Over 70% of luxury and apparel brands consider the online sale of counterfeits to be the biggest risk to their brand. In addition to traditional marketplaces, social media adds marketing routes for counterfeiters. So how do you stay ahead?
Find out in our latest on-demand webinar Brand Protection Using Smart Technology and Expert Analysis.
In this session, CSC’s global director for Brand Protection, David Franklin, delves into how using advancing technology alongside expert analysts can make your monitoring and enforcement strategy more robust. He covers:
- The use of technology to identify and investigate high-value counterfeiters
- The human touch—ensuring efficiency through relationships with intermediaries
- Using all enforcement options for maximum impact.
You can also view our other on-demand webinars by visiting our resource center.