By Dr. David Barnett, subject matter expert, CSC Brand Monitoring Share this post In this two-part blog series, we take a closer look at brand abuse and intellectual property (IP) infringements. In this first article, we explore the components making
10 Common Digital Threats to Businesses
By Letitia Thian, marketing manager, APAC Share this post The year 2020 has created an increased impetus for change—especially as companies embrace digital transformation at an accelerated pace. Cybercriminals have also upped their game, switching their attention to hot targets
3-Phase Approach to .BRAND Strategy – Socialization, Experimentation, Implementation
A year after KPMG migrated all their webpages under home.kpmg, the Brand Registry Group interviewed them to talk about the impact. In the interview, KPMG shares how planning and communication are key in changing to a .BRAND domain name. Their
CSC’s Research on Election-Related Domains Aligns with Recent FBI and CISA Warning
By Sue Watts, Global Marketing Leader Share this post Following a public announcement from the FBI and CISA warning the public to avoid spoofed election-related internet domains, CSC announced research findings that show the overwhelming majority of registered typo domains
CSC DOT BRAND INSIGHTS REPORT – OCTOBER 2020
Saxo bank taking the opportunity to revamp and unify their once disparate domain structure of their global websites with their .BRAND, and reaped SEO benefits The Danish fintech and regtech Saxo Bank moved all their webpages under .SAXO to align
Mergers and Acquisitions: Taking Care of Digital Brands During Entity Consolidation
On June 10, 2020 the M&A Leadership Council canvassed C-suite executives and senior professionals on their plans for new mergers and acquisitions (M&As). Unsurprisingly, given the uncertain times in which we live, 51% indicated a “temporary pause” on their plans.
It’s Time for Business Executives to Stake Their Claim to Internet Policy
By Alban Kwan, regional director, East Asia Share this post Facebook’s CEO, Mark Zuckerberg, wrote an op-ed in the Washington Post in 2019 about the need to update the rules of the internet. He wrote: “I believe we need a
Thinking Outside the Box—Protecting Non-Music Brands’ IP on Digital Music Services
By Koo Moore, enforcement analyst andStephanie Mitchell, marketing manager Share this post When brands think about registering a trademark, it’s natural to consider the classes that match the direct nature of their products and services. A car manufacturer would register
New CSC Research Finds Significant Lack of Redundancy for Enterprise Domain Name Systems (DNS)
By Vincent D’Angelo, global director Share this post As outlined in CSC’s recent 2020 Domain Security Report: Forbes Global 2000 Companies, cyber criminals are disrupting organizations by attacking the protocol responsible for their online presence—their domain name system (DNS). When
How Digital Asset Management May Change Due to COVID-19
By Alban Kwan, regional director | East Asia Share this post One of the “fathers of the internet,” Vint Cerf, in a September 2019 article he published said: “Today, hackers routinely break into online accounts and divert users to fake