WeChat is a multi-purpose messaging, social media, and mobile payment app developed by Tencent, which has over 1 billion monthly active users worldwide. It has a vast user base, making it vulnerable to bad actors who try to abuse the platform with various types of infringements. Due to its multi-functions, enforcement on WeChat has presented unique challenges for brand owners.
Join CSC’s Alban Kwan and special guests Hansen Huang, Deputy Director; Shuru Chen, Legal Counsel, and Cindy Li, Legal Counsel from Weixi (WeChat) Legal Center for insights into protecting your brand on WeChat. We’ll cover:
- Protecting your intellectual property on WeChat
- Creating a trusted experience for customers
- Promoting an accurate brand representation.
The presentation will be followed by a Q&A session, where you can pitch your questions directly to WeChat.
Sign up today!