Alban Kwan, regional director, East Asia at CSC, recently delivered the keynote at the World Trademark Review’s Brand Strategy China conference addressing how internet policy impacts businesses and how brand protection managers can be successful.
With the COVID-19 pandemic persisting, online shopping will be the preferred method for the 2020 holiday shopping season. While staying home to shop is the safest option right now, it means consumers are more vulnerable to online fraud, counterfeits, and cyber crime.
Business email compromise (BEC) attacks are arguably the most sophisticated of all email phishing attacks, and some of the most costly. From 2016-2018, BEC alone made $5.3 billion, but it’s not an attack that everyone is familiar with.
By Dr. David Barnett, subject matter expert, CSC Brand Monitoring Share this post In the first article in this two-part series, we looked at the impact of brand abuse and infringements against intellectual property (IP) on an organization’s brand value.
AstraZeneca (AZ), one of the largest pharmaceutical companies in the world, operating in more than 70 countries, explains why the protection and security of its online assets with CSC is of great importance. “The challenge of an online presence, depending
By Dr. David Barnett, subject matter expert, CSC Brand Monitoring Share this post In this two-part blog series, we take a closer look at brand abuse and intellectual property (IP) infringements. In this first article, we explore the components making
By Letitia Thian, marketing manager, APAC Share this post The year 2020 has created an increased impetus for change—especially as companies embrace digital transformation at an accelerated pace. Cybercriminals have also upped their game, switching their attention to hot targets
A year after KPMG migrated all their webpages under home.kpmg, the Brand Registry Group interviewed them to talk about the impact. In the interview, KPMG shares how planning and communication are key in changing to a .BRAND domain name. Their
By Sue Watts, Global Marketing Leader Share this post Following a public announcement from the FBI and CISA warning the public to avoid spoofed election-related internet domains, CSC announced research findings that show the overwhelming majority of registered typo domains
Saxo bank taking the opportunity to revamp and unify their once disparate domain structure of their global websites with their .BRAND, and reaped SEO benefits The Danish fintech and regtech Saxo Bank moved all their webpages under .SAXO to align