourbrand, it's not us.”
Risk mitigation
Reduce phishing, spoofing, and brand abuse common across public TLDs, like .com.
Brand consistency
Every customer, partner, employee, and reseller interaction ends in your namespace.
Control and agility
Create and retire domains instantly. Adapt at market speed.
Future-proofing
Support APIs, apps, IoT, email authentication, and digital transformation initiatives under your own secure TLD.
End-to-end dotBrand support
Define business case, governance, and risk model
End-to-end ICANN application writing, submission, and evaluation management
Ongoing registry, security, and domain lifecycle management
Don't miss the 2026 dotBrand application window
The next opportunity may not come for another decade.
Start your dotBrand readiness assessment today.
Speak with a dotBrand advisor
Frequently Asked Questions
Think of a dotBrand not as a replacement, but as the ultimate upgrade to your digital sovereignty. Many existing dotBrand owners use their dotBrand and .com side by side, and it's important to maintain a defensive domain portfolio. But dotBrand gives you an exclusive, secure ecosystem.
Absolutely not. In fact, some of the most powerful dotBrand use cases are in B2B, finance, and pharma. It allows you to consolidate complex global entities under one secure umbrella, proving to your partners and stakeholders that every site they visit is 100% genuine and corporate-verified.
While the branding benefits are massive, the real ROI is in security-led governance. CISOs and IT directors drive the world's most successful dotBrand deployments. By owning your own TLD, you effectively eliminate phishing risk within your domain ecosystem.