By Jayce Yeo, regional director, APACShare this post On August 31, 2021, we ran a panel discussion with Alban Kwan, CSC’s regional director for East Asia, and Mike Hicks, principal solution analyst at Cisco® ThousandEyes®, to conduct a deep dive
The last year and a half of living through the COVID-19 pandemic definitely accelerated the digital transformation of every business around the world. The influx of online traffic literally forced companies to adapt so their business could continue to operate
Brand protection costs money and requires a big investment of time and effort. Because of that, brand owners are tasked with proving to management that the return on investment is worth it when working with an external service provider.
Alban Kwan, regional director, East Asia at CSC, recently delivered the keynote at the World Trademark Review’s Brand Strategy China conference addressing how internet policy impacts businesses and how brand protection managers can be successful.
With the COVID-19 pandemic persisting, online shopping will be the preferred method for the 2020 holiday shopping season. While staying home to shop is the safest option right now, it means consumers are more vulnerable to online fraud, counterfeits, and cyber crime.
Business email compromise (BEC) attacks are arguably the most sophisticated of all email phishing attacks, and some of the most costly. From 2016-2018, BEC alone made $5.3 billion, but it’s not an attack that everyone is familiar with.
By Dr. David Barnett, subject matter expert, CSC Brand Monitoring Share this post In the first article in this two-part series, we looked at the impact of brand abuse and infringements against intellectual property (IP) on an organization’s brand value.
AstraZeneca (AZ), one of the largest pharmaceutical companies in the world, operating in more than 70 countries, explains why the protection and security of its online assets with CSC is of great importance. “The challenge of an online presence, depending
By Dr. David Barnett, subject matter expert, CSC Brand Monitoring Share this post In this two-part blog series, we take a closer look at brand abuse and intellectual property (IP) infringements. In this first article, we explore the components making
By Letitia Thian, marketing manager, APAC Share this post The year 2020 has created an increased impetus for change—especially as companies embrace digital transformation at an accelerated pace. Cybercriminals have also upped their game, switching their attention to hot targets