SPOTLIGHT:
Minds and Machines Launches Its First IDN TLD
Minds and Machines registry (MMX) announced plans to launch a new top-level domain, 购物 (xn--g2xx48c). This TLD translates to ‘shopping’ in the Chinese language. The Sunrise Phase runs from April 20, 2018 through June 19, 2018. The phase will be first-come, first-served. General Availability is scheduled to start on June 21, 2018. This will be the first IDN TLD in the MMX portfolio of TLDs. If you have any questions, or are interested in this launch, please contact your Client Service Partner.
How to Navigate the .APP Domain Launch by Google Registry
Corporations experienced an avalanche of new generic top-level domains (gTLDs) between 2013 and 2015 when almost 90% were launched. At the time of writing, there are a total of 526 open new gTLDs available to register—and most could be categorized by the industry as “verticals,” appealing to different segments of global domain registrants.
In 2015, Google® Registry won the rights to operate .APP through an Internet Corporation for Assigned Names and Numbers (ICANN) auction. Google’s winning bid of just over $25M beat 12 other bidders including Amazon.com® and Donuts, and set a new record for new gTLD auction value. Google has chosen to launch .APP at a time when new gTLD launches are sporadic—March 29, 2018.
If you’re considering a .APP domain, click here for some ways CSC® suggests using it.
Still Launching
The following TLDs have launch phases (Pre-General Availability) that are currently still in progress. If you are interested in participating in any of these launches, please contact your Client Service Partner.
.app
.UK
.basketball
.bot
.rugby
.mt
.xn--imr513n (.餐厅 “Restaurant” Chinese)
Launches within 30 days (bold indicates where dates fall within time frame)
| Extension | Start Date | Order Entry Deadline | First-come First-served (FCFS) | Registry |
|---|---|---|---|---|
| Sunrise | ||||
| .xn--imr513n (.餐厅 “Restaurant” Chinese) |
11-Mar-2018 | 9-Apr-2018 | Yes | Internet DotTrademark Organization Limited |
| .xn--g2xx48c (.购物 “Shopping” Chinese) Blocks TBD |
20-Apr-2018 | 15-Jun-2018 | Yes | Minds and Machines (MMX) |
| .icu | 24-Apr-2018 | 22-May-2018 | Yes | Shortdot SA |
| .app | 29-Mar-2018 | 26-Apr-2018 | Yes | |
| Landrush | ||||
| .xn--imr513n (.餐厅 “Restaurant” Chinese) |
16-Apr-2018 | 15-May-2018 | No | Internet DotTrademark Organization Limited |
| Limited 1 | ||||
| .rugby | 17-Jan-2018 | 25-Apr-2018 | Yes | World Rugby Strategic Developments Limited |
The information provided is intended for informational purposes only and is subject to change without notice.