Businesses and organizations should be constantly monitoring the domain name space for new opportunities and threats.

In order to run a successful domain name strategy, parties need to monitor the activities of rival brands in the online sphere.

They need to have a real-time awareness of new and potentially infringing registrations, in order to guard their brands against external misuse.

Some domain name registrants may attempt to utilize brand names – or similar terms – in a disparaging way that can damage a brand’s reputation.

And businesses and organizations need to be aware of external activity which potentially affects them, legally or commercially.

Monitoring is critical to maintaining a sound, long-term online presence, with ongoing analysis of web activity the best way to stay ahead of external threats.

Domain name monitoring helps manage risk

One thought on “Domain name monitoring helps manage risk

Comments are closed.